4 Ways To Maximize Your Streams On The First Week

With the availability of streaming data for artists, the first week after releasing your music can provide important indicators. Your number of listeners, how they listened, and how your music may fit into larger playlists are all examples of important streaming data. Moreover, the insight from the data can also help you visualize potential projects for the future. Your first week of data is an essential indicator of whether you will get placed on major playlists or not. For these reasons, it is useful to have a strategy for your release in order to maximize your streams. In this article, we will look at four strategies to craft a successful first week:

Krissy4 Ways To Maximize Your Streams On The First Week
read more

The Best Thing Musicians Should Focus On In 2020

Musicians have a lot on their plates these days. We’re told that there’s virtually no chance we’ll succeed without throwing a huge amount of our time and energy into doing things like promoting our work over social media or carving out brands for our digital identities. But while there’s some truth to that advice, it won’t make a difference if the music you’re looking to share isn’t solid. Yes, in today’s music industry, artists shouldn’t expect to post music online and find a following without throwing in some hard non-musical work behind it, but many of us are missing the point of what it means to be creating music in 2020, and that point is to share compelling, interesting, fresh, and meaningful music. 

ColtonThe Best Thing Musicians Should Focus On In 2020
read more

6 Can’t-Miss European Tour Destinations

If you’re an American musician considering crossing the pond to tour Europe, you’ve got your work cut out for you. Touring can be massively challenging even under the best of circumstances, and figuring it out in other countries makes things even harder. But when you consider that some of the world’s best music destinations are in Europe, it’s easy to see that making the trek is well worth the hassle. Here are six can’t-miss music European tour destinations:

Rebecca6 Can’t-Miss European Tour Destinations
read more

5 Tips to Get the Most Out of Your Promote It Campaign

Online advertising is a great way to get more exposure and build your brand as an artist. At ReverbNation, we have a tool for that called Promote It. For as little as just a few dollars per day, you can promote a song, an album, a video, a show, or a website on Facebook or on popular music sites, for example, Amazon, Billboard, Pitchfork, Rolling Stone, MTV, and many more. It’s also quick and easy to put your ad together.

Promote It is one of our most popular tools and has been around for awhile, but we recently just rolled out a brand new user experience along with some new features. Let me take you through it:

Rebecca5 Tips to Get the Most Out of Your Promote It Campaign
read more

5 Guerrilla Marketing Tactics for Your Next Album Release

Here’s a sad story you may be all too familiar with if you’ve been trying to make it in the music world for a while:

Band works for months (or maybe even years) writing, rehearsing, and playing their songs at venues around town. Band meticulously records their debut album, books a release party at the best local venue they can find, and throws up some Facebook statuses and colorful posters around town up to promote the show. Band brings 45 people to a venue with a 300-person capacity. Band is sad. Band is also disappointed to find that none of the 391 blogs they sent emails to over the past three months wanted to review or even mention the new release they’ve worked so hard on.

With a constant cacophony of distractions, getting the world to care about the music you release can be a massively challenging endeavor. Conventional ways of getting the word out are proving to be fruitless even for bands on labels that can sell out shows.

The fact is, the music industry is more competitive than ever, and if you want any hope of getting people to care, you’ve got to be unique. Try these five guerrilla marketing tactics to help make your next album release more effective.

Rebecca5 Guerrilla Marketing Tactics for Your Next Album Release
read more

VIDEO: Jed Carlson discusses promoting upcoming shows and more on Renman Live!

Haven’t seen Renman MB Live? Then you’re missing out on one of the music industry’s best kept secrets. Steve Rennie — AKA Renman — is the longtime manager of Incubus and a driving force behind the band’s multi-platinum commercial success.

Last year he launched a weekly live web show, Renman MB Live, to provide “insider access” to the music industry. His no-holds-barred feedback on what musicians are doing right – and wrong – is fueled by 30+ years of music industry contacts turned guests; producers, promoters, marketing execs, breaking and signed bands.

This week, our own Jed Carlson, President and Co-Founder of ReverbNation, joined in right after Seth Hurwitz, owner of the legendary 930 Club, and shared some true pearls of wisdom (and some colorful language!)

In the video below, Jed gives insights on promoting shows. He includes a quick demo of how artists can “poster the web” with the details on their upcoming show, targeting likely fan on the very day they’re set to play using Promote a Show (after all, 81% music venues say same-day concert marketing is critical to drive awareness).

Jed concludes with a quick tour of Music For Good — our innovative music download platform that connects artists, fans and 13 amazing charities. Check out this video and discover just how much good downloading music can do!

JustinVIDEO: Jed Carlson discusses promoting upcoming shows and more on Renman Live!
read more

STUDY: Most music venues sell at least 75% of tickets at the door

81% say same-day concert marketing is critical to drive awareness

We recently surveyed 470 music venues around the world and their answers revealed that the majority of music venues sell most of their tickets at the door through walk-up traffic. Over eighty percent described day-of-show marketing and promotion as ‘important’ to driving that attendance.

While this may not come as a surprise to touring artists working to pack a house, these statistics suggest that consumers have a lot of choice when it comes to things to do on a Saturday night. And that many of them may be making their decisions about whether to go to the basketball game, the movies, or the concert, on the day of the event.

“Day of show promotions can be critical and with many shows, pulling out all the stops then is key to a successful event.” — Tonya Cooke, The Roxy Theatre, West Hollywood

We asked some artists and venues exactly how they create awareness for their concerts on the day of the show and consolidated this checklist:

Q: Is there a way to “poster” the web?

 

A: Actually, there is!

It’s the latest innovation in our Promote a Show service and it essentially makes it a snap to digitally poster the Internet with details on your show.  It blankets potential concert-goers that live near the venue with online ads across virtually every website they might visit on that day – making them aware of the concert as an option for their evening plans.

 

Here’s how it works:

 

The ads blitz fans through repetition about the show — increasing the awareness and the probability that consumers will recall the concert and suggest it to friends.

“Promoting shows used to mean shipping posters to venues and hoping for the best. But with Promote It, we can reach 1,000’s of local fans online for the cost of a stack of posters!” — Blameshift

Artists and venues are becoming more sophisticated about same-day awareness and promotion, and we hope these ideas help. 

Ready to “poster the web” for one of your shows?

JustinSTUDY: Most music venues sell at least 75% of tickets at the door
read more

Top 3 things musicians need in 2013

Hey musicians, what are your resolutions for 2013? Want to release a new album? Find new fans? Help others? Make it big or just pay the bills? If you’re like a lot of Reverb artists, it’s probably all of the above.

Well, listening to you (and a couple of million other musicians around the world) we’ve boiled it down to three things:

  1. Get more fans
  2. Sell more music
  3. Save money

Am I right? In that case, ReverbNation’s got you covered. Follow our advice below to start the new year off right:

1. GET MORE FANS

Think about it. You already spend money on instruments, on food and gas when you’re touring, on beer when you’re gigging. You should be thinking of promotion as just as important as putting gas in the van, just as rewarding as a cold one after a show.

I have a friend who spent almost $10,000 on his new album, but then he didn’t do anything to promote it. Does it sound familiar?

Maybe it’s not the investment that’s holding you back. A lot of bands just don’t know where to begin. That’s precisely why we developed Promote It. We’ve made it drop dead simple to create custom ads to promote your music on all the sites music fans flock to:  Pandora, YouTube, Facebook, Billboard, MTV and hundreds of others. Trust me when I say, you WANT to be where they are. Plus, it’s completely affordable — campaigns start at just $5/day. And if you’ve never tried Promote It, we’ll even let you run your first campaign absolutely FREE.

“With Promote It, I can get the same type of promotion as a major label and still be on an indie budget. Promote It is such an easy and effective way to get new fans for my music.” 

Whatever you’ve got going on — a new album release, a new song or a new video (coming soon) — we know that Promote It is the best and easiest way to get the word out there, get heard and gather in new fans. If you can think of any better way, let us know in the comments!

Try Promote It now. Free trial available for first time Promote It customers >>

2. SELL MORE MUSIC… WHILE HELPING OTHERS

Have you heard? We’ve just launched a new program called Music for Good and we couldn’t be more excited! For the first time ever, you can now choose to sell your songs directly from your Reverb profile.

Artists choosing to participate select a charity they’d like to support and for every $1.29 song they sell, half the proceeds go to their new non-profit partner.

Music For Good is the new way to sell music.

We’ve never done anything like this before, but it’s really a natural. We know that musicians like to support good causes — whether it’s an indie band playing a local fundraiser or a major celebrity effort for disaster relief. Musicians have influence, they have power. Can you imagine what 2.5 million ReverbNation musicians can do?? Together we know you can have a huge impact fighting disease, hunger, poverty and more — all while spreading beautiful music.

PLUS — and this is very important — we believe this partnership will help every artist sell more music. It gives people a reason to pull out the credit card on music again. It kicks piracy in the butt!

The way we see it (and we think you’ll see it too), the Music For Good program accomplishes two things: it supports charities AND it gets fans to spend money on music again. It’s good for charities and it’s good for your wallet. As a bonus, it’s good for your soul.

Are you an artist, but not on Reverb?

Already on Reverb?

Music fans: Want to buy some music and help a charity?

3. SAVE MONEY

This one’s a no brainer. If you already use one of ReverbNation’s premium services (press kits, digital distributions, newsletters, etc), or even paid services from another site, the smart thing is to switch to the Pro Bundle.

For less than $20 a month, you get ALL of the core marketing services you need to manage your career and more. Yes — digital press kit, email templates, a mobile app, widgets, plus digital distribution that expands every year — while the price stays the same. Holy smokes. That’s less than topping off your gas tank, buying Starbucks lattes for your friends, or getting a large 3-topping pizza in New York!

The Pro Bundle costs less per month than a large 3-topping pizza from Domino’s in NYC.

You’ll save mega bucks AND because it’s all in one spot, you’ll save time. I mean, if you prefer, you could go to Sonicbids for your press kit, Tunecore for your digital distribution, and FanBridge for your newsletter, Mobile Roadie for your mobile app, etc etc… but why go through the trouble of logging in at eight sites different sites when you can use just one? Plus you’ll get the added bonus of having just one super great support team to answer any questions. Like I said, it’s a no brainer.

Start marketing your music now >>

That’s it, folks. We truly believe the tools mentioned above will help you achieve your marketing goals in 2013. Our mission is — and always has been — ARTISTS FIRST. Now go out and make some awesome music!

And let us know what your 2013 resolutions are in the comments below.

JustinTop 3 things musicians need in 2013
read more