Today’s musicians are constantly barraged with the idea that their music won’t find an audience without it being promoted. We’re lead to believe that if we convince listeners that our work is worth hearing, they’ll eventually believe it too. And so many ambitious musicians focus their efforts on shaping chic images aimed at reflecting success, confidence, and style. There’s nothing wrong with wanting to be successful in your music career and promoting your work. However, adopting the quiet confidence of humility will help you to keep creating and performing no matter how the world receives your music.
In 2020, capturing and keeping your audience’s attention can be a major challenge, even if yours is passionate about your music. While it might be tempting to share each and every detail of your musical journey, oversharing leaves the important things you want to say for being ignored and possibly not seen at all if you’re communicating with fans over social media. Here are five things worth sharing with your fans:
Disappointment is inevitable for serious musicians. This applies whether you’re conventionally successful or have never found traction for your music. Ultimately, this makes the art of transforming discouragement into something positive a crucial asset for a music career. It’s not easy, but learning to cope with discouragement and allowing it to fuel our ambitions as musicians is a survival technique we’ll have to turn to over and over again throughout our careers.
Sometimes, you just want things to be easy. You get a little tired of the constant hustle and you find yourself wondering why it’s not enough to simply make good music. I hear you. It can feel like an uphill battle. But one thing I’ve learned after a decade in the music industry is that if you’re taking the right steps, it starts to feel a lot less like a slog and a lot more like progress.
For every big dream in music, there are countless things that a musician needs to do to make it happen. We typically associate thorough organization more with the profession of an accountant than a musician. Yet, it’s an asset that could be the difference between your audience hearing your music or not. Whether you’re booking a national tour or are writing new songs, organization will help you in a big way.
From packed arena tours to modestly attended open mic nights, the ways we used to share musical performances with people were events most of us took for granted. But now that the vast majority of shows have been put on hold, musicians and audiences crave musical connection and meaning through live performances like never before. While digital concerts can’t replace the real thing, they’re your best shot at keeping in touch with fans and maintaining an income through live music right now. These five tips will help yours look and sound professional, and make an impact on your audience.
Embracing elements of risk and newness in your music are essential if you’re a creator wanting to keep things fresh. One of the best ways to do this is by collaborating with musicians you’ve never worked with before. There’s a special benefit for musicians willing to work with songwriters and producers outside of their social and musical circles. Unexpected collaborations can result in new, powerful ideas you wouldn’t have been able to dream up on your own.
For the past few weeks, we have seen many weekly live video streams by different musicians, producers, and record labels. However, video streaming should not just be about live music. It offers many other opportunities artists can utilize! So, in this blog post, I would like to highlight four ways musicians can use video streaming services: