Today, major streaming services offer the listeners’ demographics data to artists, which creates huge opportunities for artists on many fronts. It is an incredible opportunity to know where your audience lives, what age group they belong to, and who else they listen to, especially for planning your marketing strategy. So, in this post, I’d like to go into four ways you can utilize streaming data to market your music:
Today’s musicians are constantly barraged with the idea that their music won’t find an audience without it being promoted. We’re lead to believe that if we convince listeners that our work is worth hearing, they’ll eventually believe it too. And so many ambitious musicians focus their efforts on shaping chic images aimed at reflecting success, confidence, and style. There’s nothing wrong with wanting to be successful in your music career and promoting your work. However, adopting the quiet confidence of humility will help you to keep creating and performing no matter how the world receives your music.
Sometimes, you just want things to be easy. You get a little tired of the constant hustle and you find yourself wondering why it’s not enough to simply make good music. I hear you. It can feel like an uphill battle. But one thing I’ve learned after a decade in the music industry is that if you’re taking the right steps, it starts to feel a lot less like a slog and a lot more like progress.
Releasing music frequently is becoming increasingly important in the age of streaming. Since there is so much music being released every day, artists who spend years between releases run the risk of being forgotten. As listeners have an immense amount of music in their hands, people are less likely to wait for albums for a few years. The attention spans have shortened and it might take a lot of work to kickstart your social and online presence after being gone for a while. So, it is a much better strategy to release music in smaller packages and more often. In this post, I’ll talk about 4 reasons why you should release new music more frequently.
There’s no getting around the fact that live-stream concerts aren’t suitable replacements for the in-person shows. But that doesn’t mean that digital concerts have to be boring, bad-sounding affairs. During a time when the world craves musical connection and comfort, live-streamed musical performances are a lifeline for fans as well as musicians needing to stay in touch with fans and make up for lost revenues. However, it’s clear that some major pop stars and unestablished acts alike are having a tricky time making the leap from conventional shows to digital ones. Similar to normal shows, live-streams need to offer something engaging and exciting for audiences to feel invested. Here are a few strategies for transforming digital concerts into events that fans will be excited about:
Creating and sharing music might be pursuits you live for, but an unhealthy career can ruin your plans and stifle your ambitions. Building a healthy music career is something we’ll all have to work at as long as we choose to seriously pursue music. Real health and sustainability in music looks different for everyone. However, we can look to a few signifiers that can apply to all musicians. If you’re feeling creatively stuck or spread too thin when it comes to the time, money, and energy you devote towards your music, there’s a good chance your career isn’t in a good place. Healthy music careers have three of the following defining characteristics:
When I think of my strengths as a musician, a lot of skills pop up. Yet, none of them have anything to do with tech. The more I strive to create impactful music in a world that’s increasingly reliant on and fluent with technology, the more I realize there’s a growing deficit in my musical skill-set that needs addressing, and I’m not alone. No matter what kind of music you create in 2020, technology is almost certainly bound to be involved in some way. Whether you use DAWs to write, record, mix with, or share music online through a distributor, tech is integral. A lack of tech literacy hurts musicians of all stripes. Not only that, but the problem will only get worse for the ones that fail to address it.