Every music scene is its own world, packed with locally famous venues, musicians, and history. It’s natural to want to develop within the music community that exists in your hometown. However, when musicians fail to evolve past their local scene, they limit not only their opportunities, but also their creativity. Forming an identity outside of your music scene isn’t easy, but it’s essential to connect with large audiences.
Don’t settle for local success
It can be incredibly exciting to find success within a local music scene for new and unestablished bands. Opening for national artists, getting written up in local media, and headlining shows at local venues are all signs of momentum within a scene. The problem comes when bands get addicted and comfortable with the notion of being the big fish swimming in the small ponds of their local music scenes. It’s completely possible to be a well-known and beloved band to the music fans in your hometown but no one else. Of course, there’s nothing wrong with this. Yet, if your music career ambitions are bigger than being locally successful, you’ll have to plan to be active outside of your hometown.
When you’re reaching out to the media, having a one sheet is key. The one sheet shows not only your professionalism, but it’s also a great way to preview your profile in one page. A one sheet is often used in music publicity, for purposes such as media outreach, concert bookings, and business partnerships. It is also used by PR agents, distributors, and other industry professionals.
Next to your music, a one sheet is one of your most effective ways to create a first impression of your band. In this blog post, I will outline the seven major components of the perfectone sheet for you:
Making music is a creative process in which the lines dividing a solo artist or band from the spaces they work in become blurred. You aren’t your music studio or the pristine desert landscape that might have inspired your last album, but where you work makes an indelible mark on your process and what it is you ultimately create.
Like no matter what you did you couldn’t seem to work your way out of the struggles you were having and into the thriving career you wanted for yourself?
You’re not alone. In fact, every artist I’ve spoken to over the last 10 years of my career has felt this way at one time or another. The frustration of feeling like there’s nowhere you can turn and that no one can help with your unique situation is enough to make you wonder what you’re doing.
But imagine if I could wave a magic wand and suddenly, you’d never have to feel that sense of overwhelm again. You’d know that as soon as you had a question, you could get it answered. As soon as you begin to feel that stress, you’d have someone to turn to.
Sharing new music for the first time is incredibly exciting for a songwriter. After months or sometimes years of working on a project, music takes on an entirely new meaning and purpose once it finally makes its way to audiences. Understandably, for many musicians, the money made or lost on something like an album or EP isn’t nearly as much of a concern as whether new music ends up striking a chord with fans or not. But the unavoidable truth here is that not caring about your relationship with money is something that can harm or even destroy your career. The good news is that you can plan realistic financial goals for your releases that support and prioritize things like connecting with audiences and not going into debt over your music.
I probably don’t need to tell you that we’re living in an unprecedented time not just for music, but just about every other facet of human life. We have more ways to instantaneously share and absorb information than ever before, and that’s not always a good thing. Whereas musicians working just a decade ago didn’t need to worry much about how they related to their fans online, it’s something that can absolutely make or break an artist’s career today. In theory, musicians being completely open and transparent about their personal lives is something that fans can and long to relate to, but the reality is a whole lot more complex than that. Some musical identities and genres of music are much better served through things like sharing political views and personal stories than others. Share too much or too little with your audience, and you risk alienating your fans or appearing cold and uninterested. How do you find the right balance? Asking these questions can help:
New Year, New You, am I right?! At least, that’s what it felt like a few weeks ago when you were still in full planning mode, psyched about the New Year, and ready to tackle everything on your to-do list and then some.
But now, as we get deeper into the day-to-day of the new year, that magic is starting to wear off. You’re still motivated to do all the things you set out to do just a few weeks ago, but you seem to have suddenly lost the time, energy, and clarity on how to make that happen.
Don’t worry, you’re not alone. This post-holiday slog hits all of us. It’s easy with the promise of a new year to get all hyped up on our greatest dreams and ambitions but the truth is, when things get back to “normal” and we’re back in the post-holiday day-to-day, it can be really difficult to have that follow through.
But, don’t fret! There are a few easy ways to get yourself out of this funk before it’s too late.