One of the most challenging parts of being an artist in today’s music industry is having to learn so many things that have nothing to do with the actual music itself—and everything to do with the business and marketing of that music.
While that might initially seem daunting, the reality is that being a business-savvy musician in today’s world gives you a major advantage. If you can learn to perfect not only your craft but the telling of that craft through your social media, your bio, and your press opportunities, that puts you light-years ahead of the rest.
So today, I want to talk to you about my specialty—pitching. As a publicist, it’s kind of my thing. And with artist placements on popular sites and streaming services, I know a thing or two about landing a placement.
Are you ready?