Money is almost always tight for musicians whether they’re just starting out or have been building their careers for a while. This makes knowing how much and what promotion efforts to invest money in a tricky task. There’s no guarantees in music, and this doesn’t just apply to whether the world will connect with your songs or not. Throwing money into an expensive PR or radio campaign won’t necessarily get you any closer to your goals, meaning there’s a certain amount of risk involved when you pay for music promotion. But for many artists, forking over precious cash for professional radio and PR campaigns ends up paying off in huge ways. And with today’s ridiculously saturated music culture, most artists need all the help they can get.
But with tight budgets and shrinking profits, many bands are forced to decide whether to invest money into radio campaigns or professional PR efforts.
When it comes to writing a bio that captivates your audience, you want something that’s as captivating as it is compelling. Something that shares your story in a way that is gripping, evocative, and most importantly, helps the reader relate to you.
In other words, it’s about connection.
When you can craft a story within your bio that tells the reader who you are and what matters most to you, while weaving in the delicate details of your musical accomplishments and upcoming plans, that’s the sweet spot.
When you go to work on your new band bio or look to breathe new life into an old one, follow these 5 steps, and ensure that you’re delivering fans and press a bio they can really sink their teeth into.
Imagine you’re a new, independent artist looking to test the waters of the business they call music. You have a soul-sucking day job, but hey, gotta pay the rent, right? Soon you’d love to quit and make music full time, but first you need to get some momentum going. You bedroom-produced a handful of songs and you’re ready to get streamed. Got $50 to drop on digital distribution for those five songs? “Ayyyyyy, I haven’t even bought a nice microphone yet!”
Do you really want to begin your career hundreds of dollars in the hole?
You can’t catch your dreams if you go broke trying. That’s why we’re dethroning The Old Way with Select Distribution, the smart, budget-friendly way to get your music on the biggest streaming platforms in the world. The Old Way requires you to spend at least $10 per song and $50 per album to get on “hundreds” of streaming sites, apps, and stores. That’s a fine offer for the more established artist with thousands of fans. That guy is confident he’ll make his money back in a few months. But the up-and-comer, well, she needs to be a bit more choosy with her money. Want to do some quick math?
In 2015, thousands of bands from around the world went head-to-head for a spot on the main stage at Hard Rock Rising in Barcelona, Spain. After a fierce competition and countless stellar performances, a panel of judges (including ReverbNation’s own Chief Creative Officer, Simon Perry), selected Minneapolis, MN’s Enemy Planes as the global winner.
For the second year in a row, ReverbNation is proud to open submissions to Summerfest 2016. This free opportunity will give artists the chance to perform at "The World's Largest Music Festival" in Milwaukee, WI. Check out the details below, and then submit your best tracks today!
MILWAUKEE (January 4, 2016) – Milwaukee World Festival, Inc. and ReverbNation launch year two of a three-year agreement that provides interested Artists the opportunity to take the stage at Summerfest, one of the largest and most successful music festivals in the world.
Since 1968, Summerfest has brought some of the biggest names in music, along with local favorites and emerging talent, to play for more than 850,000 music fans annually along the shores of Lake Michigan. This 11-day festival features more than 800 Artists spanning all genres, from alternative rock to country, hip-hop, Top 40, classic rock, indie and everything in between. Artists interested in the chance to perform at Summerfest can submit at Reverbnation.com now through March 31, 2016 for free.
“As we continue our efforts to provide the best and most diverse music to Summerfest fans, we are thrilled to be partnering with ReverbNation for a second year,” said Bob Babisch, Vice President of Entertainment, Milwaukee World Festival, Inc. “Last year, ReverbNation connected us with up and coming Artists that helped us build one of the strongest and most unique lineups we’ve seen in years and we’re excited to keep the momentum going.”
ReverbNation provides approximately 4 million Artists with exciting opportunities and promotional tools to achieve their career goals. ReverbNation’s curation-at-scale capability enables the company to identify bands among its members who are ready for high profile opportunities to build their careers, and empowers partners like Summerfest to discover emerging talent to continue to build a diverse lineup year after year. Last year, 40 ReverbNation Artists in total were offered slots to play at Summerfest.
“We are so pleased to be working with Summerfest for the second year in a row,” said Mike Doernberg, CEO of ReverbNation. “It’s a huge validation of our curation capabilities and of the quality of music on our roster. Additionally, we are pleased that Summerfest has worked with us to make the application process free of charge, something that was crucial for us and for our Artists. We’re all looking forward to having ReverbNation Artists performing on Summerfest’s world class stages again this year.”
(NEW YORK, NY) ReverbNation Founder and CEO, Michael Doernberg, today announced that Simon Perry has been promoted to the position of Chief Creative Officer, Head of A&R at ReverbNation. He was previously Senior Vice President of Creative, Head of A&R, joining the company is 2013.
In his new role, Mr. Perry will continue to lead the company’s impressive artist curation and development initiatives which bring substantive opportunities to promising ReverbNation artists to help them become successful. In addition to leading ReverbNation’s team of curation experts in major markets across the country, Mr. Perry also spearheads outreach to the larger music industry, including records labels, music publishers, concert promoters and the film and television communities. He also oversees ReverbNation’s CONNECT program, an artist incubator that will launch later on this year.
(DURHAM, NASHVILLE) ReverbNation, the company that has helped millions of emerging Artists advance their careers, and SESAC, the industry’s most progressive performing rights organization, announced a strategic relationship that provides a path for ReverbNation Artists to become part of the SESAC community. SESAC will initially be included as part of the CONNECT program, an Artist development incubator that will launch later this year. The program develops promising artists identified through ReverbNation’s curation-at-scale capability.
DURHAM, North Carolina – Milwaukee World Festival, Inc. and ReverbNation today announced a three-year agreement commencing with Summerfest 2015. This strategic alliance makes ReverbNation the exclusive online submission platform for musical artists interested in performing at Summerfest, “The World’s Largest Music Festival.”
Started in 1968, Summerfest has joined together the music industry’s hottest stars, emerging talent and local favorites with approximately 900,000 people from Milwaukee and around the world. Set along the shores of Lake Michigan, over 800 acts give over 1,000 performances across the 11-day festival performing music spanning all genres, from alternative rock to country, R&B, Top 40, classic rock, reggae and everything in between. Artists that would like the chance to perform at Summerfest can submit at ReverbNation.com now through March 31, 2015 for FREE.