What happens when you’ve spent so much time preparing for the release of a new album that you have every idea of what to do pre-launch while having absolutely NO idea what to do post-launch?
Believe it or not, this is something I see a lot. And yes, it’s a blessing that you should have the good fortune of getting press you weren’t expecting or gaining traction that you couldn’t predict—and you should celebrate!
But it can also be easy to become kind of complacent in it. To appreciate the press sure but, not really know how to properly share or promote it without sounding like you’re bragging, or how to really keep the momentum going after you’ve had a couple releases.
Not knowing how to make the most of the press coverage you do receive can mean not only losing opportunities in the moment, but burning bridges for future ones too—and I don’t want that for you!
So whether this is your first press run or your 20th, we’ve put together five ways to make the most of press, and be sure you’re setting yourself up for future opportunities to come.