There are so many way to communicate with audiences these days, and so many tools at our fingertips, it can feel overwhelming to choose the best ones to focus on. There’s one thing in particular though that doesn’t get talked about nearly enough despite its immense power. That is: live streaming.
In recent years especially, live streaming has become a powerful tool to connect with fans, reaching them wherever they are in the world. This has allowed performers to supplement their touring, or replace in-person events altogether.