In the last few weeks, the music industry has scrambled to figure out livestreaming. Whether it’s major artists starving off their boredom on Instagram Live or artists trying to replace touring income, everyone is trying new things and learning as they go.
The questions I hear most artists asking is where to put their energy, what to expect from it, and how to do it. If you’re wondering the same, these nine questions will help you find answers.
Music takes on two very different identities. The first is what a song or album means to the person who created it. The second is how the world interacts with musical work. When a musician throws money, energy, time, and love into a project, it makes sense why getting negative feedback can be hard. Allowing criticism to impact who you are as a person can lead to negative consequences for you and your music. Learning to navigate and accept criticism with grace is a crucial survival skill for all serious musicians.
Artists can get quite a bit of mileage out of releasing their music on free digital listening platforms in today’s music industry. However, there’s no getting around the fact that some money has to be spent in order to give your work the best chance at being heard. Music has never been cheaper to create and share, but if you’re hoping to reach the largest audience possible, be prepared to spend a little money to make it happen. Here are three essentials you’ll most likely need to spend money on to share your music with wide audiences:
Musicians have a lot on their plates these days. We’re told that there’s virtually no chance we’ll succeed without throwing a huge amount of our time and energy into doing things like promoting our work over social media or carving out brands for our digital identities. But while there’s some truth to that advice, it won’t make a difference if the music you’re looking to share isn’t solid. Yes, in today’s music industry, artists shouldn’t expect to post music online and find a following without throwing in some hard non-musical work behind it, but many of us are missing the point of what it means to be creating music in 2020, and that point is to share compelling, interesting, fresh, and meaningful music.
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