In 2020, capturing and keeping your audience’s attention can be a major challenge, even if yours is passionate about your music. While it might be tempting to share each and every detail of your musical journey, oversharing leaves the important things you want to say for being ignored and possibly not seen at all if you’re communicating with fans over social media. Here are five things worth sharing with your fans:
Embracing elements of risk and newness in your music are essential if you’re a creator wanting to keep things fresh. One of the best ways to do this is by collaborating with musicians you’ve never worked with before. There’s a special benefit for musicians willing to work with songwriters and producers outside of their social and musical circles. Unexpected collaborations can result in new, powerful ideas you wouldn’t have been able to dream up on your own.
Since our inception, we’ve been careful not to make public statements on behalf of our employees and partners. We don’t presume to speak for any individual and we respect everyone’s right to express their own opinions. That said, these are unique times of reflection and Juneteenth represents a pivotal moment in our country’s history. Certainly, recent events have exposed that we have a long way to go.
The beliefs of our company remain steadfast:
We condemn violence, racism, sexism, and abuse of any kind.
We support free speech, individual rights, and artistic expression.
Our platform, as it has been since the beginning, is equally open to any artist who chooses to pursue their passion, without discrimination.
When it comes to sustaining a serious music career, nothing matches the power of an artist focusing on making the best work they can day in, day out, year after year. But there are times when we miss opportunities for our work by ignoring the non-musical aspects of our careers. This can vary from DIY show booking or pitching music to blogs, playlists, and radio stations. One important asset that musicians should be paying more attention to is collaborations with non-musical artists.
One of the best ways to receive passive income is from your streaming revenue. To get a consistent revenue stream, having your songs placed on playlists is very important. Depending on the playlist size, you can receive consistent streaming numbers as well as a solid following. So in this post, I’d like to offer four ways you can get playlisted to build a consistent revenue stream.
With touring being out of the picture for the foreseeable future, it is time for musicians to increase revenue in alternative avenues. Fortunately, as artists, we are lucky to live in a time with so many new tools at our disposal to help us generate some extra money.
A great way to create an alternative revenue stream is by creating regular content on subscription services. So how does it work? The proposition here is that an artist will create content weekly or monthly and in exchange, fans will pay them a certain amount of money on a regular basis.
Being at home is a great opportunity for creating more content and to get fans to subscribe on a monthly basis to consume your content. So, in this post I’d like to talk about four types of content artists can generate for subscription services.
In today’s music industry, it’s very possible to get great press without a publicist. However, the challenge is getting noticed when there is so much music being released every day. Publicity is very important as it exposes you to a larger audience and gets you real, engaged followers as they find you from more trustworthy and credible resources. In that sense, press coverage in today’s world would include getting into traditional media outlets such as newspapers, magazines, and radio. Of course, there are also newer outlet types, such as blogs and other online channels, but in this blog post, I’d like to offer five tips to get press in the traditional media outlets without a publicist.
I want to say this right off the bat. Music can’t fix what the world is going through right now. It doesn’t have the power to cure COVID-19, bring someone’s job back, or heal the sick. But what it can do is comfort and relate to people. That’s no easy task in a world chock full of despair and anxiety everywhere you look. If you’re reading this, there’s a good chance your music plans have dramatically shifted over the past couple of months. Mine certainly have. I don’t know what the future holds for my music career, especially when it comes to performing live. However, I do know how crucial music is in the lives of countless people right now. That gives me a lot of hope and purpose.
It’s becoming obvious that this crisis has already transformed the world beyond recognition, and there’s no sign of things slowing down or becoming easier anytime soon. But when the dust settles and we adjust to a new normal, I believe that music will have been an integral part of helping everyday people cope through what they’ve been through.