For the past few weeks, we have seen many weekly live video streams by different musicians, producers, and record labels. However, video streaming should not just be about live music. It offers many other opportunities artists can utilize! So, in this blog post, I would like to highlight four ways musicians can use video streaming services:
We’re making music in an endlessly complex and brutally competitive climate, and things are only getting tougher for unestablished artists. Having great music that’s thoughtfully promoted is far from a guarantee that you’ll ever find an audience. It’s a tough pill to swallow. Yet, we’re all better off accepting it and letting this information shape our careers for the better. One of the best ways we can let the harsh realities of how hard it is to connect with audiences in 2020 is to break down the moonshot ambitions we have for our music into small manageable goals. If you’re set on connecting with the widest audience you can, the best place to start is by engaging with the fans you already have.
When it comes to creating and performing, musicians often take a perfectionist approach to their work. From the second we pick up our instruments, we’re taught that there’s the right way of doing things and endless possibilities for getting things wrong. This all or nothing philosophy can bleed into the ways we measure value, success, and contentment in our careers. This can cause damage to our creativity and ourselves. It’s natural to hate errors like placing a capo on the wrong fret during a live set or forgetting the lyrics during recording. But I’d argue there are much bigger mistakes musicians should be worrying about.
I’ll be the first to admit that not every day of this quarantine has been productive. There have been days I’ve become one with my couch, pushed off tasks, or simply refused to get excited about the things that once lit me up. And for a while, I felt really bad about that. I questioned if my heart was still in it, if I had what it takes, and if I even deserved to still be doing what I was doing.
But the more I talked about this with others, the more I realized, I wasn’t alone. And it wasn’t that uncommon.
In times of intense turmoil and uncertainty, creativity can give artists meaning, comfort, and direction when they’d otherwise feel aimless. Musicians are just one of the countless groups of people seeing their professions get upended during the COVID-19 crisis. Embracing creativity during this painful time won’t bring your life back to normal or fix what’s wrong. But it can make some of our lives better in a meaningful way.
The streaming era creates its own superstars and music genres, such as bedroom pop. This particular style focuses on pop music that is written and produced by independent musicians largely in their bedrooms. Interestingly, bedroom pop has been attracting millions of listeners around the world, largely by listeners under the age of 25. In fact, we have a name for this group of audiences under the age of 25: Generation Z, or Gen Z for short.
How listenable is your music? It’s a question some musicians don’t often bother to ask themselves, but it’s important. Most serious musicians aren’t angling to become the world’s next big superstar. Striving to make music that listeners genuinely connect with should be the goal, regardless of the style. But, the art we create and our plans/expectations we had before we made it are two very different things.
When things are going well in our music careers and personal lives, it’s easy to think we’d be able to stay just as productive and creative during times of crisis. But when life gets tough, our ability to write songs, practice, or even think about music is challenged. Creativity can help us cope through times of stress, anxiety, and loss, but that doesn’t mean it’s easy to embrace. No matter what you’re going through, the following tips can help you approach musical creativity in a positive way through rough periods: