It’s nuts. All this uncertainty around TikTok’s future in the USA.
The last week alone seemingly contained years of political and corporate intrigue (+whiplash).
And musicians have been left scrambling to figure out what it all means for their careers.
So we thought we’d have a discussion about:
- The current state of TikTok in the USA
- The timeline and decisions that lead to this point
- Why it’s so important to understand what’s happening
- And how your music can thrive no matter what else unfolds
We break down everything you need to know:
What’s Going On
TikTok faced a brief U.S. ban after a Supreme Court decision upheld laws targeting platforms owned by “foreign adversaries.” The app is back (for now) thanks in part to President Trump’s intervention, but the future of TikTok in the USA remains uncertain.
Why It Matters
TikTok has revolutionized music discovery, viral video creation, and audience engagement. But creators can’t rely on a single platform for long-term success. Because even if an app doesn’t face permanent shutdown, it could simply go out of fashion, as we’ve seen with countless other platforms.
What You Can Do
In this video we share practical tips to diversify your promotional strategies, engage your audience across other platforms like Instagram Reels and YouTube Shorts, and — most importantly — how to get your fans OFF social platforms and ONTO your website and email list.
Watch the full discussion above to hear about TikTok’s rocky timeline, its impact on musicians, and some actionable advice to weather the turbulence.
