With the highly anticipated return of live music, many musicians around the world are currently hitting the road for long tours. Some experienced artists are venturing out on big national or international trips after a hiatus, while others are touring for the first time.
Regardless of your performance experience, making sure your mental health is a top priority on tour is one of the best things you can do both yourself and your music. These three tips will help you stay mentally healthy on long tours:
It’s the dream of countless music-makers to spend their days writing music and earning a living. For many developing artists, songwriting seems like the opposite of working at a conventional job, and in some ways they’re correct. When you create music, you are your own boss and what you say goes. It’s a creative pursuit that allows you to express yourself exactly how you want to. Compare the experience of creating a new song to sitting in an office all day, and the two experiences couldn’t be any more different.
Have you heard of the Creator Economy? If not, here’s a simple definition: it’s all the ways that people can earn money from their creations. For example, influencers doing social media full time – they’re at the crux of the creator community.
And while it may seem absurd to wrap your head around people actually making a living from their creations, it’s a pretty incredible thing when you think about it. Not only because it means that you too can be a part of the success story of the creator economy, but you can actually enlist the help of other creators to get there.
Because success means something different to each one of us as songwriters, we should also take time to think about what failure looks like to us. You might feel like you’ve failed in some way if the single you just released isn’t getting any attention or your band just split up, but there are almost always broader things going on behind the scenes that cause problems in music. Here are five common ways that failure happens in music:
If you’re a developing artist, DIY promotion is essential for finding an audience for your music. But in 2022, traditional ways of promoting a new record, may be out of reach for some artists. The good news is that listeners are hungry for meaningful music experiences and artist engagement online. Try these four DIY online promotional tactics to get the most mileage from your releases in 2022 and beyond:
Have you ever seen something so clever that you instantly started Googling the brand? How about an ad that caught your attention when you least expected it and caused you to do a double take? Maybe you’ve been at a concert where you weren’t really there to see the opening band but they put on such a compelling performance that you find yourself following them online after.
These are all examples of marketing at its finest. When marketing is done really well, you don’t think you’re being sold to, or at least, you don’t really mind because you’re interested. That’s the key. Selling isn’t a bad thing. Marketing isn’t a dirty word. Most of us are just doing it wrong, or experiencing other people doing it wrong.
But, successful musicians are those that know how to market. It’s a key piece of the job. After all, it doesn’t really matter how talented you are if no one knows you exist. So, to inspire your creativity we’ve collected 5 examples of marketing genius that you can steal for your next release. Enjoy!
Storytelling is the art of building a narrative around your music and your artist persona.
In the streaming age, your music will be exposed to a lot of people. This is a great opportunity by itself, but it’s also a big challenge. In fact, these days, the biggest challenge for independent artists is to convert their listeners into fans. This is easier said than done. Storytelling is a great way to show people who you are not just as an artist, but also as a person. It is what makes people care about your music and it’s what makes an artist likable, perhaps more than anything.