5 Tips For Rocking Your Next Interview

If you’re a musician doing your own PR, it’s likely that you’ve requested—or been offered—interview opportunities on a variety of blogs and other industry publications.

Whether it’s conducted over email, phone, or video, an interview is an exciting opportunity for you to share more about your music, and to show your audience a new side to who you are, what drives you, and why you make the music you do.

But it’s also important to keep a few things in mind during each interview you have the chance to participate in. The following are some tips to help make your next interview your best yet.

Colton5 Tips For Rocking Your Next Interview
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How To Make Spotify Canvas Videos On Any Budget

Late last year, Spotify expanded access to Spotify Canvas—a feature that lets artists visually brand their tracks with short looping videos. This was great news for every artist who’s keen to increase streaming time and draw listeners in deeper, but you may have noticed that there hasn’t been a whole lot of advice available on HOW to make them. 

So let’s fix that! Here are the three main methods available to every artist:

DaveHow To Make Spotify Canvas Videos On Any Budget
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5 Things Not To Do When Pitching Your Music To Bloggers

Although I’m a publicist now, I started my career in the music industry as a blogger, and in the six years since I created that blog, I’ve seen my fair share of submissions from bands and publicists alike. Thousands of emails have landed in my inbox, but I’ve only covered a fraction of those stories on the website.

Why?

Rebecca5 Things Not To Do When Pitching Your Music To Bloggers
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4 Reasons Surprise Albums Are Risky For An Independent Artist

2020 was the year of surprise albums by major artists, and most offline marketing efforts went out the window. So some artists experimented with releasing their album with zero marketing. This is an interesting strategy for a major artist, as it is a pleasant surprise for fans, which is likely to become a success and an engagement driver.

Rebecca4 Reasons Surprise Albums Are Risky For An Independent Artist
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4 DIY Online Promotional Ideas For Your Next Release

If you’re a developing artist, DIY promotion is essential for finding an audience for your music. But in 2021, traditional ways of promoting a new record, like touring, have become complicated and out of reach for many artists. The good news is that listeners are hungry for meaningful music experiences and artist engagement online during this uncertain time. Try these four DIY online promotional tactics to get the most mileage from your releases in 2021 and beyond:

Tyler4 DIY Online Promotional Ideas For Your Next Release
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3 Promotional Changes To Consider

At least over the short-term, the pandemic is transforming almost everything about music, including the way artists need to promote their work effectively and enduringly. Whether it’s heading off on tour to promote a new record to sending CDs out to college radio stations, the usual ways of getting the word out about music are being upended. Here are three current promotional changes you should think about if you’re sharing new music right now:

Tyler3 Promotional Changes To Consider
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5 Homemade Gift Ideas For Your Fans This Holiday Season

‘Tis the season! Yes, I’m talking about the season of beautiful lights hung all around the city, twinkling Christmas trees, holiday music pouring out of every store, and of course, delicious baked goods. But you know what else it’s the season for? Incredibly unique and collectible merch from you to your fans (or gifts, if you prefer), in the most thoughtful and DIY way possible.

Rebecca5 Homemade Gift Ideas For Your Fans This Holiday Season
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3 Creative Ways To Market Your Next Release

When it comes to releasing new music, it’s an exciting time. After all, you’ve been working on this new piece of art for months or even years, and when it’s finally time to bring it to fruition and show the world what you’re made of, it can be tempting to just throw it out there, wait for the crowds, the press, the labels to jump on it and realize your brilliance, and for fans to go nuts over it.

Tyler3 Creative Ways To Market Your Next Release
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