Making your music available on streaming platforms is becoming less and less of a choice in today’s music industry. And while the way Spotify, Apple Music, and other major streaming companies compensate artists is hugely complex resulting in payments rarely substantial enough to take care of musicians’ bills, artists still have a lot to be excited about when it comes to the world of streaming platforms and playlists.
In this industry it can be easy to get overwhelmed with all the information being blasted at us 24/7. Do this, don’t do that. This works, that doesn’t. It can be tough to know which advice to follow, and which to stay far away from.
As someone who has been in the industry for the last 10 years as a writer for my own and several other publications, a music publicist, an occasional booker of local shows, and an all around observer, there are a few myths that I see bands still living by, despite any proof they actually work—most of them end up actually being detrimental. Here they are:
A certain new and exciting credibility is lended to bands when they transition from playing locally to performing at venues around the country. If you’re new to playing music, you might think that touring is an experience filled with non-stop fun, venues filled to the brim with adoring fans, and luxurious accommodations, but the dramatized version of tour portrayed in movies and TV rarely reflects the massive challenges that come along with heading out on a national tour as a small band. If you want a more realistic picture of what it’s like to head out on tour with an unknown band, think sparsely attended shows, strained finances, and sleeping on floors.
But even with the general stress and discomfort that touring usually brings for smaller acts, it’s an absolute necessity if you want to be taken seriously by fans, press, and labels. There’s no better manifestation of an artist’s hopes and aspirations than seeing them set out for a long national first tour for the first time.
If you’re interested in booking your first national tour, this article was written specially for you. Making the transition from playing locally to regionally and eventually nationally can often be overwhelming, so we’ve assembled ten helpful tips to help you get started.
What is it about music theory that has the power to inspire boredom, hatred or even fear in musicians? Humans usually don’t care for what they don’t understand, so it makes sense that even the most seasoned musicians sometimes yawn or shudder at the thought of music theory, a topic that’s benefits are frequently undersold and basic concepts poorly explained. But learning just a few music theory concepts is a powerful tool that every musician can use for writing, performing and understanding music. Rather than being a dusty set of rules that you’ll never apply to anything in your daily life, music theory is brimming with living ideas that can completely change the way you hear and create music.
This is part one of a special ReverbNation basic music theory guide. By the end of this guide, you’ll have everything you need to understand intervals, scales, chords, the circle of 5ths and other important music theory ideas. But before I walk you through the basic principles found in music theory, I need to tell you why it’s such an important thing for musicians to become familiar with.
Making waves in your local scene can be really exciting for a newer band trying to make a name for themselves. But if you want to be taken seriously by fans, press, and labels, you’ll eventually have to leave the comfort of your nest to make an impact on other scenes in your region.
Bands that can successfully break out of their local scenes have access to priceless playing experience, national exposure, and connections with fans and like-minded musicians they couldn’t have found at home. However, touring can be an immensely difficult experience for not just new bands, but even groups who’ve been at it for years.
Properly planning for your first tour is massively important, so we’ve got some tips that will give you a better chance at making it a success.
We’ve all been wowed by crowdfunding campaigns that have surpassed their goals by thousands, and we’ve all been bummed for the folks whose effort raised drastically less than what they hoped for. The thing is, crowdfunding—the hit-your-goal-and-then-some type, at least—is really difficult.
Loads of work goes into running a successful campaign, from strategizing and launching to constant upkeep throughout. The way you present your project and the motivations behind it truly matter; in crowdfunding, those factors are almost as important as the music itself.
Read on for seven tips that’ll help you lay the best possible foundation for your campaign and guide you through making the most of it while it’s running.
Every artist longs for the experience of playing to a sold-out crowd. The imagined cheers from your most loyal fans can be real enough that you can practically hear them singing your songs back at you. But sold-out shows don’t happen by accident. (This is a theme in the music industry, if you haven’t noticed—nothing happens by accident.)
When you’ve been on a lengthy tour, or haven’t played out in a while, it can seem like a no brainer that your hometown show will be packed—but it isn’t so. Creating an environment in which people actually want to attend will take some work, but it can be done, and done well. Check out these five tips for selling out your hometown show.
Sneak Attack Media is a boutique digital marketing and creative services agency based in NYC. Since its inception in 2006, Sneak Attack has worked with some of the biggest artists in the world including The Cult, Tom Petty, and many more. We chatted with Marni Wandner, the President of Sneak Attack Media, to learn how artists can market themselves like a pro.
Hey Marni, thanks for chatting with us and we’re excited to launch the Sneak Attack Artist Reboot opportunity! As President of Sneak Attack Media, can you give us an introduction to the company?
Hi! We’re excited for the launch as well – we’re looking forward to being able to help a lot of artists navigate the crazy world of promoting their own music. We’re extremely passionate about putting the keys back into artists’ hands and giving them the map they need to build their own fanbases.
Sneak Attack is a boutique digital marketing and creative services agency based in New York City. This year marks 10 years of promoting entertainment and lifestyle brands through innovative digital strategy, and collaboration directly with our amazing clients.
We tend to do things a little differently than most marketing and PR companies so each campaign is quite different, and our clients are people who think outside the box right alongside us.
What does Sneak Attack Media offer artists? Sneak Attack offers creative online PR, grassroots digital marketing, social media strategy, content creation and consultation, creative promotions, and influencer partnerships. Some of our campaigns are a few months long, some go on for years.