In music and all art in general, there’s the stuff that thrives in the moment, and then there are the songs that stand the test of time. What was fashionable in music back in the early 2000’s isn’t in favor today, obviously. But while it’s easy to separate what’s trendy from what lasts in music after 20 years, it’s a lot trickier to know while you’re creating. When we listen to contemporary music, we’re exposed to fads that inform everything from lyrical content to production decisions. There’s nothing wrong with listening to trendy music, but letting what’s popular and influential now crowd out your creative intuition and authenticity in songwriting is a big problem.
You might be thinking “What does making music have to do with personal relationships?”Good question. From where I stand, music, and things like family, love, and friendship are inextricably linked. Everything from breakups to births is chronicled in music. It’s an art form we rely on to help us cope with life and understand our place in the world. But, strangely, some of us lead such unhealthy music careers that we end up damaging our relationships. It’s one of our jobs as musicians to bring people together, but our ambition and extreme approaches to how we prioritize music in our lives can end up isolating us and hurting the ones we love. If your music career is threatening your personal relationships, it’s time to take a good look at yourself.
With the availability of streaming data for artists, the first week after releasing your music can provide important indicators. Your number of listeners, how they listened, and how your music may fit into larger playlists are all examples of important streaming data. Moreover, the insight from the data can also help you visualize potential projects for the future. Your first week of data is an essential indicator of whether you will get placed on major playlists or not. For these reasons, it is useful to have a strategy for your release in order to maximize your streams. In this article, we will look at four strategies to craft a successful first week:
If you’re a regular reader of the ReverbNation blog or are just an experienced musician, you already know how unpleasant touring can be for musicians at any level. But there’s something unique and story-worthy when a young band sets out to play a tour they booked themselves for the first time. DIY touring is brutal work but is also the type of stuff that transforms inexperienced musicians into confident performers. For the young and inexperienced, here’s five things to expect on your first DIY tour:
Music is a space where it’s tempting to approach things with an indulgent philosophy. If you think about it, everything from selling out shows to proving your music is being listened to over streaming platforms is dependent on numbers. The better numbers you can generate, whether it’s song streams, fans over social media, or downloads of your music, the better, right? I don’t think it’s that simple, and in an age where music is so intertwined with numbers, we run the risk of valuing musicians too much or too little because everything is attached to numbers now. Rather than adopting a “more is always better” mentality around your music, you could probably benefit in a big way from stepping back and embracing a more minimal approach––especially when it comes to songwriting.
As we have previously discussed, the owner of the copyright in a work has certain exclusive rights in that work. Anyone who violates the exclusive rights of the copyright owner is an infringer of that copyright.
To establish copyright infringement, you must establish that you own a valid copyright in the work and that:
Remember when you first started making music, how every show, every new fan, every kind word, or t-shirt bought made you feel like you were on top of the world? Somewhere along the way as you began to grasp the business side of the industry, you lost that sense of excitement and wonder at every opportunity or win that came your way—no matter how big or small. But learning to embrace and celebrate the small wins, leads to a slew of positive outcomes—including helping you accomplish your stretch goals even after.
So how do you begin to turn small wins into huge successes?
Professional college radio campaigns are one of the best ways to introduce your music to attentive new audiences, but they’re not cheap. Depending on the size, length, and nature of the campaign, hiring a radio promotion company to send your release to college radio stations could cost you anywhere from $2,000-$10,000. And if you’re financing the recording, production, and promotion of your record all by yourself, it might not be possible to devote that kind of cash to a college radio campaign.
If this sounds like you, don’t despair. You can create an impactful college radio campaign in-house. Here’s how to get started: