DURHAM, N.C., Jan. 13, 2015 — ReverbNation today announced a strategic spin-off of its online advertising services division into a standalone corporate entity, AdWerx, Inc. The newly separated company, focused on making digital advertising simple for small businesses, will continue its expansion into new industries that had been planned prior to the spin-off. ReverbNation co-founder and President, Jed Carlson, will leave ReverbNation to assume the role of Chief Executive Officer of AdWerx. Michael Doernberg will remain the Chief Executive Officer of ReverbNation.
ReverbNation, in partnership with We Are The Hits, launched the #1TakeCovers video competition in early July to give our Artist community a chance to put their unique spin on a popular song. Artists were asked to choose from a list of 20 pre-approved songs and film their interpretation of the song in one continuous take.
Our panel of experts and tastemakers reviewed every submission. Then, the videos were judged on originality, performance, and quality of fan engagement through social media to determine the final results.