If you’re itching to get back to touring and playing regular local concerts, you’re not alone. The scope and complexity of the pandemic has upended the live event industry like never before, and countless musicians are finding themselves adrift and not sure what to do. Livestreaming your performances can’t fill the massive hole left by the absence of conventional in-person concerts. However, there are some huge benefits to making digital performances a regular part of your life as a musician; benefits that will outlast the pandemic. Here are three important ones to consider:
Although I’m a publicist now, I started my career in the music industry as a blogger, and in the six years since I created that blog, I’ve seen my fair share of submissions from bands and publicists alike. Thousands of emails have landed in my inbox, but I’ve only covered a fraction of those stories on the website.
2020 was the year of surprise albums by major artists, and most offline marketing efforts went out the window. So some artists experimented with releasing their album with zero marketing. This is an interesting strategy for a major artist, as it is a pleasant surprise for fans, which is likely to become a success and an engagement driver.
If you’re an unestablished artist reading this with the goal of being able to do nothing but perform and create music for the rest of your life, you’re not alone. It’s a completely understandable goal, and something countless musicians strive for. For many of us, a perfect situation would be to spend our days focusing on music and doing nothing else.
If you’re a developing artist, DIY promotion is essential for finding an audience for your music. But in 2021, traditional ways of promoting a new record, like touring, have become complicated and out of reach for many artists. The good news is that listeners are hungry for meaningful music experiences and artist engagement online during this uncertain time. Try these four DIY online promotional tactics to get the most mileage from your releases in 2021 and beyond:
Few non-musical people listen to music and realize just how much money, time, and work goes into creating a single song. From music lessons to recording equipment to the creative and emotional labor it takes to write, record, and produce a song, music takes an immense amount of work to make. For developing music-makers who have yet to find their audiences, asking what, if anything, listeners owe you is a fair question considering the sacrifice involved in creating music. However, the answer might disappoint you.