Stop Marketing Every Song the Same Way

Kevin Breuner

Kevin Breuner

September 11, 2026

Stop Marketing Every Song the Same Way

Independent artists have been handed a standard release formula: Announce the song. Ask fans to pre-save it. Post a teaser.…


How to Write Better Ad Copy for Your Music

Kevin Breuner

Kevin Breuner

April 1, 2026

How to Write Better Ad Copy for Your Music

A lot of artists know when an ad looks messy. Fewer realize the words might be the bigger problem. Even…


What Makes a Compelling Ad? A Musician’s Guide to Better Ads

Kevin Breuner

Kevin Breuner

March 25, 2026

What Makes a Compelling Ad? A Musician’s Guide to Better Ads

If you’ve ever made an ad for your music and thought, “This should be working better than it is,” you’re…


Explode your music on TikTok & Reels

Kevin Breuner

Kevin Breuner

February 11, 2026

Explode your music on TikTok & Reels

How to get real creators to use your song—and turn that attention into fans for your catalog You can post…


How to Turn a Viral Video Into Real Fans (2026 Edition)

Kevin Breuner

Kevin Breuner

February 4, 2026

How to Turn a Viral Video Into Real Fans (2026 Edition)

You’ve seen it happen (or you’ve lived it): one video pops off. Your follower count jumps. Your comments are on…


5 music marketing mistakes to avoid

Kevin Breuner

Kevin Breuner

January 30, 2026

5 music marketing mistakes to avoid

The best new music in the world won’t go very far without good music marketing. Unfortunately, there are five common…