Pros And Cons To Starting Your Own Label

You might not know it, but some of the most influential institutions in music started with a couple of frustrated musicians taking things into their own hands. This especially applies to the ever-expanding world of independent record labels. But forming your own label is no easy task, and most musicians are probably better off looking to team up with an already established one to help bring their music to listeners. If you’re considering starting your own label, here’s a few pros and cons to consider:

RebeccaPros And Cons To Starting Your Own Label
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The Music Industry’s Playlist Culture And Our Attention Spans

In addition to delivering big profits to labels and publishers, playlists are helping new and unknown artists succeed in some profound ways. From popular independent playlists curated in dorm rooms to Spotify’s insanely successful Discover Weekly feature, playlists are becoming a major way for listeners to learn about new music. The music industry has a lot to gain from this new trend, but is there a downside to our ever-increasing penchant for playlists?

MikeThe Music Industry’s Playlist Culture And Our Attention Spans
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About The Money: Music Distribution As An Investment

Imagine you’re a new, independent artist looking to test the waters of the business they call music. You have a soul-sucking day job, but hey, gotta pay the rent, right? Soon you’d love to quit and make music full time, but first you need to get some momentum going. You bedroom-produced a handful of songs and you’re ready to get streamed. Got $50 to drop on digital distribution for those five songs? “Ayyyyyy, I haven’t even bought a nice microphone yet!”

Do you really want to begin your career hundreds of dollars in the hole?

You can’t catch your dreams if you go broke trying. That’s why we’re dethroning The Old Way with Select Distribution, the smart, budget-friendly way to get your music on the biggest streaming platforms in the world. The Old Way requires you to spend at least $10 per song and $50 per album to get on “hundreds” of streaming sites, apps, and stores. That’s a fine offer for the more established artist with thousands of fans. That guy is confident he’ll make his money back in a few months. But the up-and-comer, well, she needs to be a bit more choosy with her money. Want to do some quick math?

DaveAbout The Money: Music Distribution As An Investment
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What The Electric Guitar’s Decline In Popularity Tells Us About The Current State Of Music

Seemingly without notice until recently, the music industry has been experiencing a seismic and possibly irreversible change throughout the last decade. Last year, the Washington Post published an article about the recent decline in international electric guitar sales. The numbers are pretty shocking. In just the past decade, electric guitar sales have dropped by a third, from 1.5 million to a new average of just over 1 million. As you can imagine, this trend has been hell on small music stores, but even large music retailers have been experiencing pain due to waning guitar sales.

If you own a music store, this is all pretty bleak news, but what does the electric guitar’s decline mean for the rest of the music industry?

JayWhat The Electric Guitar’s Decline In Popularity Tells Us About The Current State Of Music
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Label Interview: Pacific Records

California-based indie label Pacific Records is running an opportunity through us where they’ll be conducting A&R research to identify potential ReverbNation artists to add to its roster. The label is looking to expand its roster with exciting new bands covering all genres of music.

Pacific Records has evolved from its humble beginnings as a retail record store chain into a multi-dimensional entity that includes recording studios, engineering services, CD replication, screen printing, and talent buying services, while its primary focus remains as an independent record label and music publisher.

We spoke to Martin Guigui, Senior Vice President & Director of A&R, at Pacific Records about how they got started, what kind of artists they look for, advice for artists submitting to records labels, and lots more. Check out their interview!

RebeccaLabel Interview: Pacific Records
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Must-See Artists Playing SXSW Next Week

From authentic Americana to future electro-soul, there’s a gaggle of uber talented ReverbNation artists headed to BBQ-land to play SXSW in Austin next week. You’ll probably recognize at least a few of them. There’s the quirky pair that make up GRUMBY, the kid Rolling Stone labeled a “prodigy” – also known as Sammy Brue, and Future Thieves, who debuted their track “Ghosts” with Conan O’Brien. That’s just to name a few. Come hear the rest…

DaveMust-See Artists Playing SXSW Next Week
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Ready Those Engines: How To Survive As A Performer At Sturgis Buffalo Chip

Ozzy Osbourne. Aerosmith. Zac Brown Band. Kid Rock. The Doobie Brothers. These are just a few legends who have performed at the world’s largest motorcycle festival, Sturgis Buffalo Chip, and this year 5 bad-ass ReverbNation bands will be selected to play at the nine-day festival. The Best Party Anywhere® is located three miles east of Sturgis, SD, on 600 scenic acres of open land. Sturgis isn’t like any other festival; audience members rev their engines to show their approval of an artist, there are nonstop bike races and art exhibitions, and even though you’ll run into people from all walks of life, there’s a huge sense of solidarity.

For an emerging band this can be quite a memorable experience, and that’s why we got the scoop from festival organizer, Daymon Woodruff, on some essential things every artist needs to know before heading to Sturgis Buffalo Chip: have few good covers in your arsenal, consider playing more than one night, read the Essential Guide, and most of all don’t be scared to get a little dirty and have A LOT of fun.

DaveReady Those Engines: How To Survive As A Performer At Sturgis Buffalo Chip
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Define Your Unique Brand: Insights From Sunset Music Festival’s Organizer

There’s no doubt that electronic music has become of the fastest growing genres out there, and over the years we’ve seen the rise of EDM in festival circuits. Now in its sixth consecutive year, Sunset Music Festival has witnessed explosive growth to firmly position itself as one of the largest electronic music festivals in the United States. The 2016 edition housed 60,000 dance fans for a raucous Memorial Day weekend celebration, and this year they’re opening up a 45-minute time slot to one lucky ReverbNation artist. We spoke to festival organizer and Vice President of Donnie Disco Presents, Evan Bailey, to get an inside look at Sunset Festival. Keep on reading to find out what sets Sunset Festival apart, their booking process, and what you can do to become part of the festival movement.  

DaveDefine Your Unique Brand: Insights From Sunset Music Festival’s Organizer
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