One of the ways of building a strong live music presence is having successful ticket sales. While many artists start out playing in cafes or restaurants that already have an “in-house audience” presence, when we start playing in concert venues this is not the case. Concert venues typically do not have their own crowds who come to check out concerts. Rather, they make money by selling tickets to the crowd which the band brings. Consequently, the success of a show and the ticket sales almost entirely depend on how well the band or the artist promotes the concert. So, in this blog post I will provide some strategies to increase ticket sales based on my experiences as an independent artist.
Whether you’re a weekend warrior playing in a regional city close to your hometown or embarking on a long national tour, being able to promote shows in cities you’ve never played in is vital for bands trying to find momentum and new fans. But getting the word out in a new city isn’t easy, especially for new and unestablished bands. Here are three tips to help promote shows in places you haven’t played before:
Even under the best of circumstances, performing can be an anxiety-inducing experience for artists. Since artists are under so much stress at shows, they’re easy to offend. The musicians that artists perform with end up being massively important connections throughout their career, so staying on their good side is essential. Here are four show faux pas to watch out for while playing live:
The myriad of benefits and drawbacks of touring apply to much more than just stuff closely associated with music. Bands who take on the burden of touring expose themselves to a world that most non-musicians never see. Here are a few of them:
One of the best ways to expand your audience base is to venture out to play in different countries. Playing internationally not only helps to connect with new audiences, but is also a great way to do more event organizing, touring, and to enhance your musicianship experience. Getting to experience new cultures and seeing new countries could inspire new music!
In this blog post, I would like to breakdown international touring on four fronts for independent musicians: The what, where, when, and how. As a U.S. based musician, I would also like to explain to you this process through my personal experiences. Hopefully you can find some lessons and use them in your future touring efforts.
Just like getting started before any tour, it is best to start by asking yourself and determine what is the purpose of this tour. Are you promoting your newest album? Do you want to teach masterclasses and workshops? Do you want to make money?
For a new band, the prospect of touring is usually hugely exciting. Experienced musicians who’ve spent time out on the road trying to further their careers are well aware of how tedious and thankless touring can be, but unestablished artists and young musicians typically don’t have anything but popular culture to reference when it comes to perceptions about what touring is really like. If you’ve never toured before and are dying to bring your music to new regional, national, or even international audiences through touring, make sure you’ve done these three things:
Summertime is one of those wonderful times of year where it simply feels like anything and everything is possible. The sun is shining, you’re eating a lot of ice cream, and all your favorite festivals and bands are rolling through town. If you’re reading this article, odds are you’re one of those bands that are planning to do exactly that—embark on your very own summer tour.
Since there are a lot of ins and outs to booking a solid tour, we’re here to go over some of the basics in helping you prepare. From scheduling to merch, we’ve got your go-to guide for making this the coolest tour yet.
Hecklers are something usually associated with comedians, but they’re something musicians have to deal with every now and then too. In the comedy world, obnoxious audience members are something most of us view that’s inextricably linked to the artform. When comedians develop their unique voice and start performing in public, their ability to handle problematic members of the audience grows with them. But because heckling in music is much less common, it can lead to bruising experiences for musicians.