In today’s music industry, it’s very possible to get great press without a publicist. However, the challenge is getting noticed when there is so much music being released every day. Publicity is very important as it exposes you to a larger audience and gets you real, engaged followers as they find you from more trustworthy and credible resources. In that sense, press coverage in today’s world would include getting into traditional media outlets such as newspapers, magazines, and radio. Of course, there are also newer outlet types, such as blogs and other online channels, but in this blog post, I’d like to offer five tips to get press in the traditional media outlets without a publicist.
In times of intense turmoil and uncertainty, creativity can give artists meaning, comfort, and direction when they’d otherwise feel aimless. Musicians are just one of the countless groups of people seeing their professions get upended during the COVID-19 crisis. Embracing creativity during this painful time won’t bring your life back to normal or fix what’s wrong. But it can make some of our lives better in a meaningful way.
With schools closed for the foreseeable future, music lessons have also moved online. The good news is that online teaching is a solid alternative to in-person teaching, provided that you prepare ahead of time and take the necessary precautions. So, in this post, I would like to outline four tips for teaching online music lessons:
The world has a romantic image of how music is made that often involves scenes of musicians caught up in moments of passion and despair expressing their emotions through music. Sure, this sort of thing does happen to some of us from time to time. Yet, the truth is that great music almost always takes hard, consistent work to make. Inspiration is essential for creating music that connects with people. However, it’s up to us to be listening and ready for when it comes to us. That’s where the importance of a consistent, productive songwriting practice comes in. No matter who you are, making songwriting a part of your routine will result in you creating better music. Here are four tips for building a strong, fruitful practice:
The streaming era creates its own superstars and music genres, such as bedroom pop. This particular style focuses on pop music that is written and produced by independent musicians largely in their bedrooms. Interestingly, bedroom pop has been attracting millions of listeners around the world, largely by listeners under the age of 25. In fact, we have a name for this group of audiences under the age of 25: Generation Z, or Gen Z for short.
I want to say this right off the bat. Music can’t fix what the world is going through right now. It doesn’t have the power to cure COVID-19, bring someone’s job back, or heal the sick. But what it can do is comfort and relate to people. That’s no easy task in a world chock full of despair and anxiety everywhere you look. If you’re reading this, there’s a good chance your music plans have dramatically shifted over the past couple of months. Mine certainly have. I don’t know what the future holds for my music career, especially when it comes to performing live. However, I do know how crucial music is in the lives of countless people right now. That gives me a lot of hope and purpose.
It’s becoming obvious that this crisis has already transformed the world beyond recognition, and there’s no sign of things slowing down or becoming easier anytime soon. But when the dust settles and we adjust to a new normal, I believe that music will have been an integral part of helping everyday people cope through what they’ve been through.
Pitching music is a frustrating but crucial part of being a serious musician in 2020. If you want to play shows or put your music into consideration for playlists, radio play, and press coverage, some amount of DIY pitching has to happen. It’s natural to view the people you pitch to as hurdles preventing your music from finding an audience. However, that attitude will make it harder for you and your music to be taken seriously. Empathy is the ability to understand how someone else is feeling. Embracing empathy is something that will help your music career in the long run.
How listenable is your music? It’s a question some musicians don’t often bother to ask themselves, but it’s important. Most serious musicians aren’t angling to become the world’s next big superstar. Striving to make music that listeners genuinely connect with should be the goal, regardless of the style. But, the art we create and our plans/expectations we had before we made it are two very different things.