Whether it’s sending music to a local venue in hopes of landing an opening spot at a big show or reaching out to blogs and playlists in an effort to get featured, pitching music is an integral part of making progress as an unestablished artist. It’s also an incredibly frustrating experience for many musicians who always seem to be pitching their work but never see the results they’re looking for. It makes perfect sense why so many musicians loathe writing pitches when most, if not all of them, usually end up getting sucked down into a digital black hole in which messages never return. The good news is that there are things we can do as artists to drastically increase our chances of catching the attention of music journalists and curators.
Most of the time, it comes down to remembering one very important thing: empathy.