Even before the pandemic, the music industry had become more digitally driven than ever before, from the meteoric rise of playlists to the increasingly tech-centered ways fans discovered and consumed new music. Local shows and touring were the few areas in music that weren’t completely upended and transformed by the internet. Then, the pandemic hit.
If you’re a musician doing your own PR, it’s likely that you’ve requested—or been offered—interview opportunities on a variety of blogs and other industry publications.
Whether it’s conducted over email, phone, or video, an interview is an exciting opportunity for you to share more about your music, and to show your audience a new side to who you are, what drives you, and why you make the music you do.
But it’s also important to keep a few things in mind during each interview you have the chance to participate in. The following are some tips to help make your next interview your best yet.
Storytelling is the art of building a narrative around your music and your artist persona.
In the streaming age, your music will be exposed to a lot of people. This is a great opportunity by itself, but it’s also a big challenge. In fact, in 2021, the biggest challenge for independent artists is to convert their listeners into fans. This is easier said than done. Storytelling is a great way to show people who you are not just as an artist, but also as a person. It is what makes people care about your music and it’s what makes an artist likable, perhaps more than anything.
If you feel aimless, stuck, and not sure how to take your next creative step as a songwriter, you’re not alone. Countless music-makers have been in your shoes. When creativity and exciting musical ideas seem easy to access, we forget just how hard and frustrating it can be when we’re lost and uninspired. The good news is that if you manage to work through the inevitable challenging and unproductive periods that come your way from time to time, there are better times ahead.
One of the results of living through a global pandemic is that many of us continue our collaborative projects remotely. Remote work in music can be challenging, but it also provides wonderful opportunities. You can collaborate with any musician who has access to a laptop, microphone, and camera, which is amazing! Moreover, you can actually create commercial level content with these sessions if everything works out well. In this blog post, I would like to look into four great ways to collaborate with any musician in the world right now.
What would it feel like to not worry about how many “likes” your new photo just got? To not obsessively hit “refresh” after posting a new song, waiting to see if it’s getting the attention and praise you’d hoped.
The things we write music about in our early twenties aren’t usually the things we write about in our late thirties as songwriters. That’s an obvious observation, but what’s much more subtle are the ways that musical inspiration can bend and shift over time as we develop life experiences. If music creation is an important part of your life, the truth is that you won’t be able to write authentically if your musical inspirations stay the same year after year. You and your music change over the years, so the ways you feel creatively inspired should too.
Having a home recording environment is a comfortable setup for a music producer. It’s great to come up with a melody in the kitchen, and then to walk into your bedroom to record the ideas that you just came up with.
A great home studio starts with a great laptop. Chances are that you will be recording songs with a lot of audio and MIDI tracks on them. So, it’s important that you have a reliable, fast, and industry-standard laptop at your disposal. In this article, we list out eight qualities to look for in a laptop if you plan on producing music: