In a world full of spammers and unapologetic super-promoters, cutting through the clutter with sincere, genuine, and thoughtful music feedback will greatly increase your odds of building valuable relationships with other artists. Ask yourself: Would you rather have someone give you thoughtful insight with actual proof that they listened to your work, or just a two-word comment and an emoji?
If you want to really learn how to provide strong feedback online that can develop into authentic relationships, try putting the following tips into action.
Imagine you’re at a concert. You’re awestruck by the band and all you can think is, “How can I get more of these guys?” After their set, you hurry over to the band merch booth ready to hand over your hard-earned cash. Then, seeing nothing but oversized tees, CDs, and maybe a sticker or two, your heart sinks. Sure, it’s better than nothing (and you may even buy an oversized T-shirt that you’ll never wear), but it’s not what you hoped for, and you’ll leave the show feeling a bit let down. This is a scenario I’ve found myself in more times than I care to count.
Wouldn’t it be nice to have an assistant helping you with routine online stuff, like posting on social media the way you want, helping build your Twitter lists, informing you about new PR opportunities and doing other such handy things?
While web apps are rarely referred to as “assistants”, there are two tools I use actively and treat as virtual (literally) assistants – they are IFTTT and Zapier. IFTTT (stands for If This Then That) is a free app which I recommend you to start with.
When social media first began taking over the world over a decade ago (!), a lot of people initially focused on nothing but the numbers. Who had the most social media fans, which photos were getting the most likes, and pretty quickly, thousands turned to tens of thousands, which became hundreds of thousands, which in turn was replaced by millions. Now, the biggest stars on the planet can collect followings in the tens or even hundreds of millions depending on the platform…but that’s not necessarily how the world counts a success on social media any longer.
Music may be your main focus, but if we’re talking social media, graphics, photos and videos are grabbing fans’ attention first — whether they’re at their computer watching YouTube or checking Instagram on their phones. So, to get your 2015 social posts off to a solid start, we’re sharing this helpful infographic from SetUpABlogToday.
Check back here for more tips on maximizing fan engagement in the coming weeks. Meanwhile, get cropping!
As an Artist, you’re probably relying on some form of social media to spread the word about your music. But today, it’s not enough to only update your fans with messages about your music.
We sat down with social media marketing expert Jim Tobin, President of Ignite Social Media, to find out where musicians often fall short in their social media strategy, and to learn how they can start making improvements today.
Watch the full interview above and read some of the highlights below:
When musician Ryan Trauley logged into Facebook to check the performance of a recent post to his band Oulipo’s page, the results shocked him.
“I have 800 fans on my page, but this post I wrote about my show was only seen by 10 people. I don’t understand how that’s possible,” said Trauley.
Ryan isn’t the only one surprised. Every day more artists are noticing that they’re reaching fewer and fewer fans on Facebook. Why is this happening?
Facebook is reducing the number of people who see your posts in their News Feed organically. They’re accomplishing this by cutting down on a number called “Organic Reach*,” which refers to how many people you can reach for free on Facebook by posting to your Page.
ReverbNation has been a longtime advocate of artists promoting themselves using social media. In 2007, we developed Band Profile, the first Facebook app for artists. Band Profile was designed to help artists take advantage of the growing platform, and to share everything with their fans, from songs to updates to merch.
Since then, ReverbNation has continued to integrate products closely with Facebook, including tying our ad offerings into Facebook through its API. In fact, we were one of the first partners invited to use their API (Application Programming Interface).
Given our front row seat to the ever-changing landscape of Facebook, I spent some time talking to those knowledgeable about the platform. I asked two key ReverbNation team members some questions and received some interesting responses.
You’ve got heart, kids! Thanks to your help, we now have over 100,000 artists supporting Music For Good. An idea that started 10 months ago has turned into a movement, and one that has built some amazing relationships between charities and independent artists. We could tell you all about it, or you could watch for yourself in this video below:
100,000 artists joining in 10 months to help 13 charities. Pretty great, right? We think so, and we are excited to see how Music For Good will continue to grow.
Special thanks to all of the charities who are a part of Music For Good!
We want you to celebrate with us! If you watched the video above, you probably have a good idea of how we’re sharing the good news with our friends, family and fans: Through a campaign we’re calling “100,000 Hearts.” Since you’ve put so much heart into Music For Good, we want you to show us your heart! And, no, we don’t mean like this:
We were thinking something more like this!
Take a picture of you “showing your heart” in any way that you choose. Then, post your photo to Twitter, Instagram, Pinterest, or our Facebook timeline using the hashtag #100kHearts. We’ll retweet your tweets to our 200,000+ followers and you’ll join thousands of other artists in celebrating this fantastic accomplishment. Be on the lookout for a brand new Pinterest board with a collection of all the 100,000 Hearts submissions!
While we could talk all day about how great the program is and how great all of you are, we’ll let our artists and charity partners speak for themselves! Take a look at the quotes below to see how this program has made a difference in the lives of those involved. And if you aren’t on Music For Good, check it out and consider becoming a part of the program today!
Bob Ferguson, Creative Alliances & Music Outreach Project Manager, Oxfam America: “Oxfam America is incredibly excited at the growth of ReverbNation’s Music For Good initiative. Through MFG, Oxfam has over 8000 artists pledging their support and music to us, and that’s the kind of loud noise we love!”
Christy Turlington, Founder, Every Mother Counts: “Through ReverbNation’s Music for Good, 2000 musicians and bands are now spreading the word about Every Mother Counts, which allows us to reach wider audiences with our mission. By sharing these universal stories, we bring more global awareness to maternal health challenges and solutions. Together, we can make pregnancy and childbirth safe for all moms.”
Scott Harrison, CEO and founder, charity: water: “The Music for Good program through ReverbNation allows us to connect with different types of artists. Being a charity partner has allowed us to tap into a unique, new demographic we have not previously been able to reach, creating a relationship where artists can use their gift for good and bring clean and safe drinking water to people in developing countries.”
Mike Peters, Co-Founder, Love Hope Strength & international touring musician with The Alarm and Big Country: “Through ReverbNation’s life affirming Music For Good campaign we have not only raised much needed dollars, but we have also engaged thousands of artists in our mission to ‘save lives one concert at a time’ by registering marrow donors at artists’ concerts.”
Toby Lightman, ReverbNation artist and supporter of Half the Sky Movement: “Being a part of Music For Good has been an amazing experience, and has allowed me to learn about and support a charity I knew nothing about previously. It’s an indescribable feeling knowing that your music not only entertains people from around the world, but goes towards a greater good and is a part of something bigger.”
Jed Carlson, President and Co-Founder, ReverbNation: “It’s obvious that well-known musicians, like Bono and Willie Nelson, can influence fans to connect with great causes. What’s so gratifying about Music For Good is the confirmation that independent artists in the aggregate can affect the same behavior. In fact, Music For Good really surpassed our expectations in terms of both artist participation and global significance. What started as an idea — downloads that donate — has evolved into a movement, one that establishes and nurtures philanthropic mindsets. It’s reinforced the premise that independent musicians have influence that can lead to real impact.”