Branding. It’s one of those words we hear tossed around a lot, but no one ever really takes the time to explain what it means.
So let’s start there.
In a nutshell, branding is what you think of when you think about your favorite artist or product. Likewise, when you think of your favorite artist, a certain feeling and aesthetic probably come to mind. You can picture their fashion, the mood and lighting at their shows, the feel of their music, how it makes you feel. That’s branding.
When done well, branding isn’t something your audience should ever really notice. It shouldn’t stand out or draw attention to itself. It should just attract your target audience and slowly but surely you should see your engagement and interaction go up.
Branding done right is an incredible way to get in front of more of the people who naturally like what you have to offer, and to create a strong, lasting bond that can lead to a more engaged fan base, higher live show turnout, and merch sales. It’s not always easy to narrow in on your brand, but it is essential to a lasting career so whatever you do, don’t skip out on this article!