As June draws to a close, bands all across the world are gearing up for Summerfest, an annual mega-music festival in Milwaukee, WI. Known as “The World’s Largest Music Festival,” Summerfest hosts approximately 900,000 attendees over its 11-day run and features over 800 bands from around the world.
And with a 2015 lineup that includes headliners such as The Rolling Stones, Stevie Wonder, Kendrick Lamar, Carrie Underwood, Linkin Park, and Ed Sheeran, this year’s Summerfest is where every music fan needs to be.
But this year’s festival also includes something we haven’t seen in years past: more than 40 ReverbNation artists, almost all of whom were selected through an official ReverbNation opportunity, who will be a part of the official festival lineup.
Over the past decade, sync licensing has established itself as a reliable source of income for emerging artists. Once the domain of only top-level performers, now artists at all levels are finding success with licensing. In addition to touring, merchandising, and album sales, sync licensing can boost your revenue on a consistent basis. And in today’s digital world, sync licensing is no longer only relegated to film and TV. Artists are placing music across a variety of platforms and devices, including video games, eBooks, and more.
But as attractive as licensing can be for an independent artist, it’s not the easiest realm to navigate. If you’re thinking about getting into this new arena, questions can begin to pile up. To help with that, we spoke to Josh Rabinowitz of New York City-based advertising agency, Grey, who are currently running two licensing opportunities with ReverbNation. Check out some of the helpful advice Joshua gave us, and then be sure to submit your music!
Since 1995, the Warped Tour has showcased not only some of the biggest names in punk and rock, but they’ve also created a platform for up-and-coming artists to get exposed to larger audiences. In fact, many consider The Warped Tour to be the first festival to bring artists like Blink-182, New Found Glory, and Katy Perry into the national spotlight.
In keeping with that tradition, The Warped Tour and Ernie Ball are working with ReverbNation for the fifth year to present a battle of the bands-style competition in which unsigned, independent artists compete for a two-week tour spot on this year’s Warped Tour.
DURHAM, North Carolina – Milwaukee World Festival, Inc. and ReverbNation today announced a three-year agreement commencing with Summerfest 2015. This strategic alliance makes ReverbNation the exclusive online submission platform for musical artists interested in performing at Summerfest, “The World’s Largest Music Festival.”
Started in 1968, Summerfest has joined together the music industry’s hottest stars, emerging talent and local favorites with approximately 900,000 people from Milwaukee and around the world. Set along the shores of Lake Michigan, over 800 acts give over 1,000 performances across the 11-day festival performing music spanning all genres, from alternative rock to country, R&B, Top 40, classic rock, reggae and everything in between. Artists that would like the chance to perform at Summerfest can submit at ReverbNation.com now through March 31, 2015 for FREE.
Last year, over 9,000 Artists from 70 countries competed to perform in front of 40,000 fans in Rome, Italy. Seattle’s Joyfield ended up taking home the grand prize after being hand-selected from the final round of 25 global Artists. Hard Rock Rising 2014 was a huge event for Artists across the world, so we are excited to announce that Hard Rock Rising is coming back for another round.
You can now enter for a chance to play the main stage of Hard Rock Rising 2015 in Barcelona, Spain. With more than 85 cafes participating worldwide, Artists from all corners of the globe will have a chance to compete for top honors. Best of all, submission is FREE.
Jackie Venson may be young, but she’s already got years of music experience behind her. The up-and-coming multi-instrumentalist started her musical career as a classically trained pianist, then moved onto guitar and songwriting. Venson’s soulful, bluesy sensibilities recently received some well-deserved attention. She won the Belk Southern Musician Showcase and earned a spot on the Belk Summer Tour.
Music journalist Schuyler Roothasked Jackie a few questions about the experience of winning such an honorable performance opportunity. Fresh from the excitement of the Belk Summer Tour and from releasing her latest album, “The Light In Me,” Jackie expressed her gratitude about winning, her fans’ reactions, and the jumping off point this win has afforded her career.
So how has this experience with Belk affected your career?
Winning this opportunity has really flipped everything on its back. I’ve been exposed to different Artists’ careers and what different aspects of the music industry look and feel like. I’ve been able to add big names to my resume, which has landed me a ton of other opportunities. I have also partnered with Belk, and they continue to give me new opportunities. It has been life and career changing.
ReverbNation, in partnership with We Are The Hits, launched the #1TakeCovers video competition in early July to give our Artist community a chance to put their unique spin on a popular song. Artists were asked to choose from a list of 20 pre-approved songs and film their interpretation of the song in one continuous take.
Our panel of experts and tastemakers reviewed every submission. Then, the videos were judged on originality, performance, and quality of fan engagement through social media to determine the final results.
If you’re an artist who plays frequent shows both in your hometown and on tour, chances are you’re mostly playing to a 21+ age group. And usually, this is a good thing for a performer — this demographic tends to have more disposable income and is more likely to help run up your end-of-the-night payout with bar sales.
But by default, many artists end up overlooking a demographic that, according to a recent study by Nielsen, contains some of the most dedicated music fans — teenagers.
Nielsen’s study confirmed that 54% of teen concert attendees purchase t-shirts and merchandise [source]. Similarly, 51% of teens have purchased some kind of music (download, CD, etc.) in the last year [source]. These numbers are far above the national average, as well as being higher than any other age demographic.
Founder Jimmy Cantillon
So how do you get a foothold in this often overlooked but highly invested demographic? A good place to start is with this year’s High School Nation (HSN) tour. We spoke with founder Jimmy Cantillon about the festival’s inception and its benefits for the artists who participate: