The streaming era creates its own superstars and music genres, such as bedroom pop. This particular style focuses on pop music that is written and produced by independent musicians largely in their bedrooms. Interestingly, bedroom pop has been attracting millions of listeners around the world, largely by listeners under the age of 25. In fact, we have a name for this group of audiences under the age of 25: Generation Z, or Gen Z for short.
Did you hear the story of the artist whose social media account got hacked and locked her out? Just like that, she lost 10k + followers. The worst part? This was the second time it had happened to her! The truth is, it happens far more often than you think, and not just to accounts with tens of thousands of followers. While sometimes it can be fixed, oftentimes, these users end up having to start from scratch and all those followers. Those potential buyers and supporters of what you offer are just….gone.
This is just one of many reasons that it is so important to have and maintain a healthy email list. Email lists might sound like something reserved for the big corporations. But when done right, your email list is the glue that holds you and your fans together. It’s a space for your most loyal followers, it’s a way to build connections, get vulnerable, and give them exclusive access to you. And best of all, unlike with social media, you don’t run the risk of losing those fans. There’s no risk of someone locking you out of your mailing list provider (and even if they do, odds are you’ve downloaded csv files of your followers and will still have their emails), or changing the algorithm (your emails will always be delivered to their inbox).
Unless you’re a musician who never releases music and writes songs that only you hear, building a strong connection with your listeners is something that should be on the top of your priority list. Making music that resonates with your fans is one thing, but there’s plenty of other ways to make an impact on the people who listen to your music the most. Here are three ways to help you better connect with your audience:
When it comes to getting in front of your fans and making them feel valued, social media is the next best thing to face-to-face interactions. It’s your opportunity to connect with your fans in a way that is 100% real, raw, and candid. While that might seem scary at first, the reality is that the more vulnerability you show your fans, the more you’ll find they connect with you.
People just want to feel understood and they’re naturally attracted to those that express the same struggles, joys, and feelings they do—so the more you’re able to show that on your social media, the stronger the connection.
In our fast-paced, competitive industry, there’s no room for a boring website. (Or worse—no website at all!) With the advent of social media, it can be easy to forget just how important having this central hub really is—a place to store your music, videos, bio, press photos, and tour dates, all in one neat little package for your fans and potential industry partners.
But neglect your website and you neglect your career. So here are some tips on how to make your band website less boring.
We’ve made exciting changes to FanReach, our email and social marketing solution, to provide you with even more flexibility and customization options that reflect your individuality. Read on to learn about the new updates and how you can use them to connect with and grow your fanbase.
Email and social marketing are essential ways to connect with your fans and we’re making it as easy as possible for you take advantage of these tools. The recent changes to FanReach allow you to express your individuality and creativity so you can create impactful emails and social messages that attract more fans. More fans = more gigs. Simple as that.
In our post The Biggest Misconception Musicians Have About Email Marketing, we offered tips on how Artists can start an email marketing strategy. We continued the conversation with Ferol Vernon, SVP of Artist Services at ReverbNation, to learn more about how musicians can get the most value out of emailing fans.
Experiment to Find Out What Works for You
For musicians, the prospect of creating an email campaign may seem intimidating. However, Ferol says it’s likely that most Artists will already have all the information they need to get started. Knowing how to market to your audience, means that first, you need to know your audience.
“You can read all the websites and papers out there on good marketing tactics, but at the end of the day, what works for your fanbase works for your fanbase,” says Ferol.
Watch to learn more about how you can take what you know about your fans and refine your email campaigns through continued experimentation:
A few months ago, ReverbNation surveyed artists and asked what digital tactics they use to promote their music.
Surprisingly, we found that Artists don’t think it’s important to use email marketing to communicate with fans. Why?
“I’m not a senior citizen, that’s why I don’t do email marketing.”
“Email is for old people.”
“Nobody cares about email anymore. They care more about social media.”
Ferol Vernon, SVP of Artist Services at ReverbNation (and our resident digital marketing expert) analyzed the survey results firsthand. I sat down with Ferol to learn where this perception of email came from and why he thinks it’s a dangerous view for artists to have.