You’ve booked an exciting show.
Now it’s time to tell the world so you can sell out the venue and play to a packed house.
If you’re like a lot of musicians, you might jump to announcing the show on your favorite social app. Job done, right?
Wrong! Not all your audience is hanging out in the same place that you do. So it’s important to announce your show in lots of places where music fans might notice.
To make sure certain outlets or segments of your fan community don’t get neglected, we put together the quick list below.
Check it out next time you book a show!
Places to post your concert details
Your website & email, including:
- Your tour or concert page
- Announcement bars
- Marketing pop-ups
- Announcement email
- Follow-up emails to create urgency as tickets sell out
Official web properties, including:
- The venue calendar
- The venue socials (do collaborative posts when possible!)
- The ticketing site
Your online concert calendars, including:
Social platforms, including:
- Creating a Facebook Event
- Posting on X, Threads, LinkedIn, Discord, etc.
- In-the-moment posts on Instagram Stories and Snapchat
- Geo-tagged videos on Reels and TikTok
- YouTube Cards (if you’re in the YouTube Partner Program)
Other events:
- Mention the show on livestreams
- Or at other live shows
- Local interviews or in-studio performances
Local PR, including:
- Music press and arts weeklies
- Music blogs
- City newspapers
- College and community radio stations
- Neighborhood papers, zines, or blogs
- The Chamber of Commerce
- Any other organizations that manage city events calendars
Posters and fliers at:
- The venue
- High-traffic outdoor areas
- Pinned on community boards
- Libraries and coffee shops
- Music stores (both record shops and instrument retailers)
Want industry access to book better gigs and move your music forward?
Get started today at ReverbNation!
