Music Marketing Inspo: Mipso’s Custom Coffee Promotion

So I’m on my Saturday morning coffee run at a local joint called Joe Van Gogh when I unexpectedly experience a great example of unconventional music marketing. While the barista readies my organic Ethiopian blend, I peruse the bags of coffee being displayed at the counter when I see it: a limited-time specialty brew care of a local indie Americana quartet called Mipso. After reading a bit more about the band and the HARMONY BLEND promotion they thought up, I had to pick their brains a bit.

DaveMusic Marketing Inspo: Mipso’s Custom Coffee Promotion
read more

Save Hours Marketing Your Music With IFTTT

Wouldn’t it be nice to have an assistant helping you with routine online stuff, like posting on social media the way you want, helping build your Twitter lists, informing you about new PR opportunities and doing other such handy things?

While web apps are rarely referred to as “assistants”, there are two tools I use actively and treat as virtual (literally) assistants – they are IFTTT and Zapier. IFTTT (stands for If This Then That) is a free app which I recommend you to start with.

DaveSave Hours Marketing Your Music With IFTTT
read more

4 Tips To Engage More With Your Social Media Fans

When social media first began taking over the world over a decade ago (!), a lot of people initially focused on nothing but the numbers. Who had the most social media fans, which photos were getting the most likes, and pretty quickly, thousands turned to tens of thousands, which became hundreds of thousands, which in turn was replaced by millions. Now, the biggest stars on the planet can collect followings in the tens or even hundreds of millions depending on the platform…but that’s not necessarily how the world counts a success on social media any longer.

Dave4 Tips To Engage More With Your Social Media Fans
read more

It’s About the Relationship: How I Got to 1.5 Million YouTube Followers

This post was originally published on the Flypaper blog by Soundfly just before the holidays and is being shared with their permission (we love them guys!). 

It’s almost the holiday season yet again, and to many singers and songwriters like myself, that means Christmas albums are popping up everywhere. I recently released my own album of Christmas music, A Hollens Family Christmas, so I’ve been thinking a lot lately about how to cut through the noise and continue successfully building my community of listeners and fans, despite running up against endless competition online.

DaveIt’s About the Relationship: How I Got to 1.5 Million YouTube Followers
read more

Get Music Feedback From Twitter Like Brian Hazard Does

Though I’d reaaaallllly like to say we’re the only way to obtain unbiased music feedback from consumers, that’s not necessarily the truth. Brian Hazard, he of the ten-album Color Theory and head mastering engineer at Resonance Mastering, put this belief into play recently when he took to Twitter to solicit some lyrical recommendations from his followers.

DaveGet Music Feedback From Twitter Like Brian Hazard Does
read more

How Musicians Can Create a Compelling Instagram Story Fans Will Love

Social media, on principle, exists to give your fans and followers greater insight to who you are offstage and outside the studio. Many artists, however, are reluctant to weigh down their feeds with mundane check-ins and some are nervous about posting personal photos. For musicians on Instagram, there’s a popular new feature that solves all these challenges. 

DaveHow Musicians Can Create a Compelling Instagram Story Fans Will Love
read more

Live Streaming For Musicians Is Not About Entertainment

If you break live streaming down into its core components – a performer, an audience, and a camera in between them – the fast-growing method of communication looks an awful lot like a source of entertainment. Why else would 100 million people go online every month to watch someone play a video game? But I’m here to tell musicians looking to find success through live streaming that it’s NOT all about entertainment.

DaveLive Streaming For Musicians Is Not About Entertainment
read more

Why Social Media For Musicians Is Easier For Some Bands Than Others

Social media for musicians needs to be about more than just tour dates and other pertinent info. A lot of people want to feel closer to the music they love and the people who make it, and your Instagram, Twitter, Facebook and all the rest should reflect that. Give the people what they want: A more personal connection.

DaveWhy Social Media For Musicians Is Easier For Some Bands Than Others
read more