5 Creative Merch Ideas For This Holiday Season

Happy Holidays! Ok, ok, it’s a little early for that, but not by much—we’re only a few weeks away from the happiest time of the year. And you know I love any reason to celebrate with new merch and reignited appreciation with your fans, so let’s get straight to it!

First, let me say it’s great to acknowledge your fans all year round and there are so many ways to do that effectively—but, this is different. This is a chance to show them you appreciate them in a whole new way, and not only that, but you want to celebrate with them, the same way you would your closest friends and family. That’s pretty special, right?

Now, a new line of merch may seem a strange way to celebrate, but hear me out—we have a lot of really fun ideas in here that won’t break the bank for you or your fans, but will elicit that feeling of closeness and appreciation.

Now, the best ideas will be ones that are highly brand specific to you and your fans—you know what I mean, inside jokes, lyric-driven merch, things like that. But, because I want to help you get a kickstart on it all, we’re going to list out a few ideas to kickstart things.

Oh, and one last thing—if you’re still feeling stuck, try researching what your favorite bands have done. If you love something they’ve created, holiday-related or not, ask yourself, why? Did it feel personal? Did it make you feel closer to them? Was it just fun and spontaneous and silly? What specifically made you gravitate towards it? Once you know that, you should be able to get closer to what you can bring to your own fans.

Alright, ready to dive in? Here are five merch ideas to try out with fans this year.

Rebecca5 Creative Merch Ideas For This Holiday Season
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How To Put Your Best Foot Forward In Email Pitches

Whether you’re angling to land an opening spot at a big local show or looking for coverage from a heavily followed blog, a thoughtfully crafted email pitch is what you’ll need to succeed as an unestablished artist. But, predictably, many musicians struggle with this important aspect of DIY promotion. Sure, most musicians aren’t skilled writers, but that’s not the only reason bands and solo artists miss the mark when it comes to email pitches. Here are a few key things to remember when you pitch your music over email:

TylerHow To Put Your Best Foot Forward In Email Pitches
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4 Steps To Nailing Your Band’s Identity

Branding. It’s one of those words we hear tossed around a lot, but no one ever really takes the time to explain what it means.

So let’s start there.

In a nutshell, branding is what you think of when you think about your favorite artist or product. Likewise, when you think of your favorite artist, a certain feeling and aesthetic probably come to mind. You can picture their fashion, the mood and lighting at their shows, the feel of their music, how it makes you feel. That’s branding.

When done well, branding isn’t something your audience should ever really notice. It shouldn’t stand out or draw attention to itself. It should just attract your target audience and slowly but surely you should see your engagement and interaction go up. 

Branding done right is an incredible way to get in front of more of the people who naturally like what you have to offer, and to create a strong, lasting bond that can lead to a more engaged fan base, higher live show turnout, and merch sales. It’s not always easy to narrow in on your brand, but it is essential to a lasting career so whatever you do, don’t skip out on this article!

Rebecca4 Steps To Nailing Your Band’s Identity
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3 Tips For Writing The Perfect Pitch Email

One of the most challenging parts of being an artist in today’s music industry is having to learn so many things that have nothing to do with the actual music itself—and everything to do with the business and marketing of that music. 

While that might initially seem daunting, the reality is that being a business-savvy musician in today’s world gives you a major advantage. If you can learn to perfect not only your craft but the telling of that craft through your social media, your bio, and your press opportunities, that puts you light-years ahead of the rest.

So today, I want to talk to you about my specialty—pitching. As a publicist, it’s kind of my thing. And with artist placements on popular sites and streaming services, I know a thing or two about landing a placement. 

Are you ready? 

James3 Tips For Writing The Perfect Pitch Email
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5 Ways Of Using Email To Connect With Your Fans And Increase Your Income

As artists we usually interact with our fans on social media, but what if there was a better way to create quality engagement and ultimately increase our revenue? 

While social media is great to promote and create content, most people have a very short attention span when it comes to social media. This means that the content you post might not necessarily translate into more album or ticket sales. On the other hand, most people check their emails and texts on a regular basis, which creates a huge opportunity. 

While text marketing is still an area where people might not always be comfortable with, email is a different playing field. In fact, 79% of emails are read, and people are much more likely to click on a link in an email. This means that ultimately people are much more likely to make a purchasing decision on email, regardless of whether you are promoting tickets for your upcoming concert, selling an album, a merchandise item, or another item on your list. 

So, in this blog post, I would like to provide five ideas about using email to connect with your fans, and how to ultimately create more revenue for yourself. 

Agni5 Ways Of Using Email To Connect With Your Fans And Increase Your Income
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4 Tactics For Getting On Playlists

Playlists have become the holy grail of artist placement. While there’s still a ton of value in everything from blog placements to radio to TV, there’s no doubt that right now playlists are just about the #1 thing on most artists’ minds. With artists’ careers seemingly changing overnight with inclusion on just the right playlist, it’s really no wonder that it’s become so desirable. But how do you actually get that coveted playlist spot? How can you increase your chances of being picked for a specific playlist?

Tyler4 Tactics For Getting On Playlists
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Can’t Tour? Try This Instead

Whether it’s because of a lack of money or an inability to be away from a stable job or young family, many musicians who’d benefit from touring find themselves stuck at home. For bands who’ve tapped out local resources and the attention spans of fans in their hometowns, this can be a big problem. But while touring can bring loads of benefits to ambitious bands, there’s other things artists can do to build momentum for their music.

TylerCan’t Tour? Try This Instead
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3 Ways To Promote A Show When Playing In A New City

Whether you’re a weekend warrior playing in a regional city close to your hometown or embarking on a long national tour, being able to promote shows in cities you’ve never played in is vital for bands trying to find momentum and new fans. But getting the word out in a new city isn’t easy, especially for new and unestablished bands. Here are three tips to help promote shows in places you haven’t played before:

James3 Ways To Promote A Show When Playing In A New City
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