When I think of some of the most creative strategies I’ve seen from emerging bands, none of them include posting about their shows/music nonstop on social media, shoving their CD in my face as I walk by them at a festival, or otherwise trying to harass me into listening to their music. In fact, it’s the complete opposite.
The most effective ways to promote your band are the ones where the audience feels an honest and natural kinship with what’s happening. They don’t feel pressured or sold to, and the effects are subtle yet long lasting. That is almost always due to your promotional strategies being aligned with your brand.
So how can you do the same thing? The truth is that some of the best ideas will come through your own experiences and specific branding strategies. But if you’re feeling stuck, take a look at some of these ideas to promote your band and let us know what some of your favorites have been!
Music is one of the world’s most beloved and widely consumed art forms. It can do things like help us sleep, cope with a breakup, and give us the boost energy we need to focus while working at a boring job. But as vital as music is, most non-musicians ever consider how incredibly hard it is to create––especially when multiple musicians are involved. There’s countless books and movies about bands because there’s an inherent drama involved with a small group of people trying to take on the world and make meaningful art together.
While the drama surrounding bands can be entertaining from the outside, relationship complications paired with a growing list of challenges brought on by the current state of the music industry can be hell to navigate if you happen to be in one. Great bands break up all the time seemingly out of nowhere, but there’s always a hidden story behind what groups of musicians face and why they can’t play music together anymore. Here are some common pitfalls to avoid to keep the band together.
In an era where the promise of instant gratification seems to penetrate most aspects of our daily lives, it can be tempting to look to technology and branding for ways to help us create better music. But in truth, the only thing that will improve your songwriting is practice. Yes, there’s a ton of non-musical work that’s involved in sustaining a meaningful career in music, but when it comes down to the sheer art of creating new music out of nothing, the time spent experimenting and honing in your craft is the only thing that will help you get better at what you do.
Unless the music you make is purely instrumental, the tone, felling, and narrative of the lyrical content in your songs is most likely going to be an important part of your musical identity. Depending on the kind of music you make, you might not think lyrics are all that important, but you’d be wrong. Yes, music speaks when words fail, but the stories portrayed in music often do a great deal as far as reaching out and relating to an audience. Approach lyrics with honesty, thoughtfulness, and poetic potency, and you’ll have a proven way to inspire real emotion and understanding from a listener. But all too often, songwriters rely on cliches to help tell the stories in their songs. Here are four lyrical cliches to avoid:
Crowdfunding is an excellent way to promote new music and to help fund it at the same time. Platforms designed to reach friends, family and fans make it easy for artists to reach out to their community and ask for their help in turning a musical vision into a reality. But while crowdfunding has no doubt now helped countless musicians create and release music, it’s a bad idea to rely on it every time you decide to put out new music. Here are a couple of reasons why:
Eating meals exclusively delivered by gas stations and fast food restaurants on tour will make you sick after just a couple of days. But with profit margins on the road being so thin, buying three healthy meals from restaurants each day while touring just isn’t possible for most bands who tour consistently. We’ve got five tasty tour meal ideas that’ll do your body good. For some of these meals, you’ll need a cooler with ice, so prepare accordingly.
Making and performing music seriously is something bound to leave a person with some sort of emotional baggage at some point. The frequency and severity of disappointments an average musician routinely faces on the path towards making something meaningful happen with their music is so significant that it causes most songwriters to throw in the towel eventually, even if they’re capable of making great music. But letting go of emotional pain and learning how to not take your frustrations out on your audiences is paramount in helping you to become a successful musician, and the idea of giving your audience a clean slate during live performances is especially crucial. Here’s why: