6 Marketing Hacks for Musicians

You’ve heard all the usual music marketing advice. Stay active on social media. Promote your music but not too much. Build your brand but be responsible about it. Attract new fans and always be moving forward. You know all of this and yet, something is still missing. It’s not quite clicking.

Here’s the truth. Each musician, their fans, and their journey will be completely different. What works for the other band may not work for you and vice versa. That means lots of experimentation and finding what works for you. That’s the fun part! Social media and marketing in general, when done in a way that aligns with your personality and beliefs, should actually be fun.

ReverbNation6 Marketing Hacks for Musicians
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How to Use Livestreaming to Grow Your Music Career

There are so many way to communicate with audiences these days, and so many tools at our fingertips, it can feel overwhelming to choose the best ones to focus on. There’s one thing in particular though that doesn’t get talked about nearly enough despite its immense power. That is: live streaming.

In recent years especially, live streaming has become a powerful tool to connect with fans, reaching them wherever they are in the world. This has allowed performers to supplement their touring, or replace in-person events altogether.

ReverbNationHow to Use Livestreaming to Grow Your Music Career
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10 content ideas for when you’re stuck

Being stuck with nothing to post is the absolute worst, isn’t it? You know you need to provide something to your fans but no matter how many articles you read or how much scrolling you do absolutely nothing is coming to mind.

So what do you do? You don’t post of course. You don’t post and you feel bad about it and then the whole cycle repeats itself the next day. That’s no way to keep going — in circles — and it’s definitely not a great way to actually grow a fan base or expand your music career.

So, we’ve compiled 10 content ideas for when you’re feeling stuck. A simple list you can scroll through when you’re feeling like there’s just nothing to post. Because we know that’s not true; you’ve got lots to say and share, and it’s about time your fans saw that.

ReverbNation10 content ideas for when you’re stuck
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How To Build a Thriving Community of Fans

When it comes down to it, we all just want to feel seen. We long to be a part of something that feels like we belong. For so many of us, music is that escape. It serves as a safe haven, a creative nook where we can express ourselves freely. Best of all, when we find a community of others who like the same music, band, or genre as we do, we feel seen. We belong. And we thrive.

We’ve all experienced this, but when you’re an indie musician trying to grow a fan base for the first time, it can feel like you’re throwing spaghetti at the wall. So how do we create an ecosystem that supports and lifts our careers?

RebeccaHow To Build a Thriving Community of Fans
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What Is The Creator Economy And How Does It Affect Your Music?

Have you heard of the Creator Economy? If not, here’s a simple definition: it’s all the ways that people can earn money from their creations. For example, influencers doing social media full time – they’re at the crux of the creator community. 

And while it may seem absurd to wrap your head around people actually making a living from their creations, it’s a pretty incredible thing when you think about it. Not only because it means that you too can be a part of the success story of the creator economy, but you can actually enlist the help of other creators to get there. 

RebeccaWhat Is The Creator Economy And How Does It Affect Your Music?
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 Why Fans Are More Important Than Streams 

If you were to choose between a top-tier press placement, 1,000 new followers, or 1,000 new streams, which would you choose?

For some artists, it’s all about the streams. Stream numbers are tangible proof that people like your song. It’s concrete evidence that all the work was worth it. Or at least…it feels that way. 

In an industry where so much of what we do feels ambiguous and far-fetched, having a high stream count feels like the fans are telling us that our music matters.

But there’s a secret to streams that no one wants to admit. And that is that they aren’t actually as important as we like to think they are. Especially when you break it down… 

Rebecca Why Fans Are More Important Than Streams 
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4 DIY Online Promotional Ideas For Your Next Release

If you’re a developing artist, DIY promotion is essential for finding an audience for your music. But in 2022, traditional ways of promoting a new record, may be out of reach for some artists. The good news is that listeners are hungry for meaningful music experiences and artist engagement online. Try these four DIY online promotional tactics to get the most mileage from your releases in 2022 and beyond:

Rebecca4 DIY Online Promotional Ideas For Your Next Release
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5 Examples of Marketing Genius You Can Steal For Your Next Release

Have you ever seen something so clever that you instantly started Googling the brand? How about an ad that caught your attention when you least expected it and caused you to do a double take? Maybe you’ve been at a concert where you weren’t really there to see the opening band but they put on such a compelling performance that you find yourself following them online after.

These are all examples of marketing at its finest. When marketing is done really well, you don’t think you’re being sold to, or at least, you don’t really mind because you’re interested. That’s the key. Selling isn’t a bad thing. Marketing isn’t a dirty word. Most of us are just doing it wrong, or experiencing other people doing it wrong.

But, successful musicians are those that know how to market. It’s a key piece of the job. After all, it doesn’t really matter how talented you are if no one knows you exist. So, to inspire your creativity we’ve collected 5 examples of marketing genius that you can steal for your next release. Enjoy!

Rebecca5 Examples of Marketing Genius You Can Steal For Your Next Release
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