The Perils Of Making Music That’s Too Emotionally Simple 

Simplicity is a great asset for musicians, especially if you’re the kind of artist that’s intent on reaching big audiences. But when it comes to emotion, dumbing things down underestimates the intelligence of your audience and dulls your sharpest ideas. Depending on your musical identity and goals, you probably want your music to be accessible to everyone in your audience. However, oversimplifying the emotional backbone of your work isn’t a good way to do it. Boredom might be an even worse reaction than disdain when it comes to how listeners receive your music, and emotion plays a huge role in keeping audiences engaged and invested in your work. 

RebeccaThe Perils Of Making Music That’s Too Emotionally Simple 
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How To Land The Perfect Sponsorship

It’s the kind of thing dreams are made of. You wake up one day and you’ve received an email from a rep at a company that you not only love but that you’ve been dying to work with for as long as you can remember. And here they are, asking you to partner with them

RebeccaHow To Land The Perfect Sponsorship
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Why Serious Musicians Have To Learn To Live With Uncertainty

Everyone hates uncertainty, but musicians have it especially rough. Situations like spending months or even years crafting an album with no idea whether it will be heard can leave a musician with a lot to worry about financially and personally. But the reality is that all creative pursuits and uncertainty are adaptable. The better you can learn to cope with it, the happier and more successful you’ll be as a musician.  

RebeccaWhy Serious Musicians Have To Learn To Live With Uncertainty
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Why Balancing Happiness With Ambition Is Crucial For Musicians

What inspires lifelong musicians to keep creating and performing year after year for decades? The answer depends on the musician, but ambition is what drives us to sustain our careers throughout life. For some, ambition means striving for conventional success in the music industry. Other musicians are purely driven by the need to create meaningful work that challenges their listeners as well as themselves. Whatever your goals are in music, you’ll need ambition to succeed. However, this doesn’t mean music career ambitions can or should be the complete focus of your existence at every waking moment.

RebeccaWhy Balancing Happiness With Ambition Is Crucial For Musicians
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Why Most Artists Shouldn’t Delay Music Releases In 2020

Whether performing live is a crucial source of income for you or not, artists shouldn’t wait to release new music. We don’t know what’s in store for us this fall, a year from now, or even the next few weeks. This uncertainty doesn’t sit well with musicians with new music to offer for good reason. Something like a new album can come after years of hard work. Additionally, a massive financial investment and months of planning often accompany new music. But, like so much else right now, this is where we’re at whether we like it or not. 

RebeccaWhy Most Artists Shouldn’t Delay Music Releases In 2020
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5 Tips For Livestreaming Concerts

From packed arena tours to modestly attended open mic nights, the ways we used to share musical performances with people were events most of us took for granted. But now that the vast majority of shows have been put on hold, musicians and audiences crave musical connection and meaning through live performances like never before. While digital concerts can’t replace the real thing, they’re your best shot at keeping in touch with fans and maintaining an income through live music right now. These five tips will help yours look and sound professional, and make an impact on your audience. 

Rebecca5 Tips For Livestreaming Concerts
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4 Types Of Content Musicians Can Video Stream (Besides Live Music)

For the past few weeks, we have seen many weekly live video streams by different musicians, producers, and record labels. However, video streaming should not just be about live music. It offers many other opportunities artists can utilize! So, in this blog post, I would like to highlight four ways musicians can use video streaming services:

Rebecca4 Types Of Content Musicians Can Video Stream (Besides Live Music)
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Why Unestablished Artists Should Aim For Engagement Instead Of New Fans

We’re making music in an endlessly complex and brutally competitive climate, and things are only getting tougher for unestablished artists. Having great music that’s thoughtfully promoted is far from a guarantee that you’ll ever find an audience. It’s a tough pill to swallow. Yet, we’re all better off accepting it and letting this information shape our careers for the better. One of the best ways we can let the harsh realities of how hard it is to connect with audiences in 2020 is to break down the moonshot ambitions we have for our music into small manageable goals. If you’re set on connecting with the widest audience you can, the best place to start is by engaging with the fans you already have. 

RebeccaWhy Unestablished Artists Should Aim For Engagement Instead Of New Fans
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