Releasing music frequently is becoming increasingly important in the age of streaming. Since there is so much music being released every day, artists who spend years between releases run the risk of being forgotten. As listeners have an immense amount of music in their hands, people are less likely to wait for albums for a few years. The attention spans have shortened and it might take a lot of work to kickstart your social and online presence after being gone for a while. So, it is a much better strategy to release music in smaller packages and more often. In this post, I’ll talk about 4 reasons why you should release new music more frequently.
When it comes to creating and performing, musicians often take a perfectionist approach to their work. From the second we pick up our instruments, we’re taught that there’s the right way of doing things and endless possibilities for getting things wrong. This all or nothing philosophy can bleed into the ways we measure value, success, and contentment in our careers. This can cause damage to our creativity and ourselves. It’s natural to hate errors like placing a capo on the wrong fret during a live set or forgetting the lyrics during recording. But I’d argue there are much bigger mistakes musicians should be worrying about.
There comes a point in every serious musician’s career when creativity, fun, and inspiration are hard to come by. The causes of creative stagnation are different for each of us, but all music-makers experience it eventually. Some musicians are able to spot a lack of ambition or inspiration in their creative lives. Others slowly sink into ruts without realizing it. If you can easily spot one of these red flags in your music career, it’s likely you’re creatively stuck and need a change.
There’s no getting around the fact that live-stream concerts aren’t suitable replacements for the in-person shows. But that doesn’t mean that digital concerts have to be boring, bad-sounding affairs. During a time when the world craves musical connection and comfort, live-streamed musical performances are a lifeline for fans as well as musicians needing to stay in touch with fans and make up for lost revenues. However, it’s clear that some major pop stars and unestablished acts alike are having a tricky time making the leap from conventional shows to digital ones. Similar to normal shows, live-streams need to offer something engaging and exciting for audiences to feel invested. Here are a few strategies for transforming digital concerts into events that fans will be excited about:
Every songwriter has had the experience of getting sucked into a creative rabbit hole while working on a specific musical idea. If we’re lucky, momentary frustration leads to creative resourcefulness. Sometimes a great song is waiting for us at the end, but it doesn’t always turn out that way. In many instances, it’s best to quit working on an idea before we invest too much time into it. We can then save our time and energy for better songs. The hard part is knowing exactly when to stop and why. Every songwriter’s process is different. If you are in one of these situations while working on a song, it might be time to move on to something else:
Since our inception, we’ve been careful not to make public statements on behalf of our employees and partners. We don’t presume to speak for any individual and we respect everyone’s right to express their own opinions. That said, these are unique times of reflection and Juneteenth represents a pivotal moment in our country’s history. Certainly, recent events have exposed that we have a long way to go.
The beliefs of our company remain steadfast:
We condemn violence, racism, sexism, and abuse of any kind.
We support free speech, individual rights, and artistic expression.
Our platform, as it has been since the beginning, is equally open to any artist who chooses to pursue their passion, without discrimination.
I’ll be the first to admit that not every day of this quarantine has been productive. There have been days I’ve become one with my couch, pushed off tasks, or simply refused to get excited about the things that once lit me up. And for a while, I felt really bad about that. I questioned if my heart was still in it, if I had what it takes, and if I even deserved to still be doing what I was doing.
But the more I talked about this with others, the more I realized, I wasn’t alone. And it wasn’t that uncommon.