The whole process of putting a release together is exciting, confronting, and daunting in a lot of ways. Whether you’ve got a killer EP or a full album, there is something special about releasing something you have spent so long creating with love (and probably blood, sweat, and tears).
So you’ve gone through the whole creative process – everything is composed and produced. Your stuff has been mixed and mastered. Now it’s just sitting there, waiting for the green light to be released into the world.
The key to a good release is timing. The timing is dependent on how much you build it up beforehand.
Think of it as charging up a battery. If you release something when you’ve only charged it up halfway, you’re not going to get as much life out of it. If you charge it up to 100%, well, you’re probably going to see some amazing results. It all comes down to hype.
Here are 5 tips on building hype before a release.
For songwriters who deeply resonate with the music of artists they love, it can be tempting to work out of the same playbook of your musical idols. But because music that embraces new ideas almost always proves to be the most impactful, imitating your musical influences is a bad idea. Here’s a few other reasons why you should develop your own musical ideas and not those of songwriters that have influenced you:
In addition to delivering big profits to labels and publishers, playlists are helping new and unknown artists succeed in some profound ways. From popular independent playlists curated in dorm rooms to Spotify’s insanely successful Discover Weekly feature, playlists are becoming a major way for listeners to learn about new music. The music industry has a lot to gain from this new trend, but is there a downside to our ever-increasing penchant for playlists?
Making your music available on streaming platforms is becoming less and less of a choice in today’s music industry. And while the way Spotify, Apple Music, and other major streaming companies compensate artists is hugely complex resulting in payments rarely substantial enough to take care of musicians’ bills, artists still have a lot to be excited about when it comes to the world of streaming platforms and playlists.
In this industry it can be easy to get overwhelmed with all the information being blasted at us 24/7. Do this, don’t do that. This works, that doesn’t. It can be tough to know which advice to follow, and which to stay far away from.
As someone who has been in the industry for the last 10 years as a writer for my own and several other publications, a music publicist, an occasional booker of local shows, and an all around observer, there are a few myths that I see bands still living by, despite any proof they actually work—most of them end up actually being detrimental. Here they are:
A certain new and exciting credibility is lended to bands when they transition from playing locally to performing at venues around the country. If you’re new to playing music, you might think that touring is an experience filled with non-stop fun, venues filled to the brim with adoring fans, and luxurious accommodations, but the dramatized version of tour portrayed in movies and TV rarely reflects the massive challenges that come along with heading out on a national tour as a small band. If you want a more realistic picture of what it’s like to head out on tour with an unknown band, think sparsely attended shows, strained finances, and sleeping on floors.
But even with the general stress and discomfort that touring usually brings for smaller acts, it’s an absolute necessity if you want to be taken seriously by fans, press, and labels. There’s no better manifestation of an artist’s hopes and aspirations than seeing them set out for a long national first tour for the first time.
If you’re interested in booking your first national tour, this article was written specially for you. Making the transition from playing locally to regionally and eventually nationally can often be overwhelming, so we’ve assembled ten helpful tips to help you get started.
Making waves in your local scene can be really exciting for a newer band trying to make a name for themselves. But if you want to be taken seriously by fans, press, and labels, you’ll eventually have to leave the comfort of your nest to make an impact on other scenes in your region.
Bands that can successfully break out of their local scenes have access to priceless playing experience, national exposure, and connections with fans and like-minded musicians they couldn’t have found at home. However, touring can be an immensely difficult experience for not just new bands, but even groups who’ve been at it for years.
Properly planning for your first tour is massively important, so we’ve got some tips that will give you a better chance at making it a success.
We’ve all been wowed by crowdfunding campaigns that have surpassed their goals by thousands, and we’ve all been bummed for the folks whose effort raised drastically less than what they hoped for. The thing is, crowdfunding—the hit-your-goal-and-then-some type, at least—is really difficult.
Loads of work goes into running a successful campaign, from strategizing and launching to constant upkeep throughout. The way you present your project and the motivations behind it truly matter; in crowdfunding, those factors are almost as important as the music itself.
Read on for seven tips that’ll help you lay the best possible foundation for your campaign and guide you through making the most of it while it’s running.