The whole process of putting a release together is exciting, confronting, and daunting in a lot of ways. Whether you’ve got a killer EP or a full album, there is something special about releasing something you have spent so long creating with love (and probably blood, sweat, and tears).
So you’ve gone through the whole creative process – everything is composed and produced. Your stuff has been mixed and mastered. Now it’s just sitting there, waiting for the green light to be released into the world.
The key to a good release is timing. The timing is dependent on how much you build it up beforehand.
Think of it as charging up a battery. If you release something when you’ve only charged it up halfway, you’re not going to get as much life out of it. If you charge it up to 100%, well, you’re probably going to see some amazing results. It all comes down to hype.
Here are 5 tips on building hype before a release.