Sync Licensing: Q&A with CONNECT Songs and Sentric Music Senior Catalogue Manager Patrick Cloherty

Ever dreamed of hearing your song on your favorite TV show or movie? How awesome would it be if your song was used in a commercial? Not only would it give you more exposure, but you could potentially earn MONEY! How does one do this? Sync Licensing. We sat down with Patrick Cloherty, Senior Catalogue Manager of Sentric Music, to get a better understanding of all things sync. Read on to get the 411 on sync licensing, fees, knowing your rights, and what you can do to increase your chances of landing a placement.

What is sync licensing?
Synchronisation is licensing a piece of recorded music to visuals, be that an advertisement, movie, TV show, online video or video game. In order for a client to license a piece of music they must clear two copyrights which are the publishing and masters. For the clearance of these two copyrights a client will traditionally pay an upfront fee to clear both, but certain territories and media work differently.

MikeSync Licensing: Q&A with CONNECT Songs and Sentric Music Senior Catalogue Manager Patrick Cloherty
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CONNECT Songs Lands Synch Placement for The Eiffels

Wouldn’t it be cool to have your music on TV? That recently happened for ReverbNation band The Eiffels! The LA-based indie-pop trio landed a placement on UK reality show The Only Way Is Essex through CONNECT Songs. Check out the clip below to hear their infectious song “City All Night” and learn more about CONNECT Songs here.

JustinCONNECT Songs Lands Synch Placement for The Eiffels
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Music Publishing 101: Q&A with Sentric Music CEO Chris Meehan

We recently chatted with Chris Meehan, CEO of Sentric Music, about all things music publishing. Read on to get the 411 on our association with Sentric, CONNECT Songs, and more.

How does Sentric work with ReverbNation?

Sentric Music is an award-winning publishing administration company. ReverbNation’s CONNECT Songs program and Sentric have a strategic business relationship, which enables Sentric to administer copyrights on behalf of CONNECT Songs. This means that as a CONNECT artist, your song is published by CONNECT Songs and administered by Sentric Music worldwide.

JustinMusic Publishing 101: Q&A with Sentric Music CEO Chris Meehan
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Bailiff Secures Synch Placement on FOX’s Cooper’s Guide to Surviving Life

Can you imagine watching a hit television show on one of the most popular networks and hearing your song play? That’s what happened to ReverbNation CONNECT band Bailiff this past Sunday as they watched FOX’s Cooper’s Guide to Surviving Life. “I haven’t sat that embarrassingly close the television since the Ninja Turtles were on,” said Josh Siegel of Bailiff.

JustinBailiff Secures Synch Placement on FOX’s Cooper’s Guide to Surviving Life
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