With so much of the music we hear on a daily basis being chock full of heavy instrumentation and sleek production elements, it can be hard to understand and hear what the true bones of a song are. Dig deep beneath track automation, instrumental layers, and effects like EQs and reverbs, and you’ll discover the foundational elements of a song.
In today’s shockingly competitive music industry, it’s not easy knowing how much music to release and how often. There’s a feeling that between how hungry listeners are for new music and the astounding number of new songs uploaded to major streaming platforms every day that artists will lose their audience’s attention without constantly releasing music.
At least over the short-term, the pandemic is transforming almost everything about music, including the way artists need to promote their work effectively and enduringly. Whether it’s heading off on tour to promote a new record to sending CDs out to college radio stations, the usual ways of getting the word out about music are being upended. Here are three current promotional changes you should think about if you’re sharing new music right now:
As a serious musician, you probably think a lot about what it means to be successful in your work. For some of us, it’s making enough money to live comfortably. For others, it’s all about creating the most meaningful art we can and getting people to notice. The truth is that no matter how you define success in music, you’ll need dedicated and energized advocates of your work to be successful. These are fans, and they’re getting harder to come by.
When it comes to releasing new music, it’s an exciting time. After all, you’ve been working on this new piece of art for months or even years, and when it’s finally time to bring it to fruition and show the world what you’re made of, it can be tempting to just throw it out there, wait for the crowds, the press, the labels to jump on it and realize your brilliance, and for fans to go nuts over it.
We’re creating music in one of the most uniquely challenging moments in modern history. Something as simple and carefree as getting up on stage in front of a crowd of people in an indoor space is now burdened with danger and uncertainty due to a pandemic that has no end in sight. A fascinating and endlessly frustrating problem is that as the crisis drags on, audiences need music more and more when it’s often difficult or even impossible for musicians to deliver it to them. But between a world connected by the internet like never before and the timeless innovative and tenacious spirit of songwriters and performers, music is still enriching lives during the pandemic in a huge way.
Have you ever had a conversation with someone who constantly talks but never really says anything meaningful or memorable? In our creative pursuits as songwriters, it’s essential to avoid doing this same thing with our music––filling valuable time on our tracks with ideas that we know won’t really say or mean anything to our listeners. Along with curiosity, honesty, and a willingness to fail, intention is one of the best traits we can have as songwriters. It’s an asset that can transform forgettable songs into solid, engaging, and accessible pieces of music for our listeners.
In 2020, working out of a home recording studio doesn’t mean having to compromise on the sound quality of your music. We’re seeing more artists produce phenomenal sounding music from modest home studios than ever before. The good news is that you can do it on a tight budget. Yet, to get the kind of results that succeed in music, there are some basic things you’ll need to do to prepare your songs for release.