Think of the coolest marketing campaign you’ve ever seen. It can be something your favorite band did, a campaign your favorite clothing company ran, or a contest put on by the local diner for their 25th anniversary. Whatever it is, think about what made it stand out, why it captured your imagination, and why you still hold onto it.
Odds are, it’s not because they ran some mediocre ad campaign or shoved the same generic t-shirt design in your face. It’s because they did something that spoke directly to you and what you believe in. They used their brand and their message to tap into what it is that matters most to you—their fan/follower/customer—and because of that, you were able to really grasp onto it, and it left an impression.
Anyone can create an ad, put out a new piece of merch, or play a show. The real power is in creating an experience that’s so valuable to your fans that they not only remember it, but they want to share it with all their friends.
So how do you make sure your next promo strategy is worth remembering?
For new bands, the experience of getting up on stage and playing is exciting and meaningful no matter the circumstances. But for seasoned musicians, shows with wretched sound, empty rooms, and non-existent payouts quickly gets old. The “down for anything” stereotype musicians have had flung at them is dangerous because it’s an attitude that devalues the immense work songwriters and performers put into their craft. If you’re serious about making music, you have to learn how to discern what opportunities are worth pursuing from the ones you should be gracefully turning down. Here are three shows to say no to if you’re an experienced musician:
Stereo imaging is an important component of creating a three-dimensional mix. Without this stereo imaging, our mixes would sound flat, two-dimensional, and uninteresting. Ensuring that the elements in your mix occupy the entire stereo spectrum in a balanced way is crucial for the success of your track. Below I have listed 5 ways you can stereo widen your sounds to create a professional three-dimensional mix.
Before I go over the top five tips for stereo widening, I would like to go over what exactly stereo imaging is and what instruments you should stereo widen. Stereo imaging is the perceived spatial locations of a sound source.
Instruments that respond well to stereo widening are sounds that are high-frequency dominant. High frequencies are directional, meaning that you can better perceive where they are in space much better than lower frequency elements. Leads, high hats, background sounds, and any other elements that contain a fair amount of high frequencies are all great elements to stereo spread in your mix to create a wide professional stereo image. Here are the top 5 tips for stereo widening.
Creating music can be bruising or even downright crushing at times. Writing meaningful music often requires isolation, vulnerability, and fortitude in withstanding dead-end after dead-end throughout the creative process. When an idea is finished, it’s put out into the world for everyone to hear and criticize – or even worse, to be ignored or never heard in the first place.
If you make music, you are inviting disappointment into your life in some form. And while young musicians seem to be able to roll with the inevitable physical and emotional punches of a music career, older musicians don’t cope as well. Add in the fact that as musicians age the non-musical aspects of their lives become louder and more pressing, and it’s easy to see why so many people stop making music after their twenties. An image of someone at a desk job reminiscing about the good old days of being in a band comes to mind. Lots of perfectly talented musicians trade in their dreams for lives that are financially and emotionally safer with claims that they weren’t good enough to keep making music. But the truth is that when musicians lose their passion, the world loses something as well. Individual musicians lose a vital creative outlet and the rest of us lose the music they would’ve made if they wouldn’t have quit.
In today’s day and age, it’s not enough to just make music and release it. While it is not impossible to just release music, go viral, and jump-start your career, it’s becoming increasingly harder to do so.
The entry level for producers to create a professional sounding track is very low because of how affordable professional grade equipment is. The result of this is an overwhelming amount of music being released every day. This makes it more and more difficult for artists to stand out and build a career.
The playing fields have been leveled for music producers all over the world making social media an absolute necessity for artists.
For many musicians, writing songs, playing on stage, and recording albums is the most rewarding work in the world. But look around your local music scene and you’ll quickly find a disparity between ambitious young musicians and their seasoned counterparts. Younger musicians are usually the most visible and active folks working in the industry, though there are exceptions. When some musicians get older, life gets in the way of their art and they eventually stop making music. But while aging is responsible for stopping many talented musicians in their tracks, burnout is another factor not taken seriously enough. Putting real energy, love, time, and sacrifice into your work is essential for finding any significant traction for your music, but play your cards wrong and you might put yourself in an unsustainable position for making music over the long-term.
With the way the music industry has transformed to favor the instant gratification of playlists over the past couple of years, musicians are rethinking the ways they work in some significant ways. Chiefly, the breakdown of the album as music’s main music-listening format is forcing musicians of every stripe to approach making and releasing music differently to cater to music-addicted audiences with perpetually diminishing attention spans. Releasing more music more often is the only way to keep listeners engaged, conventional music industry wisdom dictates. But for as much as a non-stop musical race might sound doable to some musicians, it’s an approach that isn’t likely to work for most of us.
I’m going to say something you might disagree with: most shows aren’t worth your time if you’re a seasoned musician. When musicians are young and looking for experience, every show is worth considering whether it’s an open mic night at a local coffee shop or playing covers at your beloved grandparents’ 50th anniversary barbeque. Every chance to perform represents an opportunity to grow and learn and gain exposure for young musicians.
But what happens after you’ve been playing open mics and barbeques for years? What do you do when the show offers (big and small) keep rolling in but only a select few stand to do anything to get you closer to your musical goals? To preserve your sanity and help you make the most out of your efforts in music, I think you should politely decline any show that doesn’t stand to help you or your music succeed.