5 Tips For Creating Album Art That Stands Out

Have you ever heard the expression “don’t judge a book by its cover?” Of course you have, and if you’re like me, you have definitely, 100% judged a book by its cover more than once in your life, and odds are, you’ve also judged a band’s album art more than a few times. We’re only human.

Tyler5 Tips For Creating Album Art That Stands Out
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PR vs. Radio Campaigns – What’s The Best Bet For Your Next Album Release

Money is almost always tight for musicians whether they’re just starting out or have been building their careers for a while. This makes knowing how much and what promotion efforts to invest money in a tricky task. There’s no guarantees in music, and this doesn’t just apply to whether the world will connect with your songs or not. Throwing money into an expensive PR or radio campaign won’t necessarily get you any closer to your goals, meaning there’s a certain amount of risk involved when you pay for music promotion. But for many artists, forking over precious cash for professional radio and PR campaigns ends up paying off in huge ways. And with today’s ridiculously saturated music culture, most artists need all the help they can get.

But with tight budgets and shrinking profits, many bands are forced to decide whether to invest money into radio campaigns or professional PR efforts.

JamesPR vs. Radio Campaigns – What’s The Best Bet For Your Next Album Release
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3 Ways Releasing Music Constantly Can Hurt You As A Musician

With the way the music industry has transformed to favor the instant gratification of playlists over the past couple of years, musicians are rethinking the ways they work in some significant ways. Chiefly, the breakdown of the album as music’s main music-listening format is forcing musicians of every stripe to approach making and releasing music differently to cater to music-addicted audiences with perpetually diminishing attention spans. Releasing more music more often is the only way to keep listeners engaged, conventional music industry wisdom dictates. But for as much as a non-stop musical race might sound doable to some musicians, it’s an approach that isn’t likely to work for most of us.

Dave3 Ways Releasing Music Constantly Can Hurt You As A Musician
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Why Promotion And Image Can Only Get Your Music So Far

A quick internet search will give you a myriad of ways to promote your music and cultivate your identity as an artist. There’s no getting around the fact that putting thought into the way you present and market yourself as an artist gives you the best chance at getting your music heard in this brutally competitive music climate. But artists get it wrong when they put image and promotion over everything else when it comes to their work.

DaveWhy Promotion And Image Can Only Get Your Music So Far
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Why Press And Radio Outlets Haven’t Caught Up To Music Streaming

Music has changed in some remarkable ways over the past couple of years. Playlists are giving massive amounts of exposure to previously unknown artists of every age and experience level and analytic information provided by streaming platforms can now tell musicians detailed information about just who is listening to their music and how they discovered it.

But the biggest change in music we’re seeing is the breakdown of the album format. In 2016, researchers found that listeners were beginning to listen to music more on playlists than they were through traditional albums. This represents an Earth-shattering change for the music industry, and we’re nowhere near the point of being able to comprehend what it all means. But something that’s easy to see in the short term is that press and radio outlets appear to be slow to adjust to music’s new reality.

AgniWhy Press And Radio Outlets Haven’t Caught Up To Music Streaming
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5 Ways To Wow Press With Your Promo Photos

First impressions really do matter.

When it comes to cementing that favorable first impression, you probably think about a well crafted bio, a tight live show, or an engaging social presence—and you’d be right! All of those things are paramount in creating not only a great first impression, but a favorable connection long term. But there’s one area that artists tend to overlook—promo photos.

Whether you’re about to embark on a PR campaign or just outfitting your social media, press photos are going to play an important role. So how do you create photos that can wow press, while pulling in new fans? Read on.

Jay5 Ways To Wow Press With Your Promo Photos
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3 Creative Ways To Spread Out An Album Release

While playlists and music streaming habits are transforming the music industry in some massive ways, releasing music through albums is still the best way to get attention from traditional radio, blog, and press outlets. Unfortunately, this doesn’t change the fact that the attention span of listeners has been dramatically shortened over the past couple of years by things like convenience borne through streaming platforms, music’s newfound affordability, and the jaw-dropping amount of new music that’s now being put out into the world every day.

When it comes to carving out an identity and generating momentum, albums are your best bet, but taking the time to write, produce, record, and promote them doesn’t bode well for audiences who now expect new music more often from their favorite artists. Here are three ways to creatively spread out the release of your album.

James3 Creative Ways To Spread Out An Album Release
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Searching For The Hit Factor: An Interview With Frosty, Heidi, And Frank of KLOS

Frosty, Heidi, and Frank have solidified their position as pioneers of the broadcast radio world. From their early talk radio success in Colorado to their current lights-out success of their KLOS 95.5 Los Angeles radio show, Frosty, Heidi, and Frank have been changing the game at every turn.

Most notably, the Frosty, Heidi, and Frank show has exploded in popularity with their “Stay or Go” segment, where independent artists hold the spotlight, play their song on air, and let listeners vote on whether the artist gets another song played, or if they only get that one song. The segment gives independent artists a chance to earn countless new fans, while challenging them to present their best work to the show’s listeners. They’re currently looking to feature up to twelve ReverbNation artists through our opportunity here.

RebeccaSearching For The Hit Factor: An Interview With Frosty, Heidi, And Frank of KLOS
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