Touring is hard. That’s always been true, whether you’re Taylor Swift or a brand new band with very few fans.
But given the challenges of inflation and unpredictable attendance at live events in 2023, touring might feel more difficult than ever. Especially if you haven’t built a reliable touring network and audience yet. You don’t want to take a leap of faith, play a bunch of empty venues, and go home broke.
So if you’re an artist who wants to get on the road, here are some tips to help you make touring a profitable adventure that actually moves your music forward: