I want to say this right off the bat. Music can’t fix what the world is going through right now. It doesn’t have the power to cure COVID-19, bring someone’s job back, or heal the sick. But what it can do is comfort and relate to people. That’s no easy task in a world chock full of despair and anxiety everywhere you look. If you’re reading this, there’s a good chance your music plans have dramatically shifted over the past couple of months. Mine certainly have. I don’t know what the future holds for my music career, especially when it comes to performing live. However, I do know how crucial music is in the lives of countless people right now. That gives me a lot of hope and purpose.
It’s becoming obvious that this crisis has already transformed the world beyond recognition, and there’s no sign of things slowing down or becoming easier anytime soon. But when the dust settles and we adjust to a new normal, I believe that music will have been an integral part of helping everyday people cope through what they’ve been through.
For some, the idea of getting more time at home seems like something that would be good for making music. Many songwriters who completely or partially rely on non-musical careers to pay the bills tend to think of their homes as carefree places where writing, recording, and producing can be easily prioritized. I myself have spent the last five years freelancing and making music from home. I can tell you that balancing your home life with your musical one isn’t easy. In order to get the most out of each, you’ll need a plan.
In the age of streaming, more singles and EPs are being released than albums for various reasons. The first reason is that albums are costlier to make and production takes a longer time. Singles and EPs, on the other hand, are quicker and cheaper to make and are a great way to test new styles. The release process is no different than the production process on this front. With singles and EPs, it is easier to customize the release process and make it as engaging as possible. Here are five steps to prepare your single or EP for a release:
Starting a music career with big, irrepressible ideas and goals can be a great thing for an unestablished musician. On the other hand, sustaining a serious career in music is a massive challenge for many. It’s important for musicians to understand their dreams in a healthy and positive way when things get tough. As you progress in your music career, it’s crucial to break down big hopes and dreams into small, actionable goals. A dream of yours might be to get signed by your favorite label, but what exactly does that mean? Are you looking for a partner to help you promote and sell your music? Or are you more interested in teaming up with a producer to help your work stand out?
Creating short-term goals will help give you attainable targets to shoot for and clarity on where you are in your career and where you want to go. If you’re unsure which short-term goals to shoot for in music, here are a few realistic ones to consider:
Every music scene is its own world, packed with locally famous venues, musicians, and history. It’s natural to want to develop within the music community that exists in your hometown. However, when musicians fail to evolve past their local scene, they limit not only their opportunities, but also their creativity. Forming an identity outside of your music scene isn’t easy, but it’s essential to connect with large audiences.
Don’t settle for local success
It can be incredibly exciting to find success within a local music scene for new and unestablished bands. Opening for national artists, getting written up in local media, and headlining shows at local venues are all signs of momentum within a scene. The problem comes when bands get addicted and comfortable with the notion of being the big fish swimming in the small ponds of their local music scenes. It’s completely possible to be a well-known and beloved band to the music fans in your hometown but no one else. Of course, there’s nothing wrong with this. Yet, if your music career ambitions are bigger than being locally successful, you’ll have to plan to be active outside of your hometown.
When you’re reaching out to the media, having a one sheet is key. The one sheet shows not only your professionalism, but it’s also a great way to preview your profile in one page. A one sheet is often used in music publicity, for purposes such as media outreach, concert bookings, and business partnerships. It is also used by PR agents, distributors, and other industry professionals.
Next to your music, a one sheet is one of your most effective ways to create a first impression of your band. In this blog post, I will outline the seven major components of the perfectone sheet for you:
Making music is a creative process in which the lines dividing a solo artist or band from the spaces they work in become blurred. You aren’t your music studio or the pristine desert landscape that might have inspired your last album, but where you work makes an indelible mark on your process and what it is you ultimately create.
Like no matter what you did you couldn’t seem to work your way out of the struggles you were having and into the thriving career you wanted for yourself?
You’re not alone. In fact, every artist I’ve spoken to over the last 10 years of my career has felt this way at one time or another. The frustration of feeling like there’s nowhere you can turn and that no one can help with your unique situation is enough to make you wonder what you’re doing.
But imagine if I could wave a magic wand and suddenly, you’d never have to feel that sense of overwhelm again. You’d know that as soon as you had a question, you could get it answered. As soon as you begin to feel that stress, you’d have someone to turn to.