ReverbNation teams up with Audiolife to launch the Reverb Store

storeNew York, NY (February 24, 2010) – ReverbNation, the leading marketing platform for more than 550,000 artists, labels, managers and venues, has partnered with Audiolife, the leader in direct-to-fan e-commerce, to announce the official launch of the Reverb Store following a private trial period involving more than 15,000 bands.

“Artists are constantly asking me how they can monetize all of their online promotional activities,” said Ariel Hyatt, CEO of CyberPR and music marketing maven. “The Reverb Store is the answer!”

The Reverb Store is the first and only e-commerce solution that empowers musicians to sell t-shirts, hoodies, hats, CDs, downloads and ringtones directly to their fans on Facebook and other social networks, as well as their blog and homepage, without any out-of-pocket expense for setup, store usage, or inventory.

Selling Merchandise on Facebook in Two Minutes or Less from ReverbNationBlog on Vimeo.

“Any artist can connect with fans to sell music and products in less than two minutes using the Reverb Store,” said Michael Doernberg, CEO of ReverbNation. “Reverb Store integrates seamlessly inside Facebook with two applications for artists: the leading all-in-one promotional application for bands called ‘MyBand,’ and the stand-alone store application for musician pages called ‘Store.’”

Every product purchased through the Reverb Store is produced on-demand and delivered directly to the fan, via the Audiolife direct-to-fan e-commerce engine. Artists simply set the final price above the cost and keep 100% of the profits from every sale. In addition, artists can use the Reverb Store to order larger quantities of their CDs and merchandise at highly discounted wholesale prices for sale at shows.

“The Reverb Store was designed with one thing in mind: to create a streamlined tool for the artist that would require no financial investment but would afford the musician, band, or label a way to monetize their products through leveraging current technologies,” said Brandon Hance, founder and CEO of Audiolife.

Many bands have taken advantage of the Reverb Store to create multiple versions of t-shirts, analyze fans’ merchandise preferences and order in bulk for tours. Some bands have also used the direct-to-fan eCommerce model to integrate fundraising into their music.

“We recently used the Reverb Store to quickly sell our charity song, ‘We Are Samoa,’ and related merchandise to benefit the Samoa Tsunami relief effort,” said artist, Samoa ONSTSU. “The Reverb Store is an invaluable tool for the independent artist.”

reverb_administratorReverbNation teams up with Audiolife to launch the Reverb Store
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Paul Vidich, Former Executive at Warner & AOL, Joins Board of ReverbNation.com

vidichReverbNation, the leading music marketing platform that connects more than 500,000 artists, labels, managers and venues, to over 20 million music fans worldwide, has announced the appointment of Paul Vidich, former Executive Vice President of Warner Music Group and Special Advisor to AOL, to its Board of Directors.

Mr. Vidich will bring his extensive experience with music and media from CBS, Warner Music Group, and AOL to the leading artist-focused music and marketing platform. As EVP at Warner Music, Mr. Vidich was responsible for global business development and technology strategy, closing the first major record company agreement with Apple iTunes in 2002, which became the template for deals Apple would later conclude with Universal Music, Sony, and EMI. At AOL, Mr. Vidich was the senior executive in charge of video operations, and helped establish the first on-demand, premium-content video portal that laid the ground work for companies like Hulu.

reverb_administratorPaul Vidich, Former Executive at Warner & AOL, Joins Board of ReverbNation.com
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ReverbNation Launches Playlist 7 to Sponsor Free Music from Top Emerging Artists

Playlist 7

ReverbNation, the leading marketing platform for more than 500,000 artists, labels, managers and venues has announced the launch of a new music discovery program called Playlist 7 sponsored by Microsoft Windows. The program will showcase emerging artists from the rock, pop, alternative, hip-hop, latin, jazz, and electronica/dance genres. Music fans from around the world will choose 7 artists each week to appear in ‘Playlist 7’ and receive additional promotion and cash compensation.

“The fans get free music from up and coming artists every week, plus they get to decide which Artists make it to the top of Playlist 7,” said Lou Plaia, vice president of Artist Relations at ReverbNation. “The artists get exposure and cash compensation every step of the way. Everybody wins with Playlist 7.”

reverb_administratorReverbNation Launches Playlist 7 to Sponsor Free Music from Top Emerging Artists
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ReverbNation Gives Indie Bands Easy Access to Marketing Experts

word-of-mouth-marketingReverbNation, the leading marketing platform for more than 500,000 artists, labels, managers and venues, has partnered with a cadre of music-marketing experts to provide an array of marketing services, such as PR, radio outreach, street team development, and Twitter or Google optimization — all under one roof.

Any Artist who has a free ReverbNation account can click on their “Resources” button and find a list of expert publicists and marketing professionals that cater to Artists’ different genres and needs. Artists can then contact these professionals through ReverbNation, and receive proposals for particular services and how they can help the Artist succeed.

reverb_administratorReverbNation Gives Indie Bands Easy Access to Marketing Experts
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Coming Soon: Sell Direct to Your Fans with the Reverb Store!

Reverb Store

ReverbNation, the leading marketing platform for more than 450,000 artists, labels, managers and venues, has partnered with Audiolife, the leader in direct-to-fan eCommerce, to create the Reverb Store. The Reverb Store is a complete direct-to-fan eCommerce offering that is accessible to every ReverbNation artist at no charge. The Reverb Store allows artists and record labels to design an unlimited number of physical and digital products online, and then offer them for sale without spending a single dollar up front to generate inventory. The products are produced on-demand when they are ordered, then delivered straight to the fan.

“ReverbNation has been building toward this goal since day one. We wanted to provide a single turnkey solution for the serious musician that allowed them to promote, build and manage a fan-base, and transact business with them,” said Michael Doernberg, CEO of ReverbNation. “Audiolife shared our vision. The Reverb Store allows artists to layer a purchasing opportunity into every fan interaction they have online, whether it’s at Facebook, MySpace, a blog, or the band’s own website.”

reverb_administratorComing Soon: Sell Direct to Your Fans with the Reverb Store!
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Yep Roc Records Chooses ReverbNation For Email Services

yeproc_logoReverbNation, the leading music marketing platform for over 450,000 artists, labels, managers, and venues, announced that Yep Roc Records (Apples in Stereo, Dave Alvin, Robyn Hitchcock, Paul Weller, Nick Lowe, John Doe, Liam Finn) has chosen its FanReach Pro email marketing service for all fan communications.

reverb_administratorYep Roc Records Chooses ReverbNation For Email Services
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ReverbNation Launches “Sponsored Songs” to Give Away Free Music Downloads from 1,000 Artists

windows_logoToday ReverbNation, the leading marketing platform for musicians, announced the launch of ‘Sponsored Songs,’ a new online music distribution program that will give music fans access to unlimited free song downloads from 1,000 artists. Through this innovative pilot program, a passive advertisement is embedded alongside the album cover art that is seen by music fans when they play the song on their computer, portable device or phone. The advertising in Sponsored Songs travels with the fans wherever they enjoy their music — following them onto the subway, going with them to the gym, and showing up at the party — giving the advertiser frequent and regular brand exposure, and the fan free music. Today, the company announced that Microsoft Windows is the first advertiser to participate in this program.

reverb_administratorReverbNation Launches “Sponsored Songs” to Give Away Free Music Downloads from 1,000 Artists
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ReverbNation Adds Website Creation and Hosting for Bands

Site BuilderReverbNation, the preferred music marketing and promotion platform for over 400,000 artists, labels, managers, and venues, has announced a new product called ‘Site Builder’ via a partnership with Montreal, QC-based website software company, Bandzoogle. Site Builder enables Artists to create and deploy websites with just a few, simple clicks, using their existing domain name, or one provided by the company – for less than $20/month.

Site Builder automatically integrates content from the ReverbNation platform, including songs, videos, photos, show schedules, store links, ticket links, and more. In addition, key ReverbNation features like widgets and FanReach (email service) can also be easily integrated into Site Builder.

reverb_administratorReverbNation Adds Website Creation and Hosting for Bands
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