Playlists have become the holy grail of artist placement. While there’s still a ton of value in everything from blog placements to radio to TV, there’s no doubt that right now playlists are just about the #1 thing on most artists’ minds. With artists’ careers seemingly changing overnight with inclusion on just the right playlist, it’s really no wonder that it’s become so desirable. But how do you actually get that coveted playlist spot? How can you increase your chances of being picked for a specific playlist?
Whether it’s because of a lack of money or an inability to be away from a stable job or young family, many musicians who’d benefit from touring find themselves stuck at home. For bands who’ve tapped out local resources and the attention spans of fans in their hometowns, this can be a big problem. But while touring can bring loads of benefits to ambitious bands, there’s other things artists can do to build momentum for their music.
Marketing is a bit of a buzzword, isn’t it? It’s one of those terms we throw around freely that conjures images of slick advertising, fancy sales techniques, and lots and lots of money behind it.
But it doesn’t have to be such a heavy word. In fact, you can create and execute a solid music marketing plan even without a hefty budget and with a strong vision for where you’re going and who you want to impact along the way.
New songwriters to seasoned and creatively successful ones alike often find themselves getting stuck when it comes to not knowing what to write about in their music from time to time. If you’re a songwriter at a complete loss of what to make your next song about, here are a couple of creative topics to inspire you:
Think about the last time you felt really connected to an artist. The last time you felt like somehow, they really understood you. The last time you had that overwhelming feeling of peace and comfort and maybe even a little excitement because in that moment you just felt connected in a way that can oftentimes be so hard to truly find.
No matter what that moment was—a vulnerable social media post, a captivating live performance, a piece of merch or even a funny photo that just resonated with you—the one thing that each instance has in common is that connection.
While we rely on so many avenues to foster this connection for our own fans, including our social media, our live shows, the merch we create, the partnerships we forge, and so much more, there’s one piece that very often gets left out and truthfully, forgotten about.
Summertime is one of those wonderful times of year where it simply feels like anything and everything is possible. The sun is shining, you’re eating a lot of ice cream, and all your favorite festivals and bands are rolling through town. If you’re reading this article, odds are you’re one of those bands that are planning to do exactly that—embark on your very own summer tour.
Since there are a lot of ins and outs to booking a solid tour, we’re here to go over some of the basics in helping you prepare. From scheduling to merch, we’ve got your go-to guide for making this the coolest tour yet.
An unestablished band’s ability to sell merch often means the difference of whether a show or entire tour ends up being profitable or not. But like lots of other non-musical aspects of making and performing music seriously, merch is something that’s often neglected, even by the musicians who could benefit from selling it the most.
Today, we’re talking about three ways to help musicians sell more merch, but let’s first talk about why offering band-related stuff to your fans is important. The biggest and most obvious reason is that merch sales bring in extra revenue for your project. This can translate to more money earned on tours or additional funding from sales made through your website. In addition to extra cash, merchandising is also a chance to give fans opportunities to experience your project in non-musical ways. Merch solidifies your identity and fills a fan’s need for clothing, artwork, and other things at the same time.
We’ve opened up our DAW’s, ready to write the next big hit only to stare at a blank screen and save nothing. Writer’s block can be tough to deal with. You can begin to doubt yourself as an artist, become irritated, and lose motivation to work on music. Not being able to start a song or continue with a song that you have been working on is inevitable though. Even the most accomplished artists experience writer’s block from time to time. There are, however, a few tried and tested ways to help you break out of writer’s block quicker and get you back into the creative zone.
Below is a list of several ways to help combat the dreaded writer’s block.