Today’s musicians are constantly barraged with the idea that their music won’t find an audience without it being promoted. We’re lead to believe that if we convince listeners that our work is worth hearing, they’ll eventually believe it too. And so many ambitious musicians focus their efforts on shaping chic images aimed at reflecting success, confidence, and style. There’s nothing wrong with wanting to be successful in your music career and promoting your work. However, adopting the quiet confidence of humility will help you to keep creating and performing no matter how the world receives your music.

Sometimes, you just want things to be easy. You get a little tired of the constant hustle and you find yourself wondering why it’s not enough to simply make good music. I hear you. It can feel like an uphill battle. But one thing I’ve learned after a decade in the music industry is that if you’re taking the right steps, it starts to feel a lot less like a slog and a lot more like progress.

Releasing music frequently is becoming increasingly important in the age of streaming. Since there is so much music being released every day, artists who spend years between releases run the risk of being forgotten. As listeners have an immense amount of music in their hands, people are less likely to wait for albums for a few years. The attention spans have shortened and it might take a lot of work to kickstart your social and online presence after being gone for a while. So, it is a much better strategy to release music in smaller packages and more often. In this post, I’ll talk about 4 reasons why you should release new music more frequently.

Unexpected things can happen. That’s why you need a plan for your music career. One that can stand on its own during challenging times. So here are four ways you can plan for your future:

Creating and sharing music might be pursuits you live for, but an unhealthy career can ruin your plans and stifle your ambitions. Building a healthy music career is something we’ll all have to work at as long as we choose to seriously pursue music. Real health and sustainability in music looks different for everyone. However, we can look to a few signifiers that can apply to all musicians. If you’re feeling creatively stuck or spread too thin when it comes to the time, money, and energy you devote towards your music, there’s a good chance your career isn’t in a good place. Healthy music careers have three of the following defining characteristics: