Running a DIY PR campaign can be exhilarating (because you’re in control of your own destiny) or it can be exhausting (because you have no idea what you’re doing.) Or, very often, it can be both. After all, it is exciting to know that you have at your fingertips the power to pitch and get in front of whoever you want. That if you can just nail the perfect pitch, and find the perfect place to pitch it, that your entire career could change with just the click of the “send” button.
Pretty cool, right?
For this article, we’re working with the assumption that you’ve already done the work of perfecting your pitch and creating a stellar EPK, filled with all the assets. If so, you might be wondering—ok I’ve done that…now…where do I even begin to pitch?!
While there are a ton of ways to pitch your music to music blogs, and I’ll go into them quickly below, we’re focusing mainly on some of those outside the box placements today. These ones are going to be just as fun as they are practical, and they’re bound to get you in front of a totally new audience.