5 Ways Small Blogs Lead To Success

Everyone wants major placements on big name blogs —and understandably. Not only does a positive feature from them hold weight with their audience, but it’s a pretty big ego boost for the indie band that gets featured. The problem? The likelihood of a truly indie band getting featured is pretty slim.

But before you get too deflated, or angry, or go through the myriad of emotions you’re likely feeling when you accept that and let it sink in, I want to re-introduce you to something you’ve probably given very little thought, but is in fact your best shot at long term success: small blogs.

While indie hopefuls may view smaller blogs as beneath them, insisting they’re destined for great things (and they might be), they’re missing out on a crucial player in the music industry if they skip them. As both a blogger (for small and high tier sites) as well as a publicist that has placed my artists on both, I want to let you in on the secret of just why small blogs are the missing ingredient to your music career.

Rebecca5 Ways Small Blogs Lead To Success
read more

5 Steps To Writing A Captivating Band Bio

When it comes to writing a bio that captivates your audience, you want something that’s as captivating as it is compelling. Something that shares your story in a way that is gripping, evocative, and most importantly, helps the reader relate to you.

In other words, it’s about connection.

When you can craft a story within your bio that tells the reader who you are and what matters most to you, while weaving in the delicate details of your musical accomplishments and upcoming plans, that’s the sweet spot.

When you go to work on your new band bio or look to breathe new life into an old one, follow these 5 steps, and ensure that you’re delivering fans and press a bio they can really sink their teeth into.

Rebecca5 Steps To Writing A Captivating Band Bio
read more

How To Get The Most Out Of Streaming Analytic Tools

There’s plenty of doom and gloom when it comes to songwriters struggling in today’s rapidly evolving music industry, but it’s not all bad news. One especially bright spot is the free analytic tools many streaming platforms are now giving to artists. Information that labels, managers, and artists used to have to pay good money for is now being given away for free. Here’s a few ways to get the most out of these streaming analytic tools:

TylerHow To Get The Most Out Of Streaming Analytic Tools
read more

Why Live Shows Are More Important Than Ever

Much of what goes on in the music industry now happens over computer and smartphone screens. From bands submitting their music to blogs and playlists to listeners streaming songs, like many other aspects of modern life, music is now mostly being heard and talked about online. But if you’re a musician hoping to make an impact with your music, don’t count out the physical world just yet.

JamesWhy Live Shows Are More Important Than Ever
read more

How Musicians Can Come Together To Create Momentum For Their Music

There’s no doubt that today’s music industry is fiercely competitive. Because an insane amount of new music comes out each and every day, it makes sense that musicians often adopt a winner-takes-all mentality when it comes to promoting and advocating for their work. But rather than fighting each other and entertaining jealousy when another artist’s music succeeds, musicians should be working together to create momentum for their work.

RebeccaHow Musicians Can Come Together To Create Momentum For Their Music
read more

3 Ways Travel Can Transform Your Career

Most of us don’t need to be convinced of the perks of travel. But have you ever thought about the lasting impact it can have on your music career? Think about it—new places, new faces, new opportunities, new connections—it’s ripe with prospects.

While traveling to far away places might be a bucket list item, you can get just as much inspiration from simply going a few cities or states over as you will going internationally. So if you’re looking for an excuse to pack your bags once more, check out these 3 ways that travel can transform your career.

Joy3 Ways Travel Can Transform Your Career
read more

What To Post On Social Media As A Musician

Though bands have had the ability to share anything and everything with their fans in real time for years now, many of them still haven’t figured out what’s worth posting and what should be held back. Some bands adopt a philosophy of complete openness and transparency when it comes to what they share. If they feel, think, and experience it, it’s worth telling their fans about. Others take the opposite approach and hold everything back save for music-related information like new music and shows. Both extremes are bad for most bands which means a balance needs to happen to get the most out of communicating with fans. Here are some guidelines on what to post on social media.

JayWhat To Post On Social Media As A Musician
read more

How To Create A DIY Music Marketing Plan That Actually Works

As a musician, your single biggest challenge is getting your music before your target audience. It’s not enough to create good music; you also have to market it effectively.

It doesn’t help that far too many musicians rely on spur of the moment actions and ad-hoc marketing tactics. Instead of approaching their music marketing with a systematic plan, they make reactive decisions that don’t yield any long-term success.

In this guide, I’ll show you how to create a DIY music marketing plan that actually works. I’ll cover branding, developing a marketing mix, and finding your target audience so you can make better marketing decisions.

MikeHow To Create A DIY Music Marketing Plan That Actually Works
read more