The Most Important Thing To Remember While Pitching Your Music

Whether it’s sending music to a local venue in hopes of landing an opening spot at a big show or reaching out to blogs and playlists in an effort to get featured, pitching music is an integral part of making progress as an unestablished artist. It’s also an incredibly frustrating experience for many musicians who always seem to be pitching their work but never see the results they’re looking for. It makes perfect sense why so many musicians loathe writing pitches when most, if not all of them, usually end up getting sucked down into a digital black hole in which messages never return. The good news is that there are things we can do as artists to drastically increase our chances of catching the attention of music journalists and curators.

Most of the time, it comes down to remembering one very important thing: empathy. 

RebeccaThe Most Important Thing To Remember While Pitching Your Music
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Is Focusing Too Much On Success Hurting Your Career?

Earning money, winning over fans, and wowing critics are all reasonable things for an artist to strive for in music. Everyone who makes music seriously has different opinions of what it means to be successful, but we’re all the same in the way we create, share, and perform music with certain goals in mind. But there’s a point for many musicians when zooming in too close on success can actually hurt a music career. When does striving for success become harmful in music?

RebeccaIs Focusing Too Much On Success Hurting Your Career?
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3 Reasons Why You Shouldn’t Think Of Touring As A Vacation

Some unestablished bands set out to tour for the first time abroad or overseas with the expectation that their time will be spent sightseeing, mingling with locals, and playing a bit of music. However, the harsh demands and innate discomfort of DIY touring comes as a rude awakening for bands who equate touring to fun, carefree vacationing. Today, we’re sharing three reasons why thinking of tour as a vacation is a bad idea. 

Rebecca3 Reasons Why You Shouldn’t Think Of Touring As A Vacation
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Why Knowing When To Give Up On A Music Project Is Essential

Many artists approach their work with a militant, failure-is-not-an-option attitude, and musicians are no exception. Through stories backed up by the press releases of successful musicians, we’re told over and over again that an uncompromisable willingness to sacrifice everything to see things through to the end are essential for becoming successful in music. If you aren’t making it in music, popular convention dictates, you must be throwing the towel in on your dreams prematurely. 

But what makes for an interesting story rarely reflects the reality of what actually goes into a successful music career. Changing course, taking a break, or even flat out quitting something in music are courses of action that can actually help or save your music career, believe it or not. 

RebeccaWhy Knowing When To Give Up On A Music Project Is Essential
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5 Creative Merch Ideas For This Holiday Season

Happy Holidays! Ok, ok, it’s a little early for that, but not by much—we’re only a few weeks away from the happiest time of the year. And you know I love any reason to celebrate with new merch and reignited appreciation with your fans, so let’s get straight to it!

First, let me say it’s great to acknowledge your fans all year round and there are so many ways to do that effectively—but, this is different. This is a chance to show them you appreciate them in a whole new way, and not only that, but you want to celebrate with them, the same way you would your closest friends and family. That’s pretty special, right?

Now, a new line of merch may seem a strange way to celebrate, but hear me out—we have a lot of really fun ideas in here that won’t break the bank for you or your fans, but will elicit that feeling of closeness and appreciation.

Now, the best ideas will be ones that are highly brand specific to you and your fans—you know what I mean, inside jokes, lyric-driven merch, things like that. But, because I want to help you get a kickstart on it all, we’re going to list out a few ideas to kickstart things.

Oh, and one last thing—if you’re still feeling stuck, try researching what your favorite bands have done. If you love something they’ve created, holiday-related or not, ask yourself, why? Did it feel personal? Did it make you feel closer to them? Was it just fun and spontaneous and silly? What specifically made you gravitate towards it? Once you know that, you should be able to get closer to what you can bring to your own fans.

Alright, ready to dive in? Here are five merch ideas to try out with fans this year.

Rebecca5 Creative Merch Ideas For This Holiday Season
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How To Record Drums On A Budget

One of the biggest challenges of DIY music production is the cost of recording instruments. While instruments like guitar, vocals or bass can be easily recorded at home with simple setups, when it comes to drums this is not necessarily the case. Getting a good drum sound at home can be tricky, not to mention the acoustics if you’re living in an apartment building. Moreover, it can be expensive to rent a studio and record your drums there. However, it’s still possible to record drums on a budget and make them sound good. So here are five tips to record real drums on a budget:

RebeccaHow To Record Drums On A Budget
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4 Steps To Nailing Your Band’s Identity

Branding. It’s one of those words we hear tossed around a lot, but no one ever really takes the time to explain what it means.

So let’s start there.

In a nutshell, branding is what you think of when you think about your favorite artist or product. Likewise, when you think of your favorite artist, a certain feeling and aesthetic probably come to mind. You can picture their fashion, the mood and lighting at their shows, the feel of their music, how it makes you feel. That’s branding.

When done well, branding isn’t something your audience should ever really notice. It shouldn’t stand out or draw attention to itself. It should just attract your target audience and slowly but surely you should see your engagement and interaction go up. 

Branding done right is an incredible way to get in front of more of the people who naturally like what you have to offer, and to create a strong, lasting bond that can lead to a more engaged fan base, higher live show turnout, and merch sales. It’s not always easy to narrow in on your brand, but it is essential to a lasting career so whatever you do, don’t skip out on this article!

Rebecca4 Steps To Nailing Your Band’s Identity
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3 Music-Related Health Risks

Usually, the ideas explored through music are viewed as more dangerous than the act of music-making itself. But being a serious musician actually does come with some serious health risks. Some are unexpected, but all are preventable. There are plenty of things we can do as musicians to write, record, perform, and tour in ways that are as healthy as possible. Here are three health risks to watch out for:

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