Happy Holidays! Ok, ok, it’s a little early for that, but not by much—we’re only a few weeks away from the happiest time of the year. And you know I love any reason to celebrate with new merch and reignited appreciation with your fans, so let’s get straight to it!
First, let me say it’s great to acknowledge your fans all year round and there are so many ways to do that effectively—but, this is different. This is a chance to show them you appreciate them in a whole new way, and not only that, but you want to celebrate with them, the same way you would your closest friends and family. That’s pretty special, right?
Now, a new line of merch may seem a strange way to celebrate, but hear me out—we have a lot of really fun ideas in here that won’t break the bank for you or your fans, but will elicit that feeling of closeness and appreciation.
Now, the best ideas will be ones that are highly brand specific to you and your fans—you know what I mean, inside jokes, lyric-driven merch, things like that. But, because I want to help you get a kickstart on it all, we’re going to list out a few ideas to kickstart things.
Oh, and one last thing—if you’re still feeling stuck, try researching what your favorite bands have done. If you love something they’ve created, holiday-related or not, ask yourself, why? Did it feel personal? Did it make you feel closer to them? Was it just fun and spontaneous and silly? What specifically made you gravitate towards it? Once you know that, you should be able to get closer to what you can bring to your own fans.
Alright, ready to dive in? Here are five merch ideas to try out with fans this year.