You’ve heard all the usual music marketing advice. Stay active on social media. Promote your music but not too much. Build your brand but be responsible about it. Attract new fans and always be moving forward. You know all of this and yet, something is still missing. It’s not quite clicking.
Here’s the truth. Each musician, their fans, and their journey will be completely different. What works for the other band may not work for you and vice versa. That means lots of experimentation and finding what works for you. That’s the fun part! Social media and marketing in general, when done in a way that aligns with your personality and beliefs, should actually be fun.