Marketing is a bit of a buzzword, isn’t it? It’s one of those terms we throw around freely that conjures images of slick advertising, fancy sales techniques, and lots and lots of money behind it.
But it doesn’t have to be such a heavy word. In fact, you can create and execute a solid music marketing plan even without a hefty budget and with a strong vision for where you’re going and who you want to impact along the way.
New songwriters to seasoned and creatively successful ones alike often find themselves getting stuck when it comes to not knowing what to write about in their music from time to time. If you’re a songwriter at a complete loss of what to make your next song about, here are a couple of creative topics to inspire you:
Think about the last time you felt really connected to an artist. The last time you felt like somehow, they really understood you. The last time you had that overwhelming feeling of peace and comfort and maybe even a little excitement because in that moment you just felt connected in a way that can oftentimes be so hard to truly find.
No matter what that moment was—a vulnerable social media post, a captivating live performance, a piece of merch or even a funny photo that just resonated with you—the one thing that each instance has in common is that connection.
While we rely on so many avenues to foster this connection for our own fans, including our social media, our live shows, the merch we create, the partnerships we forge, and so much more, there’s one piece that very often gets left out and truthfully, forgotten about.
Summertime is one of those wonderful times of year where it simply feels like anything and everything is possible. The sun is shining, you’re eating a lot of ice cream, and all your favorite festivals and bands are rolling through town. If you’re reading this article, odds are you’re one of those bands that are planning to do exactly that—embark on your very own summer tour.
Since there are a lot of ins and outs to booking a solid tour, we’re here to go over some of the basics in helping you prepare. From scheduling to merch, we’ve got your go-to guide for making this the coolest tour yet.
An unestablished band’s ability to sell merch often means the difference of whether a show or entire tour ends up being profitable or not. But like lots of other non-musical aspects of making and performing music seriously, merch is something that’s often neglected, even by the musicians who could benefit from selling it the most.
Today, we’re talking about three ways to help musicians sell more merch, but let’s first talk about why offering band-related stuff to your fans is important. The biggest and most obvious reason is that merch sales bring in extra revenue for your project. This can translate to more money earned on tours or additional funding from sales made through your website. In addition to extra cash, merchandising is also a chance to give fans opportunities to experience your project in non-musical ways. Merch solidifies your identity and fills a fan’s need for clothing, artwork, and other things at the same time.
We’ve opened up our DAW’s, ready to write the next big hit only to stare at a blank screen and save nothing. Writer’s block can be tough to deal with. You can begin to doubt yourself as an artist, become irritated, and lose motivation to work on music. Not being able to start a song or continue with a song that you have been working on is inevitable though. Even the most accomplished artists experience writer’s block from time to time. There are, however, a few tried and tested ways to help you break out of writer’s block quicker and get you back into the creative zone.
Below is a list of several ways to help combat the dreaded writer’s block.
Starting out as a musician is no easy task. Even if you have a bit of musical experience, the learning curve is still quite high for producing, mixing, and mastering your own music. Improving and succeeding as a music producer will ultimately come down to the hard work and dedication that you put into your craft. However, there are a few ways that you can help speed up the learning process. Below I have listed the top ten tips for beginning music producers.
Late 2017, I received a social media friend request from someone who played in a band I had grown up knowing about. I thought it was pretty cool until he messaged me and mentioned that we were both members of the Christian punk & spirit filled hardcore social media group, and asked if I had ever seen certain popular bands in that genre live in concert. I told him I had not, but that I knew of his band from a compilation I had stashed away at my parents’ house. It turns out that’s what he wanted to talk about. It wasn’t long before I discovered that he was contacting multiple people in many punk and hardcore affiliated social media groups with the same questions and the same copy-and-paste responses he had sent to me. What’s worse is that he was doing this so often he was getting on people’s nerves.
The last time this guy reached out to me, I told him very kindly that people were getting annoyed by his requests and he should probably cut back. One of the next messages he sent me was a copy-and-paste response to a question he’d sent me several messages earlier and that I had already answered. It wasn’t long after, that I asked him to stop contacting me all together.
This is not the best way to promote via social media. To avoid alienating your target audience, here are some examples of good promotion vs. bad promotion.