5 Holiday Marketing Ideas For Independent Musicians

‘Tis the Season! I have to admit, the holiday season is a special time of year for me. Not only am I a sucker for all the holiday festivities like the sparkly lights, ice skating and hot cocoa, gift-giving, and time with family, but it’s also such a fruitful time for creativity.

While the winter is naturally a slower time for the music industry, that doesn’t mean it’s all halting to a stop. And, if you plan it right, it can actually be a really good time to use some of that creative energy you have and put it into making something special for your fans, and doing things a bit differently.

Colton5 Holiday Marketing Ideas For Independent Musicians
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Quantity Vs Quality: What Should You Focus On In Your Music Career?

In today’s music-hungry listening culture, it makes sense why artists would want to crank out as many songs as possible and share everything they write with their fans. Unfortunately, this strategy comes with some major drawbacks, with audiences potentially losing interest after hearing one too many underdeveloped or bland tracks. But if you’re an artist on the other side of the spectrum, someone who takes years to release albums or even just singles, you’ve got just as big of a problem on your hands. How do you find the right balance when it comes to knowing how much time to spend working on new music?

ColtonQuantity Vs Quality: What Should You Focus On In Your Music Career?
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How To Fight Boredom In Your Songwriting Practice

If you’re reading this, the chances are good that making music is something you live and breathe to do. You probably feel like writing songs is your life’s calling, and that it’s the only thing in life that truly makes you feel understood. If this is the case, consider yourself lucky. There’s a huge segment of the human population that floats through life without having any true passions. Whether you’re a mega pop star or simply look forward to producing music in your bedroom during every spare moment, it’s truly a gift to get wrapped up in the endless pursuit of making the best music you can. It’s something that will enrich your life as long as you choose to keep going.

ColtonHow To Fight Boredom In Your Songwriting Practice
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3 Creative Ways To Use A Fan Membership

Wouldn’t it be cool if you had a built-in monthly income that you could rely on that came solely from your music? 

Picture it. Every month you get to show up to your most loyal, excited, enthusiastic fans, giving them a sneak peek into your life (and maybe a few extra goodies along the way) and in return, you could see a paycheck ranging anywhere from $50 to a few hundred, or even a thousand dollars a month? 

Colton3 Creative Ways To Use A Fan Membership
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4 Ways Traveling Can Improve Your Music

If you feel stuck in your music-making process, traveling is one of the best ways to shake things up. Whether you’re heading out on a long tour or a trip around the world, leaving home and embracing the unknown is something that can inspire your creative process and alter the way you view life. Here are four ways that traveling can improve your music:

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Behind the Opportunity: Planetary Group

The Planetary Group is a well-versed artist development firm with over 20 years of experience. With services such as boosting online publicity, media training, and radio promotion, Planetary Group takes an individual approach with each artist they work with. We connected with the founder of Planetary Group, Adam Lewis, to gather some inside information to help artists better understand what an artist development firm does and how they can help artists grow.

Also, be sure to enter here for a chance to receive a complimentary radio promo package from The Planetary Group.

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How To Increase Your Social Media Followers In 30 Days With The 70-20-10 Rule

When it comes to social media, it can feel like you’re screaming into the void. You put all this time and effort into trying to create a post that people are going to care about, only to check back hours later and see you only got 5 likes. We’ve all been there. 

So, what if I told you that there was a way to never again wonder what to post. A way that you could quickly come up with new ideas—the kind of ideas that encourage people to actually interact with your content, so that the next time you post something you’re sure to get lots of interactions? And how about if the icing on the cake was that you’d also grow your following and create a true community of fans through all of this?

You’d be in, right?

ColtonHow To Increase Your Social Media Followers In 30 Days With The 70-20-10 Rule
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5 Home Recording Tips For Beginners

More artists than ever before are finding huge audiences for their music with songs that were recorded from their home studios. Long gone are the days when creating and sharing great music meant having to record at a fancy music studio manned by professional recording engineers. But don’t be fooled. Home recording isn’t easy, and you shouldn’t confuse knowing how to write songs with the ability to record and produce music. Home recording is a skill just like anything else, and it takes time and practice to get better at it. If you’re new to recording from your home studio, here are five tips to help you get started:

Colton5 Home Recording Tips For Beginners
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