In 2020, capturing and keeping your audience’s attention can be a major challenge, even if yours is passionate about your music. While it might be tempting to share each and every detail of your musical journey, oversharing leaves the important things you want to say for being ignored and possibly not seen at all if you’re communicating with fans over social media. Here are five things worth sharing with your fans:
When it comes to sustaining a serious music career, nothing matches the power of an artist focusing on making the best work they can day in, day out, year after year. But there are times when we miss opportunities for our work by ignoring the non-musical aspects of our careers. This can vary from DIY show booking or pitching music to blogs, playlists, and radio stations. One important asset that musicians should be paying more attention to is collaborations with non-musical artists.
One of the best ways to receive passive income is from your streaming revenue. To get a consistent revenue stream, having your songs placed on playlists is very important. Depending on the playlist size, you can receive consistent streaming numbers as well as a solid following. So in this post, I’d like to offer four ways you can get playlisted to build a consistent revenue stream.
With touring being out of the picture for the foreseeable future, it is time for musicians to increase revenue in alternative avenues. Fortunately, as artists, we are lucky to live in a time with so many new tools at our disposal to help us generate some extra money.
A great way to create an alternative revenue stream is by creating regular content on subscription services. So how does it work? The proposition here is that an artist will create content weekly or monthly and in exchange, fans will pay them a certain amount of money on a regular basis.
Being at home is a great opportunity for creating more content and to get fans to subscribe on a monthly basis to consume your content. So, in this post I’d like to talk about four types of content artists can generate for subscription services.
Artists can get quite a bit of mileage out of releasing their music on free digital listening platforms in today’s music industry. However, there’s no getting around the fact that some money has to be spent in order to give your work the best chance at being heard. Music has never been cheaper to create and share, but if you’re hoping to reach the largest audience possible, be prepared to spend a little money to make it happen. Here are three essentials you’ll most likely need to spend money on to share your music with wide audiences:
What happens when you’ve spent so much time preparing for the release of a new album that you have every idea of what to do pre-launch while having absolutely NO idea what to do post-launch?
Believe it or not, this is something I see a lot. And yes, it’s a blessing that you should have the good fortune of getting press you weren’t expecting or gaining traction that you couldn’t predict—and you should celebrate!
But it can also be easy to become kind of complacent in it. To appreciate the press sure but, not really know how to properly share or promote it without sounding like you’re bragging, or how to really keep the momentum going after you’ve had a couple releases.
Not knowing how to make the most of the press coverage you do receive can mean not only losing opportunities in the moment, but burning bridges for future ones too—and I don’t want that for you!
So whether this is your first press run or your 20th, we’ve put together five ways to make the most of press, and be sure you’re setting yourself up for future opportunities to come.
When you’re reaching out to the media, having a one sheet is key. The one sheet shows not only your professionalism, but it’s also a great way to preview your profile in one page. A one sheet is often used in music publicity, for purposes such as media outreach, concert bookings, and business partnerships. It is also used by PR agents, distributors, and other industry professionals.
Next to your music, a one sheet is one of your most effective ways to create a first impression of your band. In this blog post, I will outline the seven major components of the perfect one sheet for you:
A typical independent musician today will spend considerable time posting on social media, writing emails, and reaching out to fans. While our minds are constantly on social media, it is important that we do not forget about the offline world. Ultimately, our success depends on the people who listen to our music, come to our concerts, and support our art. So it is very important that we have real connections with them. In this blog post, I will show you five ways that you can use offline promotion to promote your music.
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