5 Creative Ways To Promote Your Band

Think of the coolest marketing campaign you’ve ever seen. It can be something your favorite band did, a campaign your favorite clothing company ran, or a contest put on by the local diner for their 25th anniversary. Whatever it is, think about what made it stand out, why it captured your imagination, and why you still hold onto it.

Odds are, it’s not because they ran some mediocre ad campaign or shoved the same generic t-shirt design in your face. It’s because they did something that spoke directly to you and what you believe in. They used their brand and their message to tap into what it is that matters most to you—their fan/follower/customer—and because of that, you were able to really grasp onto it, and it left an impression.

Anyone can create an ad, put out a new piece of merch, or play a show. The real power is in creating an experience that’s so valuable to your fans that they not only remember it, but they want to share it with all their friends.

So how do you make sure your next promo strategy is worth remembering?

Dave5 Creative Ways To Promote Your Band
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How To Promote A New Release On The Cheap

While simply uploading music and hoping for the best works out for some, most musicians need to promote their work if they want to make their mark with audiences. Music promotion is a broad term that covers everything from urging fans to listen to new music over social media to launching a costly professional PR campaign. Professional music promotion efforts aren’t cheap, and it’s common for the world’s biggest music stars spend millions of dollars to get the word out every time they put out new music. But if you constitute the vast majority of very broke musicians, you’ll need to find inexpensive ways to promote your music. Here’s a few tips to help get you started:

RebeccaHow To Promote A New Release On The Cheap
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6 Tips For A Compelling Music Video

For most bands, putting together a music video is an opportunity to express themselves, provide new content for their fans, and extend the life of a single or album. Yet somehow, the first piece of that—expressing themselves—tends to get lost in the mix. What results tends to be an underproduced, poorly shot, kind of boring music video that probably wasn’t super cheap to make, but also isn’t making much of an impact on anyone. Not really much of a win.

To avoid that disaster and create a music video that will actually make a lasting impact on your fans, we’ve put together a few tips. Even if you’re on an incredibly DIY budget, these tips will still help make your next video a hit.

Justin6 Tips For A Compelling Music Video
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The Dos & Don’ts Of Music Promotion

Late 2017, I received a social media friend request from someone who played in a band I had grown up knowing about. I thought it was pretty cool until he messaged me and mentioned that we were both members of the Christian punk & spirit filled hardcore social media group, and asked if I had ever seen certain popular bands in that genre live in concert. I told him I had not, but that I knew of his band from a compilation I had stashed away at my parents’ house. It turns out that’s what he wanted to talk about. It wasn’t long before I discovered that he was contacting multiple people in many punk and hardcore affiliated social media groups with the same questions and the same copy-and-paste responses he had sent to me. What’s worse is that he was doing this so often he was getting on people’s nerves.

The last time this guy reached out to me, I told him very kindly that people were getting annoyed by his requests and he should probably cut back. One of the next messages he sent me was a copy-and-paste response to a question he’d sent me several messages earlier and that I had already answered. It wasn’t long after, that I asked him to stop contacting me all together.

This is not the best way to promote via social media. To avoid alienating your target audience, here are some examples of good promotion vs. bad promotion.

TylerThe Dos & Don’ts Of Music Promotion
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Do You Need Social Media As An Artist?

In today’s day and age, it’s not enough to just make music and release it. While it is not impossible to just release music, go viral, and jump-start your career, it’s becoming increasingly harder to do so.

The entry level for producers to create a professional sounding track is very low because of how affordable professional grade equipment is. The result of this is an overwhelming amount of music being released every day. This makes it more and more difficult for artists to stand out and build a career.

The playing fields have been leveled for music producers all over the world making social media an absolute necessity for artists.

DaveDo You Need Social Media As An Artist?
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5 Tips For Creating Album Art That Stands Out

Have you ever heard the expression “don’t judge a book by its cover?” Of course you have, and if you’re like me, you have definitely, 100% judged a book by its cover more than once in your life, and odds are, you’ve also judged a band’s album art more than a few times. We’re only human.

Tyler5 Tips For Creating Album Art That Stands Out
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PR vs. Radio Campaigns – What’s The Best Bet For Your Next Album Release

Money is almost always tight for musicians whether they’re just starting out or have been building their careers for a while. This makes knowing how much and what promotion efforts to invest money in a tricky task. There’s no guarantees in music, and this doesn’t just apply to whether the world will connect with your songs or not. Throwing money into an expensive PR or radio campaign won’t necessarily get you any closer to your goals, meaning there’s a certain amount of risk involved when you pay for music promotion. But for many artists, forking over precious cash for professional radio and PR campaigns ends up paying off in huge ways. And with today’s ridiculously saturated music culture, most artists need all the help they can get.

But with tight budgets and shrinking profits, many bands are forced to decide whether to invest money into radio campaigns or professional PR efforts.

JamesPR vs. Radio Campaigns – What’s The Best Bet For Your Next Album Release
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3 Ways Releasing Music Constantly Can Hurt You As A Musician

With the way the music industry has transformed to favor the instant gratification of playlists over the past couple of years, musicians are rethinking the ways they work in some significant ways. Chiefly, the breakdown of the album as music’s main music-listening format is forcing musicians of every stripe to approach making and releasing music differently to cater to music-addicted audiences with perpetually diminishing attention spans. Releasing more music more often is the only way to keep listeners engaged, conventional music industry wisdom dictates. But for as much as a non-stop musical race might sound doable to some musicians, it’s an approach that isn’t likely to work for most of us.

Dave3 Ways Releasing Music Constantly Can Hurt You As A Musician
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