Embracing elements of risk and newness in your music are essential if you’re a creator wanting to keep things fresh. One of the best ways to do this is by collaborating with musicians you’ve never worked with before. There’s a special benefit for musicians willing to work with songwriters and producers outside of their social and musical circles. Unexpected collaborations can result in new, powerful ideas you wouldn’t have been able to dream up on your own.
For the past few weeks, we have seen many weekly live video streams by different musicians, producers, and record labels. However, video streaming should not just be about live music. It offers many other opportunities artists can utilize! So, in this blog post, I would like to highlight four ways musicians can use video streaming services:
Every band is a unique universe with its own rules, customs, and relationships. Audiences may see the bands they love as united fronts. However, each is comprised of multiple members with different needs, opinions, and backgrounds. In order for the band dynamic to be healthy and sustainable, each musician needs to feel heard and respected. For some musicians, making their needs known can be a huge challenge, especially if the culture in their band is geared towards a stop-at-nothing for success philosophy. Not expressing your needs will end up ultimately hurting not only you but also the musicians you play with.
We’re making music in an endlessly complex and brutally competitive climate, and things are only getting tougher for unestablished artists. Having great music that’s thoughtfully promoted is far from a guarantee that you’ll ever find an audience. It’s a tough pill to swallow. Yet, we’re all better off accepting it and letting this information shape our careers for the better. One of the best ways we can let the harsh realities of how hard it is to connect with audiences in 2020 is to break down the moonshot ambitions we have for our music into small manageable goals. If you’re set on connecting with the widest audience you can, the best place to start is by engaging with the fans you already have.
Releasing music frequently is becoming increasingly important in the age of streaming. Since there is so much music being released every day, artists who spend years between releases run the risk of being forgotten. As listeners have an immense amount of music in their hands, people are less likely to wait for albums for a few years. The attention spans have shortened and it might take a lot of work to kickstart your social and online presence after being gone for a while. So, it is a much better strategy to release music in smaller packages and more often. In this post, I’ll talk about 4 reasons why you should release new music more frequently.
When it comes to creating and performing, musicians often take a perfectionist approach to their work. From the second we pick up our instruments, we’re taught that there’s the right way of doing things and endless possibilities for getting things wrong. This all or nothing philosophy can bleed into the ways we measure value, success, and contentment in our careers. This can cause damage to our creativity and ourselves. It’s natural to hate errors like placing a capo on the wrong fret during a live set or forgetting the lyrics during recording. But I’d argue there are much bigger mistakes musicians should be worrying about.