Happy (almost) Halloween! In honor of all the spookiness that lies ahead, we’ve put together a list of fun, scarily good tactics to try out in an effort to up your marketing game. (Ok, so they’re really just fun marketing tricks to try, but we’re excited for Halloween—can you blame us?)
So if you’re sick of the same old tired techniques or simply don’t know where to start, we’ve got you covered with these music marketing tips to try.
When it comes to social media, you’re either a natural or you’re not. Some people have the gift of virtual gab, making their Twitter, Instagram, and Facebook feeds an incredible place to be. For the rest of us, pumping out interesting content on a daily basis and creating something that makes our followers want to stay can feel like an uphill battle.
I know how you feel. As both a business and an individual trying to promote that business, this can be hard. So, we’ve put together a few reasons that your social media might be lacking and how to turn it from graveyard to go-to.
Getting ready to release a new album is a time filled with excitement. You’ve poured your heart, soul, and probably a significant portion of your wallet into this new project and you can’t wait to share it with the world. Congratulations!
While it might be tempting to simply drop the album on a random Friday and wait for the masses to swarm to it, there might be a slightly better strategy—and it involves making a plan.
Below, we go over a few things you need to know in order to make your album release the most successful it can be. You’ve worked hard to get here—don’t shortchange yourself now.
Unless you’re a musician who never releases music and writes songs that only you hear, building a strong connection with your listeners is something that should be on the top of your priority list. Making music that resonates with your fans is one thing, but there’s plenty of other ways to make an impact on the people who listen to your music the most. Here are three ways to help you better connect with your audience:
You might not know it, but some of the most influential institutions in music started with a couple of frustrated musicians taking things into their own hands. This especially applies to the ever-expanding world of independent record labels. But forming your own label is no easy task, and most musicians are probably better off looking to team up with an already established one to help bring their music to listeners. If you’re considering starting your own label, here’s a few pros and cons to consider:
Everyone wants major placements on big name blogs —and understandably. Not only does a positive feature from them hold weight with their audience, but it’s a pretty big ego boost for the indie band that gets featured. The problem? The likelihood of a truly indie band getting featured is pretty slim.
But before you get too deflated, or angry, or go through the myriad of emotions you’re likely feeling when you accept that and let it sink in, I want to re-introduce you to something you’ve probably given very little thought, but is in fact your best shot at long term success: small blogs.
While indie hopefuls may view smaller blogs as beneath them, insisting they’re destined for great things (and they might be), they’re missing out on a crucial player in the music industry if they skip them. As both a blogger (for small and high tier sites) as well as a publicist that has placed my artists on both, I want to let you in on the secret of just why small blogs are the missing ingredient to your music career.
When it comes to writing a bio that captivates your audience, you want something that’s as captivating as it is compelling. Something that shares your story in a way that is gripping, evocative, and most importantly, helps the reader relate to you.
In other words, it’s about connection.
When you can craft a story within your bio that tells the reader who you are and what matters most to you, while weaving in the delicate details of your musical accomplishments and upcoming plans, that’s the sweet spot.
When you go to work on your new band bio or look to breathe new life into an old one, follow these 5 steps, and ensure that you’re delivering fans and press a bio they can really sink their teeth into.
There’s plenty of doom and gloom when it comes to songwriters struggling in today’s rapidly evolving music industry, but it’s not all bad news. One especially bright spot is the free analytic tools many streaming platforms are now giving to artists. Information that labels, managers, and artists used to have to pay good money for is now being given away for free. Here’s a few ways to get the most out of these streaming analytic tools:
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