How you appear on Spotify impacts the way people hear your music. It’s just one of those weird things about human psychology.

Are your tracks supposed to sound cool, funny, serious, brave, genius, virtuosic, haunted, or carefree? Well, the more your profile LOOKS like it, the better your songs will sound. Especially to new listeners who’ve just discovered you.

Spotify provides quite a few tools for you to customize your visual vibe and professionalize your profile. Despite how easy these tools are to use though, it’s also easy to let our profiles grow stale. Or we only remember to make updates when we have a new album.

There’s a quick fix: Put a monthly reminder in your calendar to refresh your profile.

This monthly cadence coincides with the timeline for making changes to Discovery Mode campaigns, so you’ll want to be logging into Spotify for Artists at least that often anyways. When you do, it’ll only take you a few minutes to breath some new life into your Spotify presence.

To help you out, here’s a list of 10 easy ways to refresh your Spotify profile. It’s time to make a bigger impact on one of the world’s most important music platforms!

Your Spotify for Artists checklist

  1. Get verified. If you haven’t claimed ownership of your Spotify artist profile, head on over to Spotify for Artists. Be sure to also download the mobile app. 
  2. Add or update your artist photo. It’s the first and biggest thing people see. Whether they’re on desktop or mobile. 
  3. Swap your “Artist Pick.” Highlight what’s most important: a new track, playlist, album, or merch item.
  4. Drop in your latest bio. It doesn’t have to be long or formal. Tell ’em what’s happening right now in your musical life. 
  5. Add new photos to the Image Gallery. These give Spotify more visual options when they recommend your music in the app or through email.
  6. Check your social links. Are they current and complete?
  7. Share live shows. Display your event listings from Ticketmaster, Eventbrite, Songkick, etc.
  8. Feature a new artist playlist. Add a playlist to your Spotify profile to show off your best tracks, spotlight your heroes, or support your favorite indie artists.
  9. Run a campaign. Enable Discovery Mode for eligible tracks. Explore Marquee for new releases. Or check out Showcase. (These things won’t appear on your profile, but they can drive listeners TO your profile). Or if you have an upcoming release, pitch the track directly to Spotify’s editorial team.
  10. Add a new Canvas or Clips. Spotify is really pushing vertical video, so outfit the newest song in your catalog with its own short looping Canvas video. Or upload a new Clips video whenever prompted (the feature is still in beta for general use). It doesn’t have to be fancy. Just grab something interesting from your camera roll. Update it whenever you like. 

That’s it! Brand refreshed. 

But don’t forget that music moves quick. And your profile can all too quickly feel… tired. Or worse, expired.

So check back in once a month to make sure your Spotify profile is still helping you put your best face forward. 

Get your next track on Spotify with the best music distribution.

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