Professional college radio campaigns are one of the best ways to introduce your music to attentive new audiences, but they’re not cheap. Depending on the size, length, and nature of the campaign, hiring a radio promotion company to send your release to college radio stations could cost you anywhere from $2,000-$10,000. And if you’re financing the recording, production, and promotion of your record all by yourself, it might not be possible to devote that kind of cash to a college radio campaign.

If this sounds like you, don’t despair. You can create an impactful college radio campaign in-house. Here’s how to get started:

We’ve done plenty of articles on how to craft the perfect pitch, DIY your PR campaign, and land a feature. But what about when you finally do land that interview—how do you give answers that are going to spark new interest in your band, and engage readers so that they actually want to check out your music?