Touring is hard. That’s always been true, whether you’re Taylor Swift or a brand new band with very few fans.
But given the challenges of inflation and unpredictable attendance at live events in 2023, touring might feel more difficult than ever. Especially if you haven’t built a reliable touring network and audience yet. You don’t want to take a leap of faith, play a bunch of empty venues, and go home broke.
So if you’re an artist who wants to get on the road, here are some tips to help you make touring a profitable adventure that actually moves your music forward:
There are so many way to communicate with audiences these days, and so many tools at our fingertips, it can feel overwhelming to choose the best ones to focus on. There’s one thing in particular though that doesn’t get talked about nearly enough despite its immense power. That is: live streaming.
In recent years especially, live streaming has become a powerful tool to connect with fans, reaching them wherever they are in the world. This has allowed performers to supplement their touring, or replace in-person events altogether.
If you’re starting out, it makes sense to look for every performance opportunity available. Every chance to play in front of people brims with the promise of experience – whether it’s the open mic night at your local coffee shop or opening for another band. However, there will come a time when developing artists have racked up the experience required to put on great shows. At this stage, saying yes to every opportunity that comes your way could hurt your career instead.
Touring can be really exciting. You get to see the world, meet new fans, and hang out with your bandmates for weeks or months on end. While it comes with the occasional struggle, it’s an integral part of building your fan base and growing your career as a serious musician.
If you’re a performing artist, how can you leverage this opportunity to earn money while on tour? Here are some ways to generate extra income while on the road:
With the highly anticipated return of live music, many musicians around the world are currently hitting the road for long tours. Some experienced artists are venturing out on big national or international trips after a hiatus, while others are touring for the first time.
Regardless of your performance experience, making sure your mental health is a top priority on tour is one of the best things you can do both yourself and your music. These three tips will help you stay mentally healthy on long tours:
With venues opening their doors again in many parts of the world, you might find yourself feeling strangely nervous to perform in front of other people for the first time in years. Or, you could be new to live music and overwhelmed with dread at the thought of getting up on stage. Nerves can be a serious problem for performing musicians and stage fright has the power to thwart your performances even if you’ve practiced more than you think you need to. But nervousness doesn’t have to cause problems for your music career if you prepare in the right ways. Gradual exposure to live performance situations can help you overcome your fears and thrive on stage.
Touring overseas might seem like a dream, especially when you’re going to places you’ve never been to and doing what you love. However, it can be more complicated and risky than touring in your home country. If you’re thinking of booking an international tour, consider these three things:
Much of your musical life as a creative might be spent working in front of a computer screen, but make no mistake. Live shows are more important than ever before when it comes to building an audience and carving out a musical identity. In a music climate where fan-musician relationships are being strained by the coldness of playlist culture, in-person performances are a chance to build a genuine human connection that often feels missing in many music experiences today.