What if I told you that you can make money, see the country, and engage your fans in a truly meaningful way all at the same time? With all the right ingredients lined up, your tours can be an incredible way to pull all of that off.
While we’ve talked about touring in the past, today we wanted to focus on your fans. It might seem obvious that you want to make sure your fans are getting the best part of you when you visit their city, but somehow, in the planning of making sure your routing is perfect, that the venues you’ve chosen are the right fit, and that you have enough merch, gas, and snacks to survive, creating a truly authentic, memorable experience for the fans fall by the wayside.
Today we look at a few creative ways to make your fans’ experience truly personable, memorable, and leave them looking forward to the next time you’re in town.
New songwriters to seasoned and creatively successful ones alike often find themselves getting stuck when it comes to not knowing what to write about in their music from time to time. If you’re a songwriter at a complete loss of what to make your next song about, here are a couple of creative topics to inspire you:
One of the best ways to expand your audience base is to venture out to play in different countries. Playing internationally not only helps to connect with new audiences, but is also a great way to do more event organizing, touring, and to enhance your musicianship experience. Getting to experience new cultures and seeing new countries could inspire new music!
In this blog post, I would like to breakdown international touring on four fronts for independent musicians: The what, where, when, and how. As a U.S. based musician, I would also like to explain to you this process through my personal experiences. Hopefully you can find some lessons and use them in your future touring efforts.
Just like getting started before any tour, it is best to start by asking yourself and determine what is the purpose of this tour. Are you promoting your newest album? Do you want to teach masterclasses and workshops? Do you want to make money?
For a new band, the prospect of touring is usually hugely exciting. Experienced musicians who’ve spent time out on the road trying to further their careers are well aware of how tedious and thankless touring can be, but unestablished artists and young musicians typically don’t have anything but popular culture to reference when it comes to perceptions about what touring is really like. If you’ve never toured before and are dying to bring your music to new regional, national, or even international audiences through touring, make sure you’ve done these three things:
For the first time in history, if an artist wants to keep their fans updated about each and every aspect of their musical and personal life, the technology now exists to let them do it. What you had for breakfast, lyrics to a new song you’re writing, a picture of the green room at the venue you’re about to play––these are all things you could potentially share with your fans through social media if you’re interested in forging deeper connections with your fans.
But just because you now have the power to share everything with your fans doesn’t mean you should.
Lots of musicians get jaded over time and shrink their musical ambitions in response for a good reason. Music is a brutal industry, even for those who’ve experienced some measure of success. The story of a promising musician setting out to make a career for themselves only to get struck down again and again is something most musicians can relate to. But even though scaling back plans, hopes, and ideas in music often sounds like it’s the best course of action, it’s something that can damage your career.
Storyteller is one of those bands that is rising through the ranks faster than we can keep track of. Hailing from Leipzig, Germany, the melodic rock band was just signed to We Are Triumphant Records through a ReverbNation Opportunity. We wanted to hear from the band personally about their experiences as a group, what it was like getting signed, and more. Check out the full interview and get to know Storyteller a little better.
Think about the last time you felt really connected to an artist. The last time you felt like somehow, they really understood you. The last time you had that overwhelming feeling of peace and comfort and maybe even a little excitement because in that moment you just felt connected in a way that can oftentimes be so hard to truly find.
No matter what that moment was—a vulnerable social media post, a captivating live performance, a piece of merch or even a funny photo that just resonated with you—the one thing that each instance has in common is that connection.
While we rely on so many avenues to foster this connection for our own fans, including our social media, our live shows, the merch we create, the partnerships we forge, and so much more, there’s one piece that very often gets left out and truthfully, forgotten about.