When you think of marketing, does it fall into one of two categories? Either sixties advertising execs in fancy suits and tall buildings or slick ads that won’t leave you alone (seriously, how do they know I was talking about nachos?!)
‘Tis the Season! I have to admit, the holiday season is a special time of year for me. Not only am I a sucker for all the holiday festivities like the sparkly lights, ice skating and hot cocoa, gift-giving, and time with family, but it’s also such a fruitful time for creativity.
While the winter is naturally a slower time for the music industry, that doesn’t mean it’s all halting to a stop. And, if you plan it right, it can actually be a really good time to use some of that creative energy you have and put it into making something special for your fans, and doing things a bit differently.
The conventional knowledge in the world of music today is that CDs do not sell anymore. Yes, CDs are no longer the mainstream media for releasing new music. However, this does not mean that as artists we cannot generate revenue from CD sales. In fact, a lot of artists today still depend on CD sales for their merch revenue. Along with merch revenue, there are other potential avenues where releasing your new music in the CD format can prove useful. In this article, we’d like to outline five reasons why you should still release your new music in CD format.
In today’s world of music streaming, thousands of songs are being released every day. As listeners, this is wonderful because it gives us access to a lot of new music. On the other hand, for us artists, that means we have to compete with each other for the attention of our listeners.
The pandemic might prevent musicians from working together in person, but it is not an excuse to stop collaborating altogether. With the technological tools at our disposal, we can collaborate using remote sessions to record videos and songs. In fact, many music videos or performances are being created with remote videos these days. With some planning and coordination, it is possible for anyone to create remote music videos. In this blog post, we’d like to outline the six steps for making a collaborative performance video remotely.
If you’re a musician doing your own PR, it’s likely that you’ve requested—or been offered—interview opportunities on a variety of blogs and other industry publications.
Whether it’s conducted over email, phone, or video, an interview is an exciting opportunity for you to share more about your music, and to show your audience a new side to who you are, what drives you, and why you make the music you do.
But it’s also important to keep a few things in mind during each interview you have the chance to participate in. The following are some tips to help make your next interview your best yet.
Late last year, Spotify expanded access to Spotify Canvas—a feature that lets artists visually brand their tracks with short looping videos. This was great news for every artist who’s keen to increase streaming time and draw listeners in deeper, but you may have noticed that there hasn’t been a whole lot of advice available on HOW to make them.
So let’s fix that! Here are the three main methods available to every artist:
2020 was the year of surprise albums by major artists, and most offline marketing efforts went out the window. So some artists experimented with releasing their album with zero marketing. This is an interesting strategy for a major artist, as it is a pleasant surprise for fans, which is likely to become a success and an engagement driver.
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