What Gives A Song Its Value?

Asking what makes a song valuable in 2018 seems sort of silly. With music streaming and video platforms displaying listener stats in real time, one doesn’t have to look much further than that to see whether a piece of music is valuable or not, right? If your metric for a song’s success is purely based off of how many times it’s bought, listened to, or downloaded, then no. But what makes a song valuable, in my opinion, is much deeper and more complex than what can be quantified with numbers. To figure out what makes music valuable, listeners and musicians alike need to look past the numbers.

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Why Your Band Needs To Set Goals

Goals have always been important in music, but they’re more important than ever in today’s complicated music industry. Lots of musicians start bands because they want to express themselves through music, and that is and always should be the driving force behind why a band makes music. But if the goals stop there, your band probably won’t be able to accomplish much.

KevinWhy Your Band Needs To Set Goals
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Why You Should Finish Writing All Of Your Songs

Songwriting can be frustratingly unpredictable. You might write for six hours and come up with nothing memorable one day and come up with something incredible the minute you sit down the next. But believe it or not, songwriters are best off pursuing all their ideas, even the ones they think won’t go anywhere. Musicians risk cutting themselves off from opportunities to develop good ideas when they’re too rigid about their own creative processes, and one of the best ways to combat this is by following through on finishing all of your songs.

KevinWhy You Should Finish Writing All Of Your Songs
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How Musicians Can Avoid Burnout & Still Be Productive

A few months ago, I was on the verge of burnout. Maybe you can relate?

Feeling overwhelmed, like there just aren’t enough hours in the day to get everything done, is quite common with musicians. After all, we are expected not only to perform and record, but also to book our shows, do all the marketing to get people to attend our shows, engage on social media, write songs, keep up with our song catalog & PRO administration, and a lot more.

Often, artists don’t recognize the signs of burnout until it’s too late to just “take a break.” They end up exhausted, jaded, and many actually give up on music (sometimes until the passion and drive kick back in, but sometimes for good!)

I want to help you recognize the signs of impending burnout so you can avoid full burnout. Once you know the signs, I’ll give you some simple changes you can make to turn it around and help you live a healthier, more balanced life without having to quit music.

KevinHow Musicians Can Avoid Burnout & Still Be Productive
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5 Nontraditional Ways To Promote Your Band

When I think of some of the most creative strategies I’ve seen from emerging bands, none of them include posting about their shows/music nonstop on social media, shoving their CD in my face as I walk by them at a festival, or otherwise trying to harass me into listening to their music. In fact, it’s the complete opposite.

The most effective ways to promote your band are the ones where the audience feels an honest and natural kinship with what’s happening. They don’t feel pressured or sold to, and the effects are subtle yet long lasting. That is almost always due to your promotional strategies being aligned with your brand.

So how can you do the same thing? The truth is that some of the best ideas will come through your own experiences and specific branding strategies. But if you’re feeling stuck, take a look at some of these ideas to promote your band and let us know what some of your favorites have been!

Kevin5 Nontraditional Ways To Promote Your Band
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Why Keeping A Band Together Is So Difficult

Music is one of the world’s most beloved and widely consumed art forms. It can do things like help us sleep, cope with a breakup, and give us the boost energy we need to focus while working at a boring job. But as vital as music is, most non-musicians ever consider how incredibly hard it is to create––especially when multiple musicians are involved. There’s countless books and movies about bands because there’s an inherent drama involved with a small group of people trying to take on the world and make meaningful art together.

While the drama surrounding bands can be entertaining from the outside, relationship complications paired with a growing list of challenges brought on by the current state of the music industry can be hell to navigate if you happen to be in one. Great bands break up all the time seemingly out of nowhere, but there’s always a hidden story behind what groups of musicians face and why they can’t play music together anymore. Here are some common pitfalls to avoid to keep the band together.

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Why Time Spent Practicing Is The Only Way You’ll Improve As A Songwriter

In an era where the promise of instant gratification seems to penetrate most aspects of our daily lives, it can be tempting to look to technology and branding for ways to help us create better music. But in truth, the only thing that will improve your songwriting is practice. Yes, there’s a ton of non-musical work that’s involved in sustaining a meaningful career in music, but when it comes down to the sheer art of creating new music out of nothing, the time spent experimenting and honing in your craft is the only thing that will help you get better at what you do.

KevinWhy Time Spent Practicing Is The Only Way You’ll Improve As A Songwriter
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Why You Shouldn’t Rely On Crowdfunding For All Of Your Releases

Crowdfunding is an excellent way to promote new music and to help fund it at the same time. Platforms designed to reach friends, family and fans make it easy for artists to reach out to their community and ask for their help in turning a musical vision into a reality. But while crowdfunding has no doubt now helped countless musicians create and release music, it’s a bad idea to rely on it every time you decide to put out new music. Here are a couple of reasons why:

KevinWhy You Shouldn’t Rely On Crowdfunding For All Of Your Releases
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