By Ged Richardson, Founder of Zing Instruments, runs us through five tips on how to promote your band on a tight budget.
Promoting a band is hard enough when you have the backing of a label. But when you’re just starting out, like many of us are, and your marketing budget is less than zero you’re going to have to get creative with how you get your name out there. You’re going to have to, in a word, hustle.
So let’s take a look at some stealth tactics for how to promote your band on a tight budget.
It usually takes years of incredibly difficult, thankless work before a band is ready to bring their music on the road. For most bands, touring is the culmination of thousands of tiny failures and successes, so it’s no wonder that our culture has such a dramatic association with a band leaving their hometown to take on the world. Single tours have spelled the untimely demise of many talented bands, but musicians simply can’t develop their careers without it. If your band wants to avoid burning out on the road, you’ll have to bring a balance to the way you think about touring.
When working with the endless options of vocal effects in today’s average digital audio workstation (DAW), it can be very tempting to go overboard. It’s like having a huge, free buffet in front of you — of course you’re going to want some of everything. But that doesn’t mean you need to put chocolate on pizza or eat four plates until you get sick. Several artists get away with large swaths of effects on their vocals. Look at Radiohead for example. Their seminal album Kid A opens with the song “Everything In Its Right Place,” in which singer Thom Yorke’s voice is reversed, looped, pitched up & down, and drenched in a variety of distorting effects. However, above all of those vocal FX lies Yorke’s clear human, emotive singing voice. So, when experimenting with effects like Radiohead, be on the lookout for these five signs that your vocals have too much processing.
You’re probably used to drafting up fan-oriented Facebook posts and newsletters, but one hurdle many artists can’t surmount is how to give individual fans the attention they crave. After all, you’re busy marketing, promoting shows, booking tours, and, oh yeah, making music. At the end of the day, there’s no time or money left over for extensive chats with single fans on a regular basis.
The good news is that there are lots of ways to make connections with individual fans that cost you nothing and take virtually no time at all. Try these five ways to build those connections and get to know each of your fans a bit better.
Great lyrics have the power to mold a shapeless piece of music into a profound statement, but a few poorly-written lines could potentially ruin an otherwise great song. Well aware of this fact, many would-be songsmiths opt to sit out of the songwriting process altogether out of fear of writing bad lyrics or of not having anything meaningful to say at all. But like every other aspect of songwriting, lyric-writing is a skill that’s developed over time, trial and error and lots of difficult work. We’ve assembled five helpful tips to help strengthen your lyric writing game.
As I write this, I’m currently facing my own version of burnout. It’s Friday afternoon and it’s been an especially long week of fielding emails, putting out fires, managing mini-crises, and trying to find time to actually build my business and look to the future. Did I mention also working in three miles of walking my dog each day, yoga, trying to eat right, and really, really, wanting to catch up on Bates Motel if I could just find the time to sit down, relax, and get my mind to stop racing?
We live in a society that is all about the now, while working in an industry that romanticizes long hours, sleepless nights, and a work schedule that never quits. We are constantly told that we need to be on call 24/7, and that there is always someone else ready to take our spot, so we’d better answer that email, take that gig, make that call, and play that show – and we’d better do it all right now. Because if we dare hesitate, there is someone right around the corner who will gladly snatch the opportunity from us.
If you’re just starting out with under 1,000 followers, dropping a 15-track debut album probably isn’t the right tool to get you the big break you’re looking for. Rather, putting out a single that gets added to a big Spotify playlist or climbs the Hype Machine charts is what will earn you that early buzz.
Nowadays, most up-and-comers release four or five singles first, and then put them out together as an EP. After a few EPs, they’ll ideally have enough buzz to drop a proper album.
The first week of a single release will seem like your biggest rush, but a lot of artists think you just drop a single, scream from a megaphone about it for a week, and then hope people keep listening. Sadly, that’s a recipe for a drop, then flop.
Artists who know how to sustain momentum can actually see their single do bigger numbers in the following weeks if they have the right strategy. Here are seven surefire ways to extend the life of your single.
In our fast-paced, competitive industry, there’s no room for a boring website. (Or worse—no website at all!) With the advent of social media, it can be easy to forget just how important having this central hub really is—a place to store your music, videos, bio, press photos, and tour dates, all in one neat little package for your fans and potential industry partners.
But neglect your website and you neglect your career. So here are some tips on how to make your band website less boring.