If you’ve heard it once you’ve heard it a million times—there’s nothing quite like the power of community to take your career to the next level. Calling on your network in times of need is one thing, but the real power of a strong community is that they call on you before you’ve even had a chance to ask for help. They’re the ones that connect you with an opportunity before you even knew it existed.
But one thing that doesn’t get talked about a lot is the power of local community, and how musicians can leverage what’s right in front of them to give real boost to their career. Whether you live in a small town or a big city, these tips are for you.
While seeing Phish perform a sold out show in Charlottesville, Virginia, a naked man ran onstage and interrupted the performance until security could catch him. It was very strange and unsettling, and for a moment, frightening. But what happened later in the show was absolutely incredible. During the band’s encore, they performed a fan-favorite song, “Run Like An Antelope.” The lyrics are simple: “You’ve gotta run like an antelope, out of control.” The crowd always sings along loudly and gleefully. But on this particular night, Phish took advantage of that weird scare earlier in their set and changed the lyrics to, “You’ve gotta run like a naked guy, out of control.” Now, this might sound weird on the surface, but for everyone in the audience, it was magic! Everyone sang along, screaming at the top of their lungs, laughing. The show became known as “the naked guy” show. It created a special moment for the concert goers.
So, what’s the story here? During live performances, there are going to be mistakes, slip-ups, gear malfunctions, and everything your nightmares can possibly imagine. Sometimes these mistakes are as simple as landing on the wrong note for half a second; other times, it means taking a 15-minute break out of your set to address a complex gear issue. When these panic moments appear, have a plan ready to control and own the issue, and even turn it into a special moment with the audience like Phish did that night in Charlottesville.
Social media is both a blessing and a curse. This shouldn’t be news. These days, it’s easier than ever to connect with friends, fans, and total strangers. For musicians, it opens new portals to press opportunities and even lucrative contracts, but as with everything, there’s a certain level of finesse for each and every action.
Unfortunately, as anyone who’s ever tried online dating will tell you, a certain level of decorum disappears when people are protected by the internet’s veil of anonymity. That’s why it’s more important than ever to retain dignity and treat others, particularly music industry professionals you’d like to work with in some capacity, with the same respect you’d show total strangers in real life
As a music journalist in the digital age, my inbox is literally bombarded with cold calls and requests for coverage from artists and publicists alike. That’s to be expected and while it’s somewhat annoying when the requests obviously aren’t genuine or were mass sent, the real frustration comes when my social channels are bogged down with insistent, even aggressive, messages. And, like online dating, there’s barely a, “Hi! How are you?” before the sender explains what he or she wants in explicit detail.
This isn’t to say that you should never try to connect via social media. On the contrary, if done properly, it’s a great entre onto a writer’s radar. Here are a few tips to contact music journalists on social media.
You may have heard the news concerning SoundCloud’s future. No one can see into the future, but what if SoundCloud does go away? What will happen to your music? How about your fans? Where will they go? IS IT TIME TO FREAK OUT YET?!!!!! Well, no. But, also, kind of yes.
Regardless of what actually happens to SoundCloud, this should be a moment of awakening for artists of all types. There are a few actions you can take – right…dang….now – to protect your music and your digital relationships with fans in uncertain times like these. And yes, before we go any further, let’s address the elephant in the room:
Is ReverbNation a good replacement for SoundCloud?
In today’s world of social media, there are so many ways we can give people a window into our lives — whether it’s an Instagram photo, a Facebook text post, or a Snapchat video. As musicians, this is like gold to your fans. It’s a great way to share your experiences with those who can’t be there in person.
You can post links to your gig and photo recaps after your performance is over, but you can also create a Snapchat Story to really give your fans an exclusive look into what playing a show is like for you, the artist. What do you do backstage? What’s your load-out like? Any pre-show rituals?
If perfecting your music marketing strategy is the ideal foundation for getting press and growing your fan base, then adding a dose of the nontraditional in that process is the trimming that could set your band apart from the rest. It doesn’t have to feel contrived or forced, either; trust your instincts and you’ll find there are ways of filtering in unexpected promotional elements that feel appropriate and natural, whether intended to be silly and gimmicky or earnest and sentimental.
Check out the five examples of unconventional music marketing for inspiration in sprucing up your own strategy. With creative thinking, you’ll come up with something fresh that’s wholly unique to your band.