What Is The Creator Economy And How Does It Affect Your Music?

Have you heard of the Creator Economy? If not, here’s a simple definition: it’s all the ways that people can earn money from their creations. For example, influencers doing social media full time – they’re at the crux of the creator community. 

And while it may seem absurd to wrap your head around people actually making a living from their creations, it’s a pretty incredible thing when you think about it. Not only because it means that you too can be a part of the success story of the creator economy, but you can actually enlist the help of other creators to get there. 

TylerWhat Is The Creator Economy And How Does It Affect Your Music?
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5 Ways To Fail In Music

Because success means something different to each one of us as songwriters, we should also take time to think about what failure looks like to us. You might feel like you’ve failed in some way if the single you just released isn’t getting any attention or your band just split up, but there are almost always broader things going on behind the scenes that cause problems in music. Here are five common ways that failure happens in music:

Dave5 Ways To Fail In Music
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 Why Fans Are More Important Than Streams 

If you were to choose between a top-tier press placement, 1,000 new followers, or 1,000 new streams, which would you choose?

For some artists, it’s all about the streams. Stream numbers are tangible proof that people like your song. It’s concrete evidence that all the work was worth it. Or at least…it feels that way. 

In an industry where so much of what we do feels ambiguous and far-fetched, having a high stream count feels like the fans are telling us that our music matters.

But there’s a secret to streams that no one wants to admit. And that is that they aren’t actually as important as we like to think they are. Especially when you break it down… 

Tyler Why Fans Are More Important Than Streams 
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4 DIY Online Promotional Ideas For Your Next Release

If you’re a developing artist, DIY promotion is essential for finding an audience for your music. But in 2022, traditional ways of promoting a new record, may be out of reach for some artists. The good news is that listeners are hungry for meaningful music experiences and artist engagement online. Try these four DIY online promotional tactics to get the most mileage from your releases in 2022 and beyond:

Joy4 DIY Online Promotional Ideas For Your Next Release
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5 Examples of Marketing Genius You Can Steal For Your Next Release

Have you ever seen something so clever that you instantly started Googling the brand? How about an ad that caught your attention when you least expected it and caused you to do a double take? Maybe you’ve been at a concert where you weren’t really there to see the opening band but they put on such a compelling performance that you find yourself following them online after.

These are all examples of marketing at its finest. When marketing is done really well, you don’t think you’re being sold to, or at least, you don’t really mind because you’re interested. That’s the key. Selling isn’t a bad thing. Marketing isn’t a dirty word. Most of us are just doing it wrong, or experiencing other people doing it wrong.

But, successful musicians are those that know how to market. It’s a key piece of the job. After all, it doesn’t really matter how talented you are if no one knows you exist. So, to inspire your creativity we’ve collected 5 examples of marketing genius that you can steal for your next release. Enjoy!

Krissy5 Examples of Marketing Genius You Can Steal For Your Next Release
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5 Ways You Can Use Storytelling For Your Music

Storytelling is the art of building a narrative around your music and your artist persona.

In the streaming age, your music will be exposed to a lot of people. This is a great opportunity by itself, but it’s also a big challenge. In fact, these days, the biggest challenge for independent artists is to convert their listeners into fans. This is easier said than done. Storytelling is a great way to show people who you are not just as an artist, but also as a person. It is what makes people care about your music and it’s what makes an artist likable, perhaps more than anything.

Colton5 Ways You Can Use Storytelling For Your Music
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Why You Shouldn’t Limit Your Music To Only Your Literal Experiences

The world’s most popular and influential songs have lyrical narratives that usually explore what it feels like to be human, with topics like falling in and out of love, coping with death, or even just facing the tedium of daily life. As a songwriter, learning to draw musical inspiration and meaning from your own life is one of the most important valuable actions you can take, but you’ll end up limiting yourself in a big way if you stop there.

RebeccaWhy You Shouldn’t Limit Your Music To Only Your Literal Experiences
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4 Songwriting Challenges To Boost Your Productivity

If you feel aimless, stuck, and not sure how to take your next creative step as a songwriter, you’re not alone. Countless music-makers have been in your shoes. When creativity and exciting musical ideas seem easy to access, we forget just how hard and frustrating it can be when we’re lost and uninspired. The good news is that if you manage to work through the inevitable challenging and unproductive periods that come your way from time to time, there are better times ahead.

Colton4 Songwriting Challenges To Boost Your Productivity
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