Unless you’re a musician who never releases music and writes songs that only you hear, building a strong connection with your listeners is something that should be on the top of your priority list. Making music that resonates with your fans is one thing, but there’s plenty of other ways to make an impact on the people who listen to your music the most. Here are three ways to help you better connect with your audience:
There’s plenty of doom and gloom when it comes to songwriters struggling in today’s rapidly evolving music industry, but it’s not all bad news. One especially bright spot is the free analytic tools many streaming platforms are now giving to artists. Information that labels, managers, and artists used to have to pay good money for is now being given away for free. Here’s a few ways to get the most out of these streaming analytic tools:
Music is, was, and probably always will be an often brutal and thankless career path for most musicians. Summing a musician’s struggle up as lots of work for not much money would be way too simple because for serious songwriters and musicians, the emotional toll of trying to forge a path in music proves to be emotionally unbearable from time to time. For most musicians, money is secondary to their passion, but rejection after rejection and the creeping feeling that an artist’s sacrifice, talent, and work won’t ever amount to anything is often so damaging that it makes even the most promising musicians question themselves. Learning to cope with disappointment is not an option if you love making music and want to share it with people.
As we have previously discussed, a copyright is first owned by its author (whether individually or on a “work made for hire” basis). Like with any other property, the author can transfer ownership of a copyright (in whole or in part as a fractional portion) to another person or party. However, copyright law has specific rules governing such transfers.
“There are only two ways to influence human behavior: you can manipulate it or you can inspire it.” -Simon Sinek, “Start with Why”
You’ve heard it over and over again—one of the most powerful tools you have in this industry is yourself. Your music might be great, but that’s not what keeps people coming back for more. It’s your personality. It’s your beliefs. It’s the way you share pieces of yourself and by doing so invite your fans to feel less alone in their own actions, decisions, and understanding of the world. Here are some tips on how to build your tribe and get more fans.
With playlist culture continuing to shape music consumption in massive and surprising ways, it might be tempting for artists to not put much thought into the art they release alongside their singles, EP’s, and albums. But associating your music with the wrong kind of visual accompaniment could be hurting your chances of reaching new listeners. Here’s why you should still care about visuals in music:
Knowing how to best present yourself on stage can be a tricky endeavor. For some artists, being funny and personable plays really well on stage, but other artists are better off shutting their mouths and letting their music speak for themselves. Stage banter isn’t something that can be practiced like music, but it does have the potential to ruin your set if it’s done the wrong way. Here’s how: