ReverbNation Secures $3 Million in Series B Expansion Funding

ETFReverbNation, the leading marketing and promotion technology platform for musicians, labels, managers and venues, has secured $3 million in Series B funding. The round was led by new investor ETF Venture Funds and included follow-on investments from Novak Biddle Venture Partners and Southern Capitol Ventures (SCV).

“ReverbNation’s comprehensive marketing platform makes it simple for musicians to communicate with fans wherever they are on the Internet,” said Tony Bifano, partner, ETF Venture Funds. “Over 250,000 artists have already selected ReverbNation as their marketing partner to promote their music and generate royalty revenues through brand endorsements.”

reverb_administratorReverbNation Secures $3 Million in Series B Expansion Funding
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ReverbNation Lets Musicians Add Press Clippings to Any Website

ReverbNation, the leading Marketing and Promotion Platform technology for Musicians, Labels, Managers, and Venues, today introduced the ‘Press Widget’ to over 215,000 Musicians and Bands that use ReverbNation applications to enhance their social network pages (MySpace, Facebook, Bebo, etc), homepages, and blogs.



The ‘Press Widget’ allows Artists to aggregate accolades from the media or fans into one place, and then deploy them to all of their other sites. Artists can add an unlimited number of clippings, with each one containing a link back to the original source for fans to read more. The deployed widget can be customized to match the color of any webpage, and will update in real time when the Artist adds, edits, or removes old clippings. The widget has smart word detection, which rotates clippings at a slower speed for long quotes and a quicker speed for short quotes, timed with the fan’s ability to read them. Typical of all ReverbNation widgets, the ‘Press Widget’ can easily be shared by fans or made the object of ‘Street Team’ missions that incentivize the most rabid fans to spread it virally.

reverb_administratorReverbNation Lets Musicians Add Press Clippings to Any Website
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ReverbNation Registers 200,000th Band in First Twenty Months

200k userReverbNation, the leading Marketing and Promotion Platform technology for Musicians, Labels, Managers, and Venues, signed up its 200,000th Artist last week, adding 100,000 in the last six months alone. In addition, over 6,000 Labels and Managers have created profiles to promote themselves and their rosters, and more than 2,500 Venues and Clubs are using the ‘venue tools’ to help pack their shows, grow their fan bases, and integrate promotional efforts with musicians. To date, Artists and Labels have posted nearly 700,000 full-length songs to the site.

reverb_administratorReverbNation Registers 200,000th Band in First Twenty Months
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ReverbNation Integrates Twitter to Help Musicians Engage Fans

twitterReverbNation, a leading ‘Online Marketing and Promotions Platform’ for Musicians, has integrated the popular communication service Twitter into all Artist Profile Pages. The integration allows Artists to import and display their Twitter ‘posts’, keeping their fans informed about the Band’s daily activities. Artists can also create new Twitter posts directly from their ReverbNation account, saving them from having to login at both sites.

“Artists don’t always have a new album or tour to talk about,” said Lou Plaia, V.P. of Artist Services at ReverbNation.com. “Twitter gives them a way to keep the fans engaged in between the big stuff – maintaining the share of mind that they have painstakingly acquired, and keeping the fans warmed up for when the album finally drops.”

reverb_administratorReverbNation Integrates Twitter to Help Musicians Engage Fans
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ReverbNation Launches Gig Finder to Help Musicians Target Playing Opportunities

ReverbNation, a leading online marketing and promotions platform for musicians, announces Gig Finder, an innovative search application that makes it easier for Artists to locate clubs and venues that fit their style and capacity requirements, making the chances of finding a match and landing a gig much higher. Gig Finder is the latest in a series of six powerful tools available for free in the ReverbNation “Artist Toolbox”, a super-suite of solutions that help Artists from all walks of life grow their fan base and their business.

Gig Finder

reverb_administratorReverbNation Launches Gig Finder to Help Musicians Target Playing Opportunities
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Judas Priest Single “Nostradamus” Blows Up with ReverbNation Widget

Judas Priest 08Judas Priest, on the verge of releasing their first new album in 3 years, pre-released the title track to “Nostradamus” via the ReverbNation TuneWidget on April 21st to a throng of hungry fans. The TuneWidget was initially placed on only four websites but allowed fans to grab it and embed it on their MySpace pages and blogs, leading to over 200,000 impressions on launch day alone. The results of this strategy were overwhelming. The track was streamed once every two seconds during the first 24-hour period. Fans who listened or received the download were directed to the Judas Priest website where they could pre-order the album, scheduled for release on June 17th.

“The Tunewidget allowed us to get an enormous viral spread that has helped us kickstart our new campaign,” said Jason Lekberg, Manager of Digital Marketing at Epic Records. “The first day numbers are impressive and the growth has continued, culminating in nearly 700k impressions, and well over 100k streams in the first week. The TuneWidget gives us an ongoing marketing channel, allowing us to continue to promote the Artist on the 500+ URLs that Priest fans have placed it on. In addition, the TuneWidget integrates a mailing list collection tool that has drawn nearly 700 new signups without any prompts from us. We even get real-time demographic data like age, gender, and location on the fans that signup, giving us insight into the segments that are reacting to the music. The Tunewidget is a must have tool for any artists viral campaign.”

reverb_administratorJudas Priest Single “Nostradamus” Blows Up with ReverbNation Widget
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Band Equity™: A Better Measurement Than Song Charts

Band EquityReverbNation, a leading provider of Fan Relationship Management strategies and applications, has introduced a new method for measuring the ability of a musician or band to engage and influence fans. The proprietary metric, dubbed Band Equity™, is designed to prepare Artists, and those that support them, for new revenue models that rely less directly on music sales and more on their ability to develop meaningful and lasting relationships with consumers.

“We have always believed that the most important asset an Artist has is their portfolio of relationships with fans. As the sale of music declines as a component of the revenue mix for Artists, new opportunities are going to pop up that revolve around their ability to engage their fans for other purposes,” said Jed Carlson, Chief Operating Officer of ReverbNation.com. “Band Equity is the embodiment of our belief, and a necessary first step in realizing those opportunities for them.”

reverb_administratorBand Equity™: A Better Measurement Than Song Charts
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ReverbNation: Artists Can Now Tag Songs as ‘Exclusives’ for Fans Only

Fan ExclusiveReverbNation announces Fan Exclusives, an innovative feature that empowers Artists to use their content as a way to gather contact information and demographics from their listeners in exchange for access to full streams or downloads.

The new feature is free to Artists, and allows them to designate any song as a Fan Exclusive, limiting its play to a 30 second preview if the listener is not a registered Fan of the Artist. During playback, the listener is notified that the song is a Fan Exclusive and prompted to register as an official Fan of the Artist by providing an email address and some basic demographic information. This information is protected under the ReverbNation privacy policy, and can only be used by the Artist to which it was submitted.

reverb_administratorReverbNation: Artists Can Now Tag Songs as ‘Exclusives’ for Fans Only
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