Have you ever seen something so clever that you instantly started Googling the brand? How about an ad that caught your attention when you least expected it and caused you to do a double take? Maybe you’ve been at a concert where you weren’t really there to see the opening band but they put on such a compelling performance that you find yourself following them online after.

These are all examples of marketing at its finest. When marketing is done really well, you don’t think you’re being sold to, or at least, you don’t really mind because you’re interested. That’s the key. Selling isn’t a bad thing. Marketing isn’t a dirty word. Most of us are just doing it wrong, or experiencing other people doing it wrong.

But, successful musicians are those that know how to market. It’s a key piece of the job. After all, it doesn’t really matter how talented you are if no one knows you exist. So, to inspire your creativity we’ve collected 5 examples of marketing genius that you can steal for your next release. Enjoy!

Ever felt like no matter what you do, your music career isn’t taking off like you want it to?

Done everything from marketing to content creation and still not seeing serious results?

It can feel discouraging, I know. But trust me when I say, we’ve all been there. There is no breakthrough without the trials, experiments, and work that comes before it. Just know, you are not alone in feeling this way. And believe it or not, there are solutions.

An important thing to remember is: what works for me may not work for you and vice versa. Read on with an open mind and go with your gut. Does one of these feel more doable to you? Does it feel more aligned? Be ready to put in the work, and aim to find the path that makes the work feel worth it, exciting, and engaging.

That’s the key. And it’s also where we start.