4 Reasons You Should Release New Music More Frequently

Releasing music frequently is becoming increasingly important in the age of streaming. Since there is so much music being released every day, artists who spend years between releases run the risk of being forgotten. As listeners have an immense amount of music in their hands, people are less likely to wait for albums for a few years. The attention spans have shortened and it might take a lot of work to kickstart your social and online presence after being gone for a while. So, it is a much better strategy to release music in smaller packages and more often. In this post, I’ll talk about 4 reasons why you should release new music more frequently.

Colton4 Reasons You Should Release New Music More Frequently
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How To Transform A Digital Concert Into An Exciting Music Event

There’s no getting around the fact that live-stream concerts aren’t suitable replacements for the in-person shows. But that doesn’t mean that digital concerts have to be boring, bad-sounding affairs. During a time when the world craves musical connection and comfort, live-streamed musical performances are a lifeline for fans as well as musicians needing to stay in touch with fans and make up for lost revenues. However, it’s clear that some major pop stars and unestablished acts alike are having a tricky time making the leap from conventional shows to digital ones. Similar to normal shows, live-streams need to offer something engaging and exciting for audiences to feel invested. Here are a few strategies for transforming digital concerts into events that fans will be excited about:

ColtonHow To Transform A Digital Concert Into An Exciting Music Event
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3 Signifiers Of A Healthy Music Career

Creating and sharing music might be pursuits you live for, but an unhealthy career can ruin your plans and stifle your ambitions. Building a healthy music career is something we’ll all have to work at as long as we choose to seriously pursue music. Real health and sustainability in music looks different for everyone. However, we can look to a few signifiers that can apply to all musicians. If you’re feeling creatively stuck or spread too thin when it comes to the time, money, and energy you devote towards your music, there’s a good chance your career isn’t in a good place. Healthy music careers have three of the following defining characteristics:

Colton3 Signifiers Of A Healthy Music Career
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How Not Being Tech-Savvy Can Hurt Your Music Career

When I think of my strengths as a musician, a lot of skills pop up. Yet, none of them have anything to do with tech. The more I strive to create impactful music in a world that’s increasingly reliant on and fluent with technology, the more I realize there’s a growing deficit in my musical skill-set that needs addressing, and I’m not alone. No matter what kind of music you create in 2020, technology is almost certainly bound to be involved in some way. Whether you use DAWs to write, record, mix with, or share music online through a distributor, tech is integral. A lack of tech literacy hurts musicians of all stripes. Not only that, but the problem will only get worse for the ones that fail to address it. 

ColtonHow Not Being Tech-Savvy Can Hurt Your Music Career
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Why Live Music Isn’t Valued Enough And How COVID-19 Might Change That

Every musician has a story to tell when it comes to bad show experiences. Disastrous tours, shady venue owners and promoters, and unruly audiences abound. Low pay and a lack of respect for musicians are the most common occurrences that musicians share. A lot of negative live music experiences are rightfully chalked up to inexperienced musicians paying their dues. Many others are rooted in a society that, until now, doesn’t value live music and artists the way it should. However, the pandemic may just reawaken a new and enduring appreciation of live music now that it’s not widely available. 

ColtonWhy Live Music Isn’t Valued Enough And How COVID-19 Might Change That
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Stuck At Home And Need Inspiration? Take A Music Trip

Musicians are having an understandably difficult time in the age of COVID-19. Whether it’s a canceled tour or the inability to rehearse with bandmates in person, the pandemic is keeping us inside our homes and away from our musical routines. In strange and difficult times, embracing resourcefulness is essential when it comes to finding ways to stay inspired.

You might not be able to travel or leave your house right now. However, you can take a music-listening trip to inspire your process and transport your mind. An upside to our vastly increased time at home is that we can spend more time listening to music. And by listening, I mean sitting down and doing nothing other than listening to a piece of music. The following four listening trip ideas are designed to focus your mind on specific characteristics that shape music. 

ColtonStuck At Home And Need Inspiration? Take A Music Trip
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Why Overthinking Hurts Your Music And What To Do About It

Expectation and pressure can be good for you as a musician, whether you’re performing on stage in front of a huge crowd or paying by the hour to record new music in a studio. Without a dog in the fight, what you’re doing as a musician is a carefree hobby. But, like so many other aspects of a healthy music career, a balance has to be found between striving to perform well and living up to what’s expected of us and not overthinking and questioning everything we do. When we let doubt, insecurity, and fear guide us in music, we stifle our best ideas.

ColtonWhy Overthinking Hurts Your Music And What To Do About It
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