Money is almost always tight for musicians whether they’re just starting out or have been building their careers for a while. This makes knowing how much and what promotion efforts to invest money in a tricky task. There’s no guarantees in music, and this doesn’t just apply to whether the world will connect with your songs or not. Throwing money into an expensive PR or radio campaign won’t necessarily get you any closer to your goals, meaning there’s a certain amount of risk involved when you pay for music promotion. But for many artists, forking over precious cash for professional radio and PR campaigns ends up paying off in huge ways. And with today’s ridiculously saturated music culture, most artists need all the help they can get.
But with tight budgets and shrinking profits, many bands are forced to decide whether to invest money into radio campaigns or professional PR efforts.
Hailing from Southeast London, Hows Harry – comprised of Loz Andrew (Drums), Rupert Colegrave (Guitars), Ike Foulkes (Vocals), and Tom Davies (Bass), has been hard at work building a reputation as a thrilling live band.
The band has been crafting its unique sound from the very beginning, blending indie rock, dark pop, hip-hop, and countless other influences. This distinctive style caught the attention of fierce panda records, who signed How’s Harry after submitting to a ReverbNation Opportunity.
We sat down with How’s Harry to see how life has been going since being signed. In this interview, you’ll learn what makes the band so special, who the band’s resident goofball is, and much more.
Note: The following interview is guaranteed to make you hungry.
Gratitude isn’t something we think about much in the music industry. The relentless work ethic it takes to make music and compete in a fierce and unforgiving music climate makes it hard for musicians to think about anything other than what it takes to make meaningful momentum happen for their work. But if you’re a musician trying to build a career in music, stepping back for a moment and being grateful for what you’ve already accomplished in music can help give you a positive new perspective and hope for your work.
While playlists and music streaming habits are transforming the music industry in some massive ways, releasing music through albums is still the best way to get attention from traditional radio, blog, and press outlets. Unfortunately, this doesn’t change the fact that the attention span of listeners has been dramatically shortened over the past couple of years by things like convenience borne through streaming platforms, music’s newfound affordability, and the jaw-dropping amount of new music that’s now being put out into the world every day.
When it comes to carving out an identity and generating momentum, albums are your best bet, but taking the time to write, produce, record, and promote them doesn’t bode well for audiences who now expect new music more often from their favorite artists. Here are three ways to creatively spread out the release of your album.
Unless you’ve got a dedicated team helping you get ready for a big tour, you’ve got an insane amount of work on your hands. In addition to the musical aspects of getting ready for a tour, the promotion and planning it takes time and lots of prep. But where do you start? Here are five ways to prepare before going on tour:
For how much music has changed over the past couple of years, the reasons bands split up seem to stubbornly be the same. The complex interpersonal dynamics in bands can be extremely difficult to navigate whether you’re fresh out of high school and touring for the first time or have been in a successful band for decades. And even though we’re living in an unprecedented time in music where things work and look nothing like they did even a decade ago, there’s nothing new under the sun when it comes to why bands decide to throw in the towel. In no particular order, here are the top three reasons bands break up:
Much of what goes on in the music industry now happens over computer and smartphone screens. From bands submitting their music to blogs and playlists to listeners streaming songs, like many other aspects of modern life, music is now mostly being heard and talked about online. But if you’re a musician hoping to make an impact with your music, don’t count out the physical world just yet.
Writing good lyrics is a difficult craft to master, and with every generation of brilliant lyricists, it seems to become harder to follow in the footsteps of the greats. But every great lyricist started somewhere – and becoming a good lyricist, like any other craft, is the result of study and lots of practice. Here are five of the best practices to get you writing better lyrics today.