5 Ways To Get Press Without PR Or A Publicist

In today’s music industry, it’s very possible to get great press without a publicist. However, the challenge is getting noticed when there is so much music being released every day. Publicity is very important as it exposes you to a larger audience and gets you real, engaged followers as they find you from more trustworthy and credible resources. In that sense, press coverage in today’s world would include getting into traditional media outlets such as newspapers, magazines, and radio. Of course, there are also newer outlet types, such as blogs and other online channels, but in this blog post, I’d like to offer five tips to get press in the traditional media outlets without a  publicist. 

Dave5 Ways To Get Press Without PR Or A Publicist
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How Having Empathy For Those You Pitch Music To Can Improve Your Chances

Pitching music is a frustrating but crucial part of being a serious musician in 2020. If you want to play shows or put your music into consideration for playlists, radio play, and press coverage, some amount of DIY pitching has to happen. It’s natural to view the people you pitch to as hurdles preventing your music from finding an audience. However, that attitude will make it harder for you and your music to be taken seriously. Empathy is the ability to understand how someone else is feeling. Embracing empathy is something that will help your music career in the long run. 

ColtonHow Having Empathy For Those You Pitch Music To Can Improve Your Chances
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4 Ways To Maximize Your Streams On The First Week

With the availability of streaming data for artists, the first week after releasing your music can provide important indicators. Your number of listeners, how they listened, and how your music may fit into larger playlists are all examples of important streaming data. Moreover, the insight from the data can also help you visualize potential projects for the future. Your first week of data is an essential indicator of whether you will get placed on major playlists or not. For these reasons, it is useful to have a strategy for your release in order to maximize your streams. In this article, we will look at four strategies to craft a successful first week:

Krissy4 Ways To Maximize Your Streams On The First Week
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The Best Thing Musicians Should Focus On In 2020

Musicians have a lot on their plates these days. We’re told that there’s virtually no chance we’ll succeed without throwing a huge amount of our time and energy into doing things like promoting our work over social media or carving out brands for our digital identities. But while there’s some truth to that advice, it won’t make a difference if the music you’re looking to share isn’t solid. Yes, in today’s music industry, artists shouldn’t expect to post music online and find a following without throwing in some hard non-musical work behind it, but many of us are missing the point of what it means to be creating music in 2020, and that point is to share compelling, interesting, fresh, and meaningful music. 

ColtonThe Best Thing Musicians Should Focus On In 2020
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6 Can’t-Miss European Tour Destinations

If you’re an American musician considering crossing the pond to tour Europe, you’ve got your work cut out for you. Touring can be massively challenging even under the best of circumstances, and figuring it out in other countries makes things even harder. But when you consider that some of the world’s best music destinations are in Europe, it’s easy to see that making the trek is well worth the hassle. Here are six can’t-miss music European tour destinations:

Rebecca6 Can’t-Miss European Tour Destinations
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5 Tips to Get the Most Out of Your Promote It Campaign

Online advertising is a great way to get more exposure and build your brand as an artist. At ReverbNation, we have a tool for that called Promote It. For as little as just a few dollars per day, you can promote a song, an album, a video, a show, or a website on Facebook or on popular music sites, for example, Amazon, Billboard, Pitchfork, Rolling Stone, MTV, and many more. It’s also quick and easy to put your ad together.

Promote It is one of our most popular tools and has been around for awhile, but we recently just rolled out a brand new user experience along with some new features. Let me take you through it:

Rebecca5 Tips to Get the Most Out of Your Promote It Campaign
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5 Guerrilla Marketing Tactics for Your Next Album Release

Here’s a sad story you may be all too familiar with if you’ve been trying to make it in the music world for a while:

Band works for months (or maybe even years) writing, rehearsing, and playing their songs at venues around town. Band meticulously records their debut album, books a release party at the best local venue they can find, and throws up some Facebook statuses and colorful posters around town up to promote the show. Band brings 45 people to a venue with a 300-person capacity. Band is sad. Band is also disappointed to find that none of the 391 blogs they sent emails to over the past three months wanted to review or even mention the new release they’ve worked so hard on.

With a constant cacophony of distractions, getting the world to care about the music you release can be a massively challenging endeavor. Conventional ways of getting the word out are proving to be fruitless even for bands on labels that can sell out shows.

The fact is, the music industry is more competitive than ever, and if you want any hope of getting people to care, you’ve got to be unique. Try these five guerrilla marketing tactics to help make your next album release more effective.

Rebecca5 Guerrilla Marketing Tactics for Your Next Album Release
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VIDEO: Jed Carlson discusses promoting upcoming shows and more on Renman Live!

Haven’t seen Renman MB Live? Then you’re missing out on one of the music industry’s best kept secrets. Steve Rennie — AKA Renman — is the longtime manager of Incubus and a driving force behind the band’s multi-platinum commercial success.

Last year he launched a weekly live web show, Renman MB Live, to provide “insider access” to the music industry. His no-holds-barred feedback on what musicians are doing right – and wrong – is fueled by 30+ years of music industry contacts turned guests; producers, promoters, marketing execs, breaking and signed bands.

This week, our own Jed Carlson, President and Co-Founder of ReverbNation, joined in right after Seth Hurwitz, owner of the legendary 930 Club, and shared some true pearls of wisdom (and some colorful language!)

In the video below, Jed gives insights on promoting shows. He includes a quick demo of how artists can “poster the web” with the details on their upcoming show, targeting likely fan on the very day they’re set to play using Promote a Show (after all, 81% music venues say same-day concert marketing is critical to drive awareness).

Jed concludes with a quick tour of Music For Good — our innovative music download platform that connects artists, fans and 13 amazing charities. Check out this video and discover just how much good downloading music can do!

JustinVIDEO: Jed Carlson discusses promoting upcoming shows and more on Renman Live!
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