Late 2017, I received a social media friend request from someone who played in a band I had grown up knowing about. I thought it was pretty cool until he messaged me and mentioned that we were both members of the Christian punk & spirit filled hardcore social media group, and asked if I had ever seen certain popular bands in that genre live in concert. I told him I had not, but that I knew of his band from a compilation I had stashed away at my parents’ house. It turns out that’s what he wanted to talk about. It wasn’t long before I discovered that he was contacting multiple people in many punk and hardcore affiliated social media groups with the same questions and the same copy-and-paste responses he had sent to me. What’s worse is that he was doing this so often he was getting on people’s nerves.
The last time this guy reached out to me, I told him very kindly that people were getting annoyed by his requests and he should probably cut back. One of the next messages he sent me was a copy-and-paste response to a question he’d sent me several messages earlier and that I had already answered. It wasn’t long after, that I asked him to stop contacting me all together.
This is not the best way to promote via social media. To avoid alienating your target audience, here are some examples of good promotion vs. bad promotion.
Have you ever heard the expression “don’t judge a book by its cover?” Of course you have, and if you’re like me, you have definitely, 100% judged a book by its cover more than once in your life, and odds are, you’ve also judged a band’s album art more than a few times. We’re only human.
It’s cliche, but when we’re young, we feel invincible. There’s a sense that the stuff we do to our bodies in our teens and twenties won’t have much of an impact on us for the rest of our lives, and sadly, that’s just not the case. Young musicians can get into lots of bad habits early on in their careers, but not wearing earplugs is something that can lead to consequences that can not only negatively impact their careers, but can also cause lifelong health problems.
Creating music is something that’s hugely rewarding and cathartic for most musicians, but that doesn’t mean it’s easy to make. For some, the pressures of family and non-musical careers slowly edge out music-making priorities until there’s no resources left to devote to it. Others step back from music because of the innate and unavoidable challenges that come along with it. If you’re someone that’s taken a break from music and wants to get back into the swing of things, there are things you can do to make it a part of your life again. Here are five tips:
Where does a musician’s creativity come from? Is it something a person can learn and develop or is it one of those “you’ve either got it or you don’t” sort of deals? While it might be tempting to try to understand and summon musical creativity with hard and fast rules, it just doesn’t work that way. The creative process is different for everyone, and the things that help me write meaningful music won’t necessarily work for you.
But while everyone’s creative process is different, we can all relate to feeling lost, uninspired, and stuck when trying to make music. Creative frustration can feel irritating, stifling, and even depressing for some musicians, but it can be turned around. Here’s a few tips to transform creative frustration into something that works in your favor:
When it comes to social media, you’re either a natural or you’re not. Some people have the gift of virtual gab, making their Twitter, Instagram, and Facebook feeds an incredible place to be. For the rest of us, pumping out interesting content on a daily basis and creating something that makes our followers want to stay can feel like an uphill battle.
I know how you feel. As both a business and an individual trying to promote that business, this can be hard. So, we’ve put together a few reasons that your social media might be lacking and how to turn it from graveyard to go-to.
Unless you’re a musician who never releases music and writes songs that only you hear, building a strong connection with your listeners is something that should be on the top of your priority list. Making music that resonates with your fans is one thing, but there’s plenty of other ways to make an impact on the people who listen to your music the most. Here are three ways to help you better connect with your audience:
There’s plenty of doom and gloom when it comes to songwriters struggling in today’s rapidly evolving music industry, but it’s not all bad news. One especially bright spot is the free analytic tools many streaming platforms are now giving to artists. Information that labels, managers, and artists used to have to pay good money for is now being given away for free. Here’s a few ways to get the most out of these streaming analytic tools: