For the uninitiated, touring often appears like a glamorous affair filled with big, rewarding shows capped off with fun nights that play out in exciting different cities. Touring certainly can be fun and rewarding, but there’s an immense amount of work and sacrifice involved, and, depending on what’s going on with your project, it’s often not worth it. But setting inaccurate reputations aside, many bands set out to tour knowing full well they won’t likely earn money, fans, or acclaim by doing so when there are much better ways to build their careers. Here are a few things unestablished bands should focus on early in their careers instead of touring:
The complex relationships found in bands are tough to navigate for everyone, but especially for those who are young and new to making music. Complete universes of hope, despair, and creative brilliance can exist within the confines of a single band, making them almost impossible to fully understand unless you’re inside one yourself. A major challenge facing many collaborative bands happens when the voices and opinions of some musicians consistently drown out everyone else’s.
I’ve got some news for you that might be hard to believe if you’re a musician hard at work in 2019. CDs are not a thing of the past. Far from it, actually. Believe it or not, there’s a couple of occasions in music where downloads and sending out links to stream your music simply won’t suffice. Technology has massively transformed the way the music industry operates, but there are a few things that have managed to weather the changes so far, and CDs is one of them. Here are three instances where you’ll need to duplicate CDs in your music career:
Earning money, winning over fans, and wowing critics are all reasonable things for an artist to strive for in music. Everyone who makes music seriously has different opinions of what it means to be successful, but we’re all the same in the way we create, share, and perform music with certain goals in mind. But there’s a point for many musicians when zooming in too close on success can actually hurt a music career. When does striving for success become harmful in music?
Some unestablished bands set out to tour for the first time abroad or overseas with the expectation that their time will be spent sightseeing, mingling with locals, and playing a bit of music. However, the harsh demands and innate discomfort of DIY touring comes as a rude awakening for bands who equate touring to fun, carefree vacationing. Today, we’re sharing three reasons why thinking of tour as a vacation is a bad idea.
It is no secret that merchandise sales are important revenue sources for artists. Concerts and tours are an especially great way to sell merchandise after the shows while you meet and greet your fans.
Fans love buying merch for multiple reasons. Primarily, they would like to support the artist. Secondly, they liked the music and had a good time at the concert. They also would like to take a souvenir home to remind them of this great experience. Maybe they would like to buy a gift for a friend. Perhaps they would like to listen to your CD in their car, or keep your memorabilia on their desk, refrigerator, or cubicle.
While fans are motivated to buy merchandise, how much merchandise you are going to sell in the end is dependent on your product variety, your timing, and your interaction with your fans. These factors can make all the difference in terms of how much merchandise you are going to sell in the end. To bring some light to the process of selling more merchandise in concerts, I’ve compiled a list of four ways you can increase your sales:
On the surface, few things are as revealing about a person as the sort of music they claim to like. Think, for a moment, about the major genres of music out there and the social and economic stereotypes associated with each. For decades, music has been used as a social tool to figure people out by categorizing them into neat, predictable boxes. Musical stereotyping has always been problematic, but in 2019, it’s also becoming woefully inaccurate about not only music fans, but also musicians. Today, music is bending and shifting into new styles that borrow from a spectrum of all genres and eras like never before. As musicians, we’re doing ourselves a massive disservice when we listen to music we think we like and nothing else.
Serious musicians are always looking for ways to get better at what they do, whether they write music or perform and record professionally. Without thinking about it, some make an effort to buy the most expensive instruments and equipment they can in an effort to be the best at what they do in music. But while performing and recording with quality gear is essential, there comes a point where money can’t deliver the sort of results these musicians are really after. Here’s why: