This post was originally published on the Flypaper blog by Soundfly just before the holidays and is being shared with their permission (we love them guys!).
It’s almost the holiday season yet again, and to many singers and songwriters like myself, that means Christmas albums are popping up everywhere. I recently released my own album of Christmas music, A Hollens Family Christmas, so I’ve been thinking a lot lately about how to cut through the noise and continue successfully building my community of listeners and fans, despite running up against endless competition online.