“And The Papers Want To Know Whose Shirts You Wear”

So, you write great songs and your live shows are off the hook. Isn’t that what it’s all about?

Unfortunately, that isn’t everything you need.

  • To get a good gig, the venue owner wants to know if you can draw
  • To get a sponsor, the brand wants to know that you are important to their consumer
  • To get your song licensed, you need to be relevant

Even the labels want to know more about you!

I was on a panel at Canadian Music Week last Spring with a host of managers and labels. A simple question was asked, “Do you know how many fans you added in the last month?” Out of a couple hundred people, only a few raised their hands. Ask yourself the following questions:

  • How many online plays does it take to get a new fan?
  • How many of your fans actually bought your music or went to a show?
  • How often does a fan share your music with a friend?
  • Do your MySpace friends read your messages?

These are the type of questions that you need to be able to answer. Your manager and anyone else who is helping you need to be constantly asking, “Do I have the information I need to do my job?” If they don’t, no one will hear your great songs or see your amazing shows.

As I have mentioned in previous posts, ReverbNation collects a lot of data. We share it all with you, but we also use it to help you. Using data, we are able to convince brand sponsors that you matter. The result is that you get paid! Using data, we have convinced music licensing companies that your songs will be more impactful than someone else’s. The result is that you get paid. Using data, we can help you pick the products that will sell best to your fans. The result is that you get paid.

So, here’s the punchline: The more you know, the more you get paid. The more we know, the better we can help you.

Mike“And The Papers Want To Know Whose Shirts You Wear”
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Our Contract With You

Mike DoernbergReverbNation was founded in 2006 with a single objective — give the artist the tools and opportunities they need to become more successful! Today, more than 500,000 artists, 15,000 record labels and managers, and thousands of venues use ReverbNation every day.

The old music business was simple — write some songs, get signed, produce a record and let the rest take care of itself. Today, the business is far more complex. Bands have to pay attention to a lot more, educate themselves in new areas and generally be more active in their own business. We recognize that making music, not the music business, is your passion.

ReverbNation is an integrated solution for marketing your music and making money. It is designed to give each artist a single place to do what is necessary to be successful. Everything you need is in one place and most of it is free. At ReverbNation you can distribute your music, manage your fans, sell merch and music, promote your shows, and everything else. It lets you spend less time managing your business and more time making music. And, because it is fully integrated, ReverbNation makes sure that everything you do is connected to everything else. Book a show and every show schedule is updated. create a t-shirt and not only is your store updated, but so is Facebook and every widget. The system is integrated so you get the best results.

ReverbNation tracks data, lots of data. Every artist is provided with detailed statistics on their progress, but with half a million bands and armed with a deep understanding of their influence, we are able to do a lot more than provide tools. We provide opportunity! Every month we introduce new opportunities to get gigs, be sponsored, and license your music. To date thousands of artists have benefitted. As the ReverbNation community grows, we are able to create bigger and better opportunities for you. We believe that we are in partnership with the community, and for this reason, since its inception, ReverbNation has followed a simple rule — share the money with the artists. Every advertising, sponsorship and license dollar is shared.

The deal is simple. Make great music, use ReverbNation, and we will do everything we can to help you be successful.

MikeOur Contract With You
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