PR vs. Radio Campaigns – What’s The Best Bet For Your Next Album Release

Money is almost always tight for musicians whether they’re just starting out or have been building their careers for a while. This makes knowing how much and what promotion efforts to invest money in a tricky task. There’s no guarantees in music, and this doesn’t just apply to whether the world will connect with your songs or not. Throwing money into an expensive PR or radio campaign won’t necessarily get you any closer to your goals, meaning there’s a certain amount of risk involved when you pay for music promotion. But for many artists, forking over precious cash for professional radio and PR campaigns ends up paying off in huge ways. And with today’s ridiculously saturated music culture, most artists need all the help they can get.

But with tight budgets and shrinking profits, many bands are forced to decide whether to invest money into radio campaigns or professional PR efforts.

JamesPR vs. Radio Campaigns – What’s The Best Bet For Your Next Album Release
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3 Things That Will Lead To Burnout In Music

For many musicians, writing songs, playing on stage, and recording albums is the most rewarding work in the world. But look around your local music scene and you’ll quickly find a disparity between ambitious young musicians and their seasoned counterparts. Younger musicians are usually the most visible and active folks working in the industry, though there are exceptions. When some musicians get older, life gets in the way of their art and they eventually stop making music. But while aging is responsible for stopping many talented musicians in their tracks, burnout is another factor not taken seriously enough. Putting real energy, love, time, and sacrifice into your work is essential for finding any significant traction for your music, but play your cards wrong and you might put yourself in an unsustainable position for making music over the long-term.

Dave3 Things That Will Lead To Burnout In Music
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When Should You Take A Break From Music

Making music is something the world has a romantic perception of, which means that giving up is typically looked at as a sign of weakness. But make music long enough, and you’ll soon see that scaling back, changing course, or quitting in music is essential at times. Here are three times when taking a break from music makes sense.

JayWhen Should You Take A Break From Music
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Why Most Shows Aren’t Worth Taking For Experienced Musicians

I’m going to say something you might disagree with: most shows aren’t worth your time if you’re a seasoned musician. When musicians are young and looking for experience, every show is worth considering whether it’s an open mic night at a local coffee shop or playing covers at your beloved grandparents’ 50th anniversary barbeque. Every chance to perform represents an opportunity to grow and learn and gain exposure for young musicians.

But what happens after you’ve been playing open mics and barbeques for years? What do you do when the show offers (big and small) keep rolling in but only a select few stand to do anything to get you closer to your musical goals? To preserve your sanity and help you make the most out of your efforts in music, I think you should politely decline any show that doesn’t stand to help you or your music succeed.

DaveWhy Most Shows Aren’t Worth Taking For Experienced Musicians
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Music Law 101: Common Music Licenses

In our previous posts in our Music Law 101 series, we have covered the basics of copyright law, including the scope of copyright protection, copyright ownership, the exclusive rights of copyright, the duration of copyright protection, transfers and termination of copyrights, and copyright infringement and fair use. In this post, we continue on the topic of copyright law and discuss common music licenses.  

Like any other property, music copyrights and the individual exclusive rights thereof, can be transferred, sold, licensed, and divided among several owners.  In general, to use recorded copyrighted music, you will need permission from both the musical work owner (typically a publisher) and the sound recording owner (typically a record company).  Note, however, if you re-record a song (instead of using a pre-recorded version), permission generally is only required from the musical work owner (since you are not using someone else’s sound recording).

AgniMusic Law 101: Common Music Licenses
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An Interview With How’s Harry: A Real-Life Hummus Band

Hailing from Southeast London, Hows Harry – comprised of Loz Andrew (Drums), Rupert Colegrave (Guitars), Ike Foulkes (Vocals), and Tom Davies (Bass), has been hard at work building a reputation as a thrilling live band.

The band has been crafting its unique sound from the very beginning, blending indie rock, dark pop, hip-hop, and countless other influences. This distinctive style caught the attention of fierce panda records, who signed How’s Harry after submitting to a ReverbNation Opportunity.

We sat down with How’s Harry to see how life has been going since being signed. In this interview, you’ll learn what makes the band so special, who the band’s resident goofball is, and much more.

Note: The following interview is guaranteed to make you hungry.

JamesAn Interview With How’s Harry: A Real-Life Hummus Band
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New Year Check-In: Are You Making The Most Of Your Resolutions?

Ah, 2019. After another year filled with trials and tribulations, learning experiences, and the moments that made us, we’re graced with the opportunity to truly take stock of what the year meant and how we can improve on all that was (and was not) in 2018, and apply it to making 2019 our best year yet.

As exciting as a New Year is, it’s only as good as the promises you keep. Meaning, now that we’re a couple weeks in, it can be easy to slip into old habits, leaving your New Year’s resolutions in the dust.

Want to make sure that doesn’t happen? We’ve created a checklist to make sure you’re continuing to make the most of those resolutions now and throughout the year.

JayNew Year Check-In: Are You Making The Most Of Your Resolutions?
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3 Ways Working For Exposure Is Bad For Musicians

Bring up the idea of working in exchange for exposure to a group of seasoned musicians, and you’re likely to get responses of anger and frustration in return. Musicians being asked to share music or perform for free is a topic that’s come up a lot in recent years, and it enrages most of them for good reason. Here are three ways working for exposure is a bad idea for eager and inexperienced musicians.

Rebecca3 Ways Working For Exposure Is Bad For Musicians
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