I’ve got some news for you that might be hard to believe if you’re a musician hard at work in 2019. CDs are not a thing of the past. Far from it, actually. Believe it or not, there’s a couple of occasions in music where downloads and sending out links to stream your music simply won’t suffice. Technology has massively transformed the way the music industry operates, but there are a few things that have managed to weather the changes so far, and CDs is one of them. Here are three instances where you’ll need to duplicate CDs in your music career:
Earning money, winning over fans, and wowing critics are all reasonable things for an artist to strive for in music. Everyone who makes music seriously has different opinions of what it means to be successful, but we’re all the same in the way we create, share, and perform music with certain goals in mind. But there’s a point for many musicians when zooming in too close on success can actually hurt a music career. When does striving for success become harmful in music?
Some unestablished bands set out to tour for the first time abroad or overseas with the expectation that their time will be spent sightseeing, mingling with locals, and playing a bit of music. However, the harsh demands and innate discomfort of DIY touring comes as a rude awakening for bands who equate touring to fun, carefree vacationing. Today, we’re sharing three reasons why thinking of tour as a vacation is a bad idea.
It is no secret that merchandise sales are important revenue sources for artists. Concerts and tours are an especially great way to sell merchandise after the shows while you meet and greet your fans.
Fans love buying merch for multiple reasons. Primarily, they would like to support the artist. Secondly, they liked the music and had a good time at the concert. They also would like to take a souvenir home to remind them of this great experience. Maybe they would like to buy a gift for a friend. Perhaps they would like to listen to your CD in their car, or keep your memorabilia on their desk, refrigerator, or cubicle.
While fans are motivated to buy merchandise, how much merchandise you are going to sell in the end is dependent on your product variety, your timing, and your interaction with your fans. These factors can make all the difference in terms of how much merchandise you are going to sell in the end. To bring some light to the process of selling more merchandise in concerts, I’ve compiled a list of four ways you can increase your sales:
On the surface, few things are as revealing about a person as the sort of music they claim to like. Think, for a moment, about the major genres of music out there and the social and economic stereotypes associated with each. For decades, music has been used as a social tool to figure people out by categorizing them into neat, predictable boxes. Musical stereotyping has always been problematic, but in 2019, it’s also becoming woefully inaccurate about not only music fans, but also musicians. Today, music is bending and shifting into new styles that borrow from a spectrum of all genres and eras like never before. As musicians, we’re doing ourselves a massive disservice when we listen to music we think we like and nothing else.
Serious musicians are always looking for ways to get better at what they do, whether they write music or perform and record professionally. Without thinking about it, some make an effort to buy the most expensive instruments and equipment they can in an effort to be the best at what they do in music. But while performing and recording with quality gear is essential, there comes a point where money can’t deliver the sort of results these musicians are really after. Here’s why:
With the holiday season comes the inevitable holiday gift shuffle—and we quickly watch our excitement for the magic of this time of year turn to sheer panic and freak-outs over what to get our parents, partners, friends, and co-workers.
But what about the people who make so many of our dreams possible? The ones who show up to our 9pm show on a Tuesday night, or share our songs, or follow our every move in anticipation of the next way they can support us?
Of course I’m talking about your fans.
This holiday season, I want you to take a moment and really think about your fans—at this time of year it’s easy to get overwhelmed with all of the outside stress and feel satisfied with simply sending out a social media “thanks for being here” and call it a day—but don’t they deserve more than that?
Today, I want to share a few ideas to help make this your fans best holiday season yet—all of these are completely customizable, affordable, and can be as DIY as you’d like:
Many artists approach their work with a militant, failure-is-not-an-option attitude, and musicians are no exception. Through stories backed up by the press releases of successful musicians, we’re told over and over again that an uncompromisable willingness to sacrifice everything to see things through to the end are essential for becoming successful in music. If you aren’t making it in music, popular convention dictates, you must be throwing the towel in on your dreams prematurely.
But what makes for an interesting story rarely reflects the reality of what actually goes into a successful music career. Changing course, taking a break, or even flat out quitting something in music are courses of action that can actually help or save your music career, believe it or not.