Want more people to listen to your new music?

Well then, let’s first assume you’re already using your email list. That’s good, because your email subscribers are likely to be your most reliable listeners.

But that doesn’t mean they’re actually opening all your emails.

Which is why it’s important to take your subject lines and social captions up a notch when you have new music to promote.

Don't have an email solution yet? This one feature alone makes your ReverbNation membership worth it!

How to get fans to open your emails

Of course your subscribers can’t click through to stream your new track unless they open and read the email, right?

So in this quick video below I’ll show you how to improve your email subject lines:

The formula is pretty simple:

  1. Make it about them, not you
  2. Personalize it when appropriate
  3. Don’t use musician lingo; talk about feelings and stories
  4. Create a sense of urgency or mystery

That’s how to avoid the cliche and ineffective “My new single is out now on Spotify” message.

And also how to replace it with something that gets more people opening your emails, clicking to hear the music, and falling in love with your songs.

Happy emailing!

More in Promotion



How to get nano-influencers to promote your next release

ReverbNation

ReverbNation

July 12, 2024

How to get nano-influencers to promote your next release

A nano-influencer is a social creator with


How Billie Eilish uses email (and you can too!)

Chris Robley

Chris Robley

June 24, 2024

How Billie Eilish uses email (and you can too!)

Does Billie Eilish rely on her fame (or Instagram) to get her most important messages out there? No! She uses…


6 reasons you should be collaborating with other musicians

Chris Robley

Chris Robley

June 1, 2024

6 reasons you should be collaborating with other musicians

Every artist should be involved in some kind of collaboration with other musicians. Here are 6 big reasons why!


How to get nano-influencers to promote your next release

ReverbNation

ReverbNation

July 12, 2024

How to get nano-influencers to promote your next release

A nano-influencer is a social creator with


How Billie Eilish uses email (and you can too!)

Chris Robley

Chris Robley

June 24, 2024

How Billie Eilish uses email (and you can too!)

Does Billie Eilish rely on her fame (or Instagram) to get her most important messages out there? No! She uses…


6 reasons you should be collaborating with other musicians

Chris Robley

Chris Robley

June 1, 2024

6 reasons you should be collaborating with other musicians

Every artist should be involved in some kind of collaboration with other musicians. Here are 6 big reasons why!