Especially if you’re committed to running your own PR campaign, it can feel like a constant struggle to not only make the connections and build the relationships needed to truly get in front of the right writers, playlist makers, podcast hosts, etc. But what if I told you there’s an incredibly valuable, not so often sought out tactic that most artists in the music industry miss? Well, there is, and it’s called guest blogging.
Almost everything about the modern music industry is complex. But when it comes to creating opportunities to write fresh, interesting music, the methods we can rely on to increase our creativity and consistency are actually pretty simple. However, simple shouldn’t be mistaken for easy. Thus, these tips won’t help you unless you’re willing to put in the work.
One of the trickiest things to balance in music creation is the desire to get things done versus the need to work authentically in an inspired way. Write only when you feel like it, and you’ll end up not making much music. But let routine, predictability, and creative safety define your process, and the work you make will probably sound forced and uninspired. Forcing the creative process is tempting, especially if you find yourself hopelessly mired in a rut where things don’t seem to click. But making yourself create when you don’t have the passion, attention span, or other resources to do so is a bad bet. Here’s why:
Today, major streaming services offer the listeners’ demographics data to artists, which creates huge opportunities for artists on many fronts. It is an incredible opportunity to know where your audience lives, what age group they belong to, and who else they listen to, especially for planning your marketing strategy. So, in this post, I’d like to go into four ways you can utilize streaming data to market your music:
Today’s musicians are constantly barraged with the idea that their music won’t find an audience without it being promoted. We’re lead to believe that if we convince listeners that our work is worth hearing, they’ll eventually believe it too. And so many ambitious musicians focus their efforts on shaping chic images aimed at reflecting success, confidence, and style. There’s nothing wrong with wanting to be successful in your music career and promoting your work. However, adopting the quiet confidence of humility will help you to keep creating and performing no matter how the world receives your music.
Sometimes, you just want things to be easy. You get a little tired of the constant hustle and you find yourself wondering why it’s not enough to simply make good music. I hear you. It can feel like an uphill battle. But one thing I’ve learned after a decade in the music industry is that if you’re taking the right steps, it starts to feel a lot less like a slog and a lot more like progress.
Releasing music frequently is becoming increasingly important in the age of streaming. Since there is so much music being released every day, artists who spend years between releases run the risk of being forgotten. As listeners have an immense amount of music in their hands, people are less likely to wait for albums for a few years. The attention spans have shortened and it might take a lot of work to kickstart your social and online presence after being gone for a while. So, it is a much better strategy to release music in smaller packages and more often. In this post, I’ll talk about 4 reasons why you should release new music more frequently.