Gratitude isn’t something we think about much in the music industry. The relentless work ethic it takes to make music and compete in a fierce and unforgiving music climate makes it hard for musicians to think about anything other than what it takes to make meaningful momentum happen for their work. But if you’re a musician trying to build a career in music, stepping back for a moment and being grateful for what you’ve already accomplished in music can help give you a positive new perspective and hope for your work.
While playlists and music streaming habits are transforming the music industry in some massive ways, releasing music through albums is still the best way to get attention from traditional radio, blog, and press outlets. Unfortunately, this doesn’t change the fact that the attention span of listeners has been dramatically shortened over the past couple of years by things like convenience borne through streaming platforms, music’s newfound affordability, and the jaw-dropping amount of new music that’s now being put out into the world every day.
When it comes to carving out an identity and generating momentum, albums are your best bet, but taking the time to write, produce, record, and promote them doesn’t bode well for audiences who now expect new music more often from their favorite artists. Here are three ways to creatively spread out the release of your album.
Unless you’ve got a dedicated team helping you get ready for a big tour, you’ve got an insane amount of work on your hands. In addition to the musical aspects of getting ready for a tour, the promotion and planning it takes time and lots of prep. But where do you start? Here are five ways to prepare before going on tour:
For how much music has changed over the past couple of years, the reasons bands split up seem to stubbornly be the same. The complex interpersonal dynamics in bands can be extremely difficult to navigate whether you’re fresh out of high school and touring for the first time or have been in a successful band for decades. And even though we’re living in an unprecedented time in music where things work and look nothing like they did even a decade ago, there’s nothing new under the sun when it comes to why bands decide to throw in the towel. In no particular order, here are the top three reasons bands break up:
Much of what goes on in the music industry now happens over computer and smartphone screens. From bands submitting their music to blogs and playlists to listeners streaming songs, like many other aspects of modern life, music is now mostly being heard and talked about online. But if you’re a musician hoping to make an impact with your music, don’t count out the physical world just yet.
Writing good lyrics is a difficult craft to master, and with every generation of brilliant lyricists, it seems to become harder to follow in the footsteps of the greats. But every great lyricist started somewhere – and becoming a good lyricist, like any other craft, is the result of study and lots of practice. Here are five of the best practices to get you writing better lyrics today.
No matter who you are and what sort of music you make, learning basic music theory is something that can absolutely change the way you think about songwriting for the better. Sheer songwriting talent, solid instruments, and compositional technology can certainly help you write great music, but nothing can replace music theory knowledge as being the best tool for explaining what music literally is and how it works. Rather than explain what basic music theory is––I already did that in a two-part series you can read here––in this article, I’m making the case for why every songwriter should take the time to master music theory basics, and how it will improve your songwriting.
Let’s face it – unique merch ideas can do marvels for a band, and we’re not talking just about super-cool T-shirts and well-designed album art. Think of your shop selection—online or IRL—as having the same possibilities of any other store. You’ve got the freedom to offer almost anything you want, and if you’re creative enough in your selection, your sales will surely get a boost. Special and unique merch ideas can help grow your fanbase, too. Here are a few merch ideas you need to try right now.