5 wishes on every musician’s list this holiday season

And just like that, the holidays are upon us!

With more than a few members of the ‘Nation finding themselves behind on their holiday shopping this year, we decided to lend our readers a hand with their wintertime rush by creating this list. For rankings, we polled trusted music authorities like this year’s high school talent show finalists and the host of the Bollywood Bonanza on the local college radio station.

Use it to build your own wish list, or share it with family, friends and fans to inspire gift ideas and spread the word about what you want this year!  Happy holidays, and good hunting:

5.  More Exposure – You’d think this wish is a no-brainer, but according to our data exposure barely beat the Amp Capo (honorable mention) out for the #5 spot on our list.  Perhaps it’s so obvious that it was taken for granted, but when we tallied the final results, exposure was cemented as one of those classic gifts that keeps giving.

4.  More Fans – Musicians across the board wanted more fans, citing the rush of hearing huge crowds singing their songs back to them and more money at the door as lead contributing factors.  Fans may not be this year’s Tickle-Me Elmo, but just like presents and pumpkin pie, they’re sure to satisfy just about anyone this time of year.

3.  Vantare Platinum Plus Tour Bus – Just like the pony you asked for every year as a child, the world’s most expensive tour bus really puts the ‘wish’ in this year’s wish list.  Blowing up the blogosphere with its Inca marble, antique bronze, and pearlized Italian leather interior, this $2.5M tour bus will ensure you never want to stop touring.  We hope you’ve been real good boys and girls this year…

2.  Buzz – Elusive and mysterious, few musicians are able to obtain this heady mix of recognition & momentum.  Buzz has the power to supercharge an artist’s career, but is difficult to create and even harder to maintain.  Given its promotional power and its rarity, it’s no surprise buzz ranked near the top of our list, bested only by the most overwhelmingly cited wish…

1.  ReverbNation Gift Cards – This year’s winner beat the competition handily for the #1 spot, and it’s easy to see why.  A Promote It Gift Card from ReverbNation allows musicians to promote their music on top websites like MTV, Facebook & Pandora, driving exposure where people go to discover new music.  Not only does Promote It help musicians get new fans from around the world, but sustained promotion builds buzz previously out of the reach of all but the most successful artists.  ReverbNation’s Promote It Gift Cards start at just $10  and give artists everything they’re wishing for this holiday season!  Except for the tour bus; but with promotion like this, 2013 just might be the year they can finally afford one.

Lucky for you, you can get this holiday season’s #1 gift for musicians right here! Whether you’re a fan or a musician, giving or receiving a gift card is simple:

If you’re a musician, log into your ReverbNation profile page and click the gift card ad in the right column.

You’ll be taken to your custom gift card purchase page. Simply copy the URL from your browser’s address bar and email the link to anyone buying you a gift this year.

If you’re a fan, find your favorite band’s ReverbNation profile page by entering their name in the search bar at the top of ReverbNation.com or navigating to their page directly. Click on the gift card ad in the right column to navigate to that artist’s custom gift card purchase page. There, just complete the form to customize your gift and schedule delivery.

This holiday season, treat a musician (or yourself!) to a gift that’s sure to please with Promote It Gift Cards from ReverbNation!

Justin5 wishes on every musician’s list this holiday season
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How-to video: Fast and easy way to create ads for top music sites

In case you missed the announcement about the new ReverbNation “Promote It on Top Sites” campaign, get the scoop >here<. Basically, with this campaign, independent musicians on a tight budget are finally able to create their own custom ads and promote them on top sites like YouTube, Pandora, MTV, Pitchfork, and Rolling Stone.

Watch the video below to see how easy and fast it is to make professional quality ads and start gaining fans from music sites you know and love:

Look at Jenny Kowalski’s and Fastwalkers’ ad on AllMusic.com

Want to see your ad on premium sites just like Jenny Kowalski and Fastwalkers got to see theirs on AllMusic.com? Just click the button below to be seen, get heard, and start building buzz!

JustinHow-to video: Fast and easy way to create ads for top music sites
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Your ads on premium music websites

ReverbNation can now promote YOUR music on premium music sites!  Welcome to Major Artist Marketing on an Indie Budget

We’ve cracked the code on major artist promotion by enabling ANY artist to target top music websites with simple point-and-click ad creation that’s not just easy — it’s affordable too.  It’s called “Promote It on Top Sites,” and it’s an amazing addition to our PROMOTE IT product.  You can use it right now, and campaigns start at just $25.  Create your own customized ads in 90 seconds, and have them up and running in hours. We’ll do the legwork, targeting your ads to premium sites that music fans visit — sites like:

Yup — you read that right. Your ad — your band — on the pages of the web’s most popular, most respected sites for all your next music fans to discover. Just like major stars that have management teams and mega bucks.[wpcol_1half id=”” class=”” style=””]

This powerful new tool levels the playing field so that you can shout across the web and promote:

  • Your band
  • Your next release
  • Your upcoming tour
  • Your latest review

Or anytime you need a push, or just want to make some noise! You can even try it for free*.
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It is so much easier to go through ReverbNation’s Promote It then doing it by yourself. I would’ve never thought my ad would be on a main page of a major website like MTV and Billboard. 

— Ramo

[/wpcol_1half_end]Need more info? Here’s how PROMOTE IT for Top Sites works:

You choose photos, colors, fonts, and more! Point, click and create two customized ads in 90 seconds…that’s what Jenny Kowalski did, and here’s what she created.

Potential music fans, and fans that have already expressed interest, will start seeing your ad on major sites…in just hours.

Let’s review:  

This is amped up music marketing that starts a buzz, builds momentum and ultimately gets your band and your brand noticed.

  1. Promote It on Top Sites targets your customized ads to sites like Spinner, MTV, YouTube, Billboard, Pitchfork, Amazon, Purevolume.com, Stereogum and more!
  2. It’s fast, easy and affordable — campaigns start at just $25!
  3. The ads are customizable, designed to grab attention and compel interest AND they come with matching landing pages and dynamic reporting so you always know where your ads have appeared.

This is music marketing that used to be available to only Major Artists!

If you’re like a lot of indie artists, you may have been stuck trying to figure out how to make people aware of your music on your own. You need to build some BUZZ. And since you probably don’t have the marketing budget of the major labels or mega stars, we figured you need a better way to make a splash .

You need PROMOTE IT for Top Sites

What are you waiting for? This is major label advertising on an indie budget.

Try it today for free*!

 

* The free trial for Promote It on Top Sites is available to artists trying PROMOTE IT for the first time.

JustinYour ads on premium music websites
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Bands: Target Ads at Fans Based on What They’re Listening to on Spotify, Rdio, Facebook & more

If your band sounds like The Flaming Lips, wouldn’t it be great if you could promote your music to people who are actually listening to The Flaming Lips on Spotify, Rdio, Rhapsody, Deezer, or MySpace?

Now you can!

We’ve taken our Promote It Facebook advertising solution (which, by the way, has been used over 100,000 times by artists since it’s launch lasts August!) and amped it up a level. Now you can target your ads to the fans of artists with a similar sound…when those fans are actually listening to that similar artist (or at least soon after.)

Choosing similar Artists is the key!

When you set up a Promote It campaign, we ask you to name up to five ‘similar artists’ whose fans might be receptive to discovering your music.  We then use that info to not only target fans who have listed those similar artists as a ‘like or interest,’ but who have also recently listened to them on Spotify, Rdio, Rhapsody, Deezer, or MySpace.

 

 

 

This is huge!  After all, the best time to tell someone “If you like Artist X, you might like Artist Y” is when that person is engaging with (or has recently engaged with) Artist X.

Now, to be clear, we’re not able to target the ads to show up only at the very instant that the fan is listening on one of those services (although that can happen).  We’re targeting fans who have listened  ‘recently’ as defined by Facebook.

Easy and “baked in”

This targeting tech has been ‘baked in’ to all of our existing Promote It campaigns, and ANY Artist can try it for as little as $25 per campaign (our minimum).  Artists don’t need to pay anything additional, or check any new boxes, this amped-up targetting comes standard.

How can you use it?

1. Promote a Song
The new targeting shows ads to people who have recently listened to a similar artist on one of the five sites mentioned above, driving them to a landing page where the fan can play a song by the new artist and download the song in exchange for a “like” and, potentially, a share and their email address.

2.  Promote a Facebook Page
Same as above, but a click sends people to a Facebook page of the Artist’s choosing — including your Band Profile page.

3.  Promote a Show
Same as above, but it targets only fans that live near the upcoming concert being promoted.  It directs them to a landing page that allows them to play music from all the Artists on the show bill and prompts the fan to RSVP and buy tickets (or get them for free if the Artist does a ticket give-away).

Bottom line? If you sound like Radiohead, now you can advertise to their fans when they’re still humming “Lotus Flower.” Think you’re the next Skrillex? Put your ad in front of his devotees right after they’ve blasted “Bangarang.”

Now you can reach new fans right when they’re primed, pumped and ready to discover their next favorite artist — YOU! 

Try PROMOTE IT today.

JustinBands: Target Ads at Fans Based on What They’re Listening to on Spotify, Rdio, Facebook & more
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Promote It Now Lets Artists Compare Their Results to Their Genre Peers

One of the biggest challenges of advertising your music and shows online is understanding how well your ad campaign is doing, regardless if you promote with Google AdWords, Facebook Ads or ReverbNation’s Promote It.  Most advertising platforms report how many impressions and clicks you get and Promote It also reports the actions fans take on your landing page.  But until now, artists still didn’t know if their campaign results were good or bad.

Screenshot of Promote It's easy-to-understand genre comparison chart

We have updated the Promote It campaign results so that artists can directly compare their results with the peers in their genre. For example, a metal artist that is promoting a new song can see that he is getting 14% more fan interactions than other metal artists. When an artist falls below their genre average, Promote It provides actionable feedback for the artist to improve the results of their next campaign.

“I’ve been advertising on Facebook for years now, with no real way to gauge my results,” said Brian Hazard of Color Theory, an electronic artist and music promotion blogger. “With this update, Promote It lets me compare my numbers with other electronic acts. It’s nice to see how I stack up, but more importantly, it’s going to help me run more effective campaigns.”

Promote It now provides a complete set of tools to run optimal Facebook ad campaigns. Artists are no longer blindly buying online ads and hoping something works. Promote It makes sure they have the necessary information to succeed with their promotions.

Go here to learn more about how Promote It can help you promote your songs, Facebook Page, and live shows.  www.reverbnation.com/promoteit

Read more: Inside Facebook wrote an article about it.

 

JustinPromote It Now Lets Artists Compare Their Results to Their Genre Peers
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