Have you ever wondered how some artists seem to have all the luck? How they’ve acquired troves of dedicated fans, and seem to constantly be in motion, be it with a new single, tour, or video? How is it that they seem to have such a solid support system, when by all accounts you’re just as talented, have been around just as long, and are perhaps even in the same market?
The answer is community. The artists who have learned to leverage the power of community are the artists you’ve heard about. It’s as simple as that.
The good news is that anyone can tap into this golden resource, and by doing so, you open up your visibility and your connection with fans. And to be honest, it’s a whole lot more fun than tweeting to no one and hoping your post gets a few likes.
When you build your community and engage them, you know your audience is waiting to hear from you, you know they’re going to click “like” and comment, and most of all, you know you can count on their support. So how do we make this happen?