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3 Creative Ways To Spread Out An Album Release

While playlists and music streaming habits are transforming the music industry in some massive ways, releasing music through albums is still the best way to get attention from traditional radio, blog, and press outlets. Unfortunately, this doesn’t change the fact that the attention span of listeners has been dramatically shortened over the past couple of years by things like convenience borne through streaming platforms, music’s newfound affordability, and the jaw-dropping amount of new music that’s now being put out into the world every day.

When it comes to carving out an identity and generating momentum, albums are your best bet, but taking the time to write, produce, record, and promote them doesn’t bode well for audiences who now expect new music more often from their favorite artists. Here are three ways to creatively spread out the release of your album.

James January 11, 2019 Marketing and Promotion

Searching For The Hit Factor: An Interview With Frosty, Heidi, And Frank of KLOS

Frosty, Heidi, and Frank have solidified their position as pioneers of the broadcast radio world. From their early talk radio success in Colorado to their current lights-out success of their KLOS 95.5 Los Angeles radio show, Frosty, Heidi, and Frank have been changing the game at every turn.

Most notably, the Frosty, Heidi, and Frank show has exploded in popularity with their “Stay or Go” segment, where independent artists hold the spotlight, play their song on air, and let listeners vote on whether the artist gets another song played, or if they only get that one song. The segment gives independent artists a chance to earn countless new fans, while challenging them to present their best work to the show’s listeners. They’re currently looking to feature up to twelve ReverbNation artists through our opportunity here.

Rebecca December 27, 2018 Career Management Marketing and Promotion Opportunities

3 Reasons Why You Could Do Everything Right In Music And Never Find Success

Guarantees are few and hard to come by for those working professionally as music-makers. For most of us, uncertainty is an unavoidable part of writing songs, booking shows, and trying to make a living through music. Through a combination of talent, hard work, and creating the right music at the right time, some musicians find the kind of success in their work that changes the rest of their lives. But for others––the vast majority of musicians––life-altering success in music never quite materializes. The sad truth is that you could do everything right and never find success in music. Here are three reasons why:

Rebecca November 21, 2018 Marketing and Promotion Songwriting

When you’re building your team as an artist, or exploring the world of industry career options, you want to make sure you know who is who in this industry. For instance, as a publicist I’m often confused as having the same duties as someone in marketing. A booking agent and promoter are often used interchangeably when in reality, their jobs are very different.

We’ve compiled a list of some of the most well-known careers in the industry and a brief run-down of what each entails. The industry and its career options are always growing, so if you don’t see a role that seems like a fit for you just yet, don’t give up. There’s plenty of us in this industry who have created a non-defined role all our own—in the meantime, check out our list.

Rebecca November 6, 2018 Career Management Marketing and Promotion Music Business

Why Balance Is Essential For A Successful Music Career

I’m well aware that the title of this article looks like something out of a self-help book for musicians, but I’m ok with it because it’s true. Neglect your career, stop writing songs and putting energy into music, and your musical identity evaporates. But spend all your time touring and holed up in your music studio and things like the state of your close relationships and bank account are sure to suffer. Balance is vital for musicians because it creates a big, dynamic space for their everyday lives to exist in. It makes room for an ambitious, fulfilling career along with vital non-musical aspects of a musician’s life. Can you always have it all when it comes to balancing a music career with a marriage, mortgage payment, or dayjob? No! Of course not. That’s why balance is so important.

Mike November 1, 2018 Career Management Growing Your Fanbase Marketing and Promotion

7 Spooky Good Music Marketing Tips To Try

Happy (almost) Halloween! In honor of all the spookiness that lies ahead, we’ve put together a list of fun, scarily good tactics to try out in an effort to up your marketing game. (Ok, so they’re really just fun marketing tricks to try, but we’re excited for Halloween—can you blame us?)

So if you’re sick of the same old tired techniques or simply don’t know where to start, we’ve got you covered with these music marketing tips to try.

Rebecca October 30, 2018 Growing Your Fanbase Marketing and Promotion

5 Reasons Your Social Media Strategy Isn’t Working And How To Fix It

When it comes to social media, you’re either a natural or you’re not. Some people have the gift of virtual gab, making their Twitter, Instagram, and Facebook feeds an incredible place to be. For the rest of us, pumping out interesting content on a daily basis and creating something that makes our followers want to stay can feel like an uphill battle.

I know how you feel. As both a business and an individual trying to promote that business, this can be hard. So, we’ve put together a few reasons that your social media might be lacking and how to turn it from graveyard to go-to.

Tyler October 24, 2018 Marketing and Promotion

Getting ready to release an album? Here’s what you need to know.

Getting ready to release a new album is a time filled with excitement. You’ve poured your heart, soul, and probably a significant portion of your wallet into this new project and you can’t wait to share it with the world. Congratulations!

While it might be tempting to simply drop the album on a random Friday and wait for the masses to swarm to it, there might be a slightly better strategy—and it involves making a plan.

Below, we go over a few things you need to know in order to make your album release the most successful it can be. You’ve worked hard to get here—don’t shortchange yourself now.

Rebecca October 10, 2018 Marketing and Promotion

3 Creative Ways To Spread Out An Album Release

Searching For The Hit Factor: An Interview With Frosty, Heidi, And Frank of KLOS

3 Reasons Why You Could Do Everything Right In Music And Never Find Success

A Guide To Roles In The Music Industry

Why Balance Is Essential For A Successful Music Career

7 Spooky Good Music Marketing Tips To Try

5 Reasons Your Social Media Strategy Isn’t Working And How To Fix It

Getting ready to release an album? Here’s what you need to know.

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