The Planetary Group is a well-versed artist development firm with over 20 years of experience. With services such as boosting online publicity, media training, and radio promotion, Planetary Group takes an individual approach with each artist they work with. We connected with the founder of Planetary Group, Adam Lewis, to gather some inside information to help artists better understand what an artist development firm does and how they can help artists grow.
Also, be sure to enter here for a chance to receive a complimentary radio promo package from The Planetary Group.
If music is your career, it makes sense that you’d want to entertain the masses with your work. The more accessible your music is to everyone, the better chance you have of earning money and winning over lots of fans, right? Unfortunately, no. Music that’s made with the intention of trying to connect with everyone usually ends up doing just the opposite. As artists, it’s our job to create work that goes on to mean something special to the people who hear it. But shaping your music intentionally to reach as many listeners as possible is not only unrealistic, but can also be damaging for your creativity and career.
Isolation can be a huge asset for music-makers. Some of the most successful and captivating modern musicians have origin stories filled with major changes that inspire them to take impromptu songwriting retreats alone in remote locations. But isolation also has the potential to do damage to an artist’s creativity and productivity. We’re all stuck with some level of isolation right now whether we thrive through creative partnerships or do our best work alone. Whether we succeed or suffer through periods of isolation depends on the work we put into creating music and prioritizing connection with our audiences and ourselves.
If you’re serious about pursuing music, there’s no way to go about it without failing––spectacularly and publicly in many cases. As songwriters and performers, we open ourselves up to failure every time we get on stage, put out new music, or share work with blogs, playlists, and radio stations. There’s no denying that experiencing failure in music can leave you feeling frustrated, discouraged, and potentially even devastated. But how you respond when things don’t go your way could mean the difference of whether you’ll be able to keep pursuing music or not. Doing the work of viewing failures as valuable opportunities is one of the best ways to survive and thrive creatively and professionally as a musician.
The High Ground, an up-and-coming rock band hailing from Orlando, Florida, is one of the latest ReverbNation groups to be signed to Manic Kat Records via one of our opportunities.
With influences from multiples genre styles, The High Ground is a great example of hard work, perseverance, and the love for music coming to fruition. We were able to speak to them about their journey thus far, including their accomplishments, early obstacles as a band, and much more. Check out the interview below.
If song lyrics had to be 100% real, music as we know it would be a lot less interesting. Fiction in music is empowering for songwriters and exciting for listeners. Instead of representing the world exactly as we see it, fiction lets us dream up entirely new worlds and invite our listeners to experience them. But if you’ve never added a fictional element to your lyrics before, it can be tough to know where and how to start. Here are four tips to help:
Every new song you release is a shot in the dark, even if you’re an established musician. The difference between how you feel about the music you put out into the world and what listeners think about it can create discouraging situations. If you’ve ever released music you were passionate about only to be met with bad reviews or no one listening, then you’ve experienced this firsthand. Music never achieves conventional success for lots of reasons––fierce competition, forgettable songs, bad recordings. No matter the reason, how you respond is what’s most important.